Subject– a brief statement of the research problem. Problem– a complex theoretical or practical issue that requires study and subsequent solution. The topic of the WRC (CR) must be relevant. Relevance– significance, importance, priority among other topics and events, compliance with the current state and prospects for the development of science, technology, and society. The ability to formulate a research topic and prove its relevance is the first step to a successful defense.
Purpose of the study– this is a mental anticipation (forecasting) of the result, determination of optimal ways to solve problems in the conditions of choosing research methods and techniques in the process of preparing the WRC (CR). The goal is formulated based on the title of the work. The goal, as a rule, is practice-oriented in nature and is not limited to “research,” “analysis,” or “study.”
Examples of successful goal formulation:
Development...;
development ... methods government regulation;
improving strategic and operational marketing tools for the dynamic development of the domestic tourism market;
justification of theoretical principles and development practical recommendations aimed at developing methods and forms of management marketing activities in the field…..
Research objectives are formed based on the goal, reveal and specify it. The number of tasks cannot be less than three (according to the number of main sections of the qualifying work), but no more than 5–6, because Excessive detail of tasks makes it difficult to adequately present materials.
Under object of study is understood as a phenomenon (process) that creates the problem situation being studied and exists independently of the researcher. Subject of research is part of the object of study: it refers to properties, features or aspects of the object that are significant from a theoretical or practical point of view.
Research method is a set of techniques, a way to obtain reliable scientific knowledge, skills, practical skills and data in various fields.
Scientific novelty Depending on the nature and essence of the study, it can be formulated differently. For theoretical work, scientific novelty is determined by what is new in the theory and methodology of the subject under study. For practical work, scientific novelty is determined by a result that was obtained for the first time, possibly confirmed and updated, or develops and clarifies previously established scientific ideas and practical achievements.
If there is no scientific novelty in the work. should be pointed out Significant results, obtained as a result of the study.
Practical significance should be presented with conclusions about the usefulness of the study and the data obtained as a result of this study, as well as recommendations for their practical use.
The topics of the thesis are developed and approved by the graduating department in accordance with its scientific direction. The student can propose his own topic, justifying the feasibility of its development. Qualifying work on one problem can be carried out by several students if the topic, goals and objectives of the research are different.
The final qualifying work must reflect the student’s skill on one's own collect, systematize materials from pre-diploma practice and analyze the situation (trends) in a given area of public relations or activity.
At choosing a topic work, the student needs to pay attention to the study of the theory of the problem, using the approaches of different authors, factual and statistical material. The selected topic of the thesis (CR) is formalized by the student’s application addressed to the head of the graduating department (Appendix K) no later than 6 months before the start of the defense and is issued by order of the director of the School of Economics and Mathematics of the Far Eastern Federal University.
The topic of the thesis is approved by the department before the start of pre-graduation practice. At the same time, the student is assigned a supervisor and, if necessary, consultants, and deadlines are set.
The head of the research and development work is appointed from among the highly qualified employees of the ShEM departments, as well as leading specialists from enterprises, institutions, and research institutes.
The manager draws up an Assignment for the implementation of the high-tech project (Appendix B) or the CD. The topic of the thesis and the task for completing the work are discussed at a department meeting.
The assignment is signed by the student and the head of the thesis, certified by the head of the department, and at the time of defense, along with the work, is submitted to the State Examination Commission (SEC).
Based on the assignment, the student develops a research and development plan, which is agreed with the supervisor. The graduate is responsible for the theoretical and practical development of the topic, the quality, content and design of the thesis.
Failure to meet the deadlines for completing the WQR is considered as a violation of the schedule (Appendix D) and is taken into account in the final assessment. The manager is present during the defense of the work.
1.3 Working with bibliographic sources and drawing up a plan for final qualifying work ( course work)
It is necessary to familiarize yourself with fundamental sources of information on the topic (textbooks, teaching aids, monographs, statistical collections, reference books), periodicals (magazines, newspapers, bulletins of regulations, collections of scientific papers, conference materials).
Having chosen the most suitable sources of information, it is necessary to study them in order to theoretically understand the problem posed in the work, as well as to competently and completely draw up a research plan.
When drawing up a plan, it is necessary to take into account the requirements for the structure and content of the WRC (CR), as well as the problems identified in the process of studying the literature on the chosen topic. The names of sections should not repeat the title of the topic, and the names of subsections (paragraphs) should not repeat the names of sections. All names should reflect the main directions and expected results of the study. During the work process, the plan can be adjusted if this is caused by objective necessity. Adjustments to the WRC (CR) plan and monitoring of compliance with the schedule for its preparation are carried out by the manager.
2 Structure and content of final qualification and course work
2.1 Structural elements of VKR and KR, as follows in the sequence below, are:
– title page – first page (Appendix A, B). The design of the reverse side of the title page of the TRC must comply with Appendix B;
– task to complete the work – second page (Appendix B);
– introduction – fourth page;
– terms, definitions and abbreviations (if necessary);
– the main part (for the WRC – sections 1, 2, 3; for the KR – sections 1,2, as an exception, section 3 is possible);
- conclusion;
– list of sources used;
- application;
– schedule for the preparation of the WRC (Appendix D);
– review (Appendix E);
– review (Appendix G);
– a certificate on the enterprise’s letterhead about the implementation of the results of the research and development work – if available (Appendix I).
The schedule for preparing the thesis, feedback, review, certificate of implementation of the results of the work in the thesis are not filed, but are attached to the work.
2.2 Total volume of WRC excluding applications: specialist – 70-100 pages of printed text, bachelor’s thesis – 50-60 pages of printed text, master’s thesis – 100-120 pages of printed text. The optimal volume of course work is 30-35 pages of computer text (if necessary, the volume can be increased).
After the title and subtitle, a space is placed, then the page number on which this structural element begins is given.
The introduction is placed on the next page after the page on which the “Table of Contents” element ends. The word “Introduction” is placed at the top of the page in the middle, starting with a capital letter and in bold. The introduction text is not divided into structural elements (paragraphs, subparagraphs, etc.).
The volume of the introduction should not exceed five pages; it should not contain definitions, tables, or graphic material. The introduction should reflect:
1 relevance of the topic of the WRC (CR);
2 the formulation of the problem that needs to be solved, and the state of this problem at a given point in time, with reference to the works of leading experts in this field;
3 setting the goals and objectives of the study;
4 justification of the subject and object of research;
5 indication of research methods;
6 description of the research logic;
7 the degree of development of the selected problem, indicating scientists who have made a significant contribution to research in the field under study;
8 structure of the work indicating the number of sources used.
The main part may consist of several sections (usually three). Sections are numbered with Arabic numerals, subsections with Arabic numerals separated by a dot. Each section starts on a new page.
First section, devoted to the analysis of theoretical positions and practical approaches, should provide a theoretical basis for subsequent presentation. The student presents only the theoretical material that he will need to solve issues determined by the goals and objectives of the WRC (CR). Departure from this requirement leads to an excessive increase in the volume of the first section, or to a separation from the content of the second and third sections of the WRC (KR).
The first section should not be a presentation of the material academic disciplines, but is a critical analysis of the theory on the chosen topic. The quality of the material in this section is usually indicated by the list of literature sources that should be referenced throughout the text. At the end of each section, conclusions (summaries) should be drawn.
In the second section domestic and foreign practice solutions to the problem under consideration, usually using the example of a specific enterprise. The analysis of the solution to the problem should contain not only positive, but also negative assessments. This section involves an analysis of the object of study and should contain a brief description of it, including description, economic potential, degree of resource use, operational efficiency, place in social division labor, rating in the system of similar objects.
Next, you should analyze the state of the object over the past 2-3 years, identify trends in the development of the object over a number of years, and evaluate these trends. Qualitative and especially quantitative analysis of the economic process (problem) largely depends on the completeness and reliability of the information base used. Gaining access to these databases is one of the tasks that the student solves independently.
Based on the results of the study, conclusions should be drawn that should highlight positive and negative trends in the development of the object of study, confirm the presence of the problem identified in the first chapter, and state the need to solve it.
In the third section, which represents the design part of the study, provides its own data on ways and methods of improving (modernizing) the research object. The student's proposals must be theoretically substantiated and supported by appropriate graphs, tables and calculations. Here it is necessary to determine the economic or social effect that can be obtained by introducing proposals into business and management practice.
In the absence of his own solution to the problem, the student must study advanced domestic and foreign experience on the problem under consideration, recommendations of scientists and practitioners and choose from them the option that can be implemented in the current conditions with the greatest benefit. In any case, it is necessary to present a strategy (strategic vision) for solving the problem under study at the macro, meso and micro levels. Based on the results of the research carried out in the third section, it is necessary to make a conclusion (summary).
A conclusion of up to 5 pages reflects the main results of the work. It formulates conclusions and indicates the degree to which the goal has been achieved. If proposals have been formulated to improve the performance of the object under study, they are placed after the conclusions. Recommendations must be targeted and economically justified.
It is advisable to provide materials confirming the expected economic effect of implementation. If the economic effect cannot be calculated, then the social, scientific, legal, national and other values of the proposal made are indicated.
2.7 The list of sources used should contain literature sources and network resources and give an idea of the level of theoretical and practical study of the problem. The list includes literature for which there are footnotes in the VKR (KR). Each source in the list should be numbered:
Competencies of a university graduate as a cumulative expected result upon completion of training in the “Organization Management” profile:
· possession of a culture of thinking, the ability to perceive, generalize and analyze information, set a goal and choose ways to achieve it (OK-5),
· ability to construct oral and written speech logically, logically, and clearly (OK-6),
· ability to analyze socially significant processes and phenomena (OK-13),
ability to design organizational structure, carry out the distribution of powers and responsibilities based on their delegation (PC-2),
· the ability to effectively organize group work based on knowledge of the processes of group dynamics and the principles of team formation (PC-5),
· ability to assess the conditions and consequences of organizational and management decisions (PC-8),
· master project management methods and readiness to implement them using modern software(PK-20),
· ability to think economically (PK-26),
ability to analyze financial statements and make informed investment, credit and financial decisions (PC-40),
· ability to evaluate investment projects under various investment and financing conditions (PC-43),
· ability to find and evaluate new market opportunities and formulate a business idea (PK-48),
· ability to find and evaluate new market opportunities and formulate a business idea (PC-49).
Selection and approval of the theme of the WRC
The choice of topic for a bachelor's thesis is determined by:
The student’s level of knowledge in basic disciplines curriculum,
Place of work (base industrial practice) graduate,
Scientific interests of the graduate,
Practical orientation of the WRC.
The subject matter of the project must be relevant and correspond to the current state and development prospects of the organization (enterprise).
In addition, the topic of the WRC may be of a research nature.
Taking this into account, the topic of the bachelor's work is determined by the student independently, and it is necessary to take into account the possibility of obtaining specific statistical data on the object of scientific research, as well as the availability of special scientific and educational literature on the problems considered in the work.
The main criterion for a graduate to choose a topic for a thesis should be the student’s research interest, as well as the interest of the administration of the enterprise (institution, organization) on the example of which the research is being conducted. If a student clearly understands which topic he can find the most complete and meaningful material on, then, other things being equal, this circumstance can determine the choice of topic.
Approximate topics for final bachelor's theses are presented in Appendix A.
Using the right to choose, the student can propose “his” topic for the thesis subject to the justification of the feasibility of its development. For a graduate who did not take advantage of the right to choose, the topic of the thesis is assigned at the suggestion of the supervisor.
The selection of the topic of the bachelor's work and its approval must be completed before the end of the practical training.
Assigning the topic of the thesis to students upon his written application and upon the recommendation of the Department of Management of Socio-Economic Systems is formalized by order of the rector of the university.
At the same time, by order of the rector, supervisors of bachelor's work are appointed from among professors and associate professors, experienced teachers and researchers of the university. In addition, leaders can be research fellows and highly qualified specialists from other institutions, organizations and enterprises.
WRC management
The supervisor is appointed to provide the student with theoretical and practical assistance during the preparation and writing of the thesis.
Supervisor:
assists the student in choosing a topic,
gives the task to the student, draws up a plan with him,
provides assistance in choosing methods for analysis and research,
provides qualified advice on the selection of the necessary scientific and educational literature, reference and statistical materials and other sources on the chosen topic,
conducts consultations as necessary,
carries out systematic monitoring of the progress of preparation of bachelor's work,
checks its readiness.
At various stages of preparation and implementation of the project, the tasks of the manager change.
At the first stage, the leader advises how to begin considering the topic, adjusts the work plan and makes recommendations on the list of references.
During the implementation of the project, the supervisor acts as an opponent, points out to the student the shortcomings of argumentation, composition, style, etc., and gives advice on how to eliminate them.
The student must perceive the recommendations and comments of the supervisor creatively. He can take them into account or reject them at his own discretion, since responsibility for the theoretically and methodologically correct development and coverage of the topic, the quality of the content and design of the thesis lies entirely with the student - the author of the work.
At the suggestion of the head, if necessary, the graduating department grants the right to invite consultants for certain sections of work at the expense of the time allocated for the management of the research and development work. Professors and researchers of the university or other enterprises and organizations can be appointed consultants. The consultant checks the relevant part of the work completed by the student and puts his signature on it.
The student - the author of the work - is responsible for the decisions made in the research project and for the correctness of all data provided.
The completed bachelor's thesis, signed by the student and, if necessary, by the adviser, is transferred to the supervisor.
After reviewing and approving the work, the supervisor provides feedback. The review should describe the work done by the student in preparing the thesis for each section. The review provides a comprehensive description of the quality of the bachelor's work, highlights the positive aspects, pays special attention to the previously noted shortcomings that were not eliminated by the student, and motivates the possibility or inappropriateness of submitting a diploma to the State Attestation Commission. In the review, the supervisor also notes the rhythm of the work, the student’s conscientiousness and independence, his activity and creative approach.
Then the VKR is submitted for normative control. In order to bring the work into compliance with the “Requirements for Standard Control”, it is necessary to use the methodological instructions that are posted on the branch’s website www.udgutura.ru in the “Methodological Materials” section.
Having received the mark and signature of the normative controller, the student, together with a written review from the supervisor, submits the thesis to the Department of Management of Socio-Economic Systems, where, on the basis of the submitted materials, the issue of admitting the student to the defense is decided. In this case, a corresponding entry is made on the title page of the work.
If a decision is made that it is impossible to allow a student to defend himself, a corresponding protocol is drawn up and submitted to the university rector for approval.
Bachelor's thesis accepted for defense is sent for review.
Review of the thesis
To obtain an additional objective assessment of the student’s work, an external review of the bachelor’s work by specialists in the relevant field is carried out.
Specialists and managers of state, regional and local authorities, enterprises, institutions, and organizations of related industries may be involved as reviewers. Availability higher education the reviewer is required. Professors and teachers from other universities can also be involved as reviewers.
The reviewer is obliged to conduct a qualified analysis of the essence and main provisions of the work being reviewed and reflect in the review:
Relevance of the chosen topic; - independence of approach to its disclosure; - presence of one’s own point of view; - ability to use scientific research methods; - logic of constructing the work and presentation of the material; - degree of validity of conclusions and recommendations; - reliability of the results and their practical significance; - specific comments on the content, conclusions, recommendations and design of the work, indicating sections and pages; - recommendations for assessing the thesis on a four-point system (“excellent”, “good”, “satisfactory”, “unsatisfactory”). The review is written or printed in any form, recommended text volume – 1-1.5 pages. The review must indicate your full name. reviewer, his academic degree, academic title, place of work, position. The reviewer signs the review and marks the date it was written. The reviewer's signature must be certified by the seal of the organization in which he works. The review is not filed with the work, but is attached to it. The thesis with the review, the supervisor's review must be submitted to the department no later than 7 days before the start of the work of the State Attestation Committee for the defense. Making changes to the final qualifying work after receiving the review is not allowed.
At the defense of the work at the State Attestation Commission, it is advisable to additionally submit a review of the organization for whose order the work was carried out. It should indicate the practical value of the results obtained and the stage of their implementation.
On the eve of the defense, the Chairman of the State Attestation Committee gets acquainted with the content of the thesis, reviews of managers and reviews.
VCR protection
Student receiving positive feedback from the supervisor, a review by an external reviewer and the decision of the Department of Management of Socio-Economic Systems on admission to defense, must prepare a report for 4-5 minutes, in which he must clearly and concisely outline the main provisions of the work. It should be taken into account that usually the basis for preparing a report (speech) is the conclusion of the WRC.
For clarity, it is necessary to prepare illustrative material of at least 5 pages with graphs, tables, diagrams (for each member of the commission), which make it possible to specify the main provisions of the report.
The report itself and its illustrations (handouts) must be agreed upon with the head of the WRC.
The report follows:
indicate relevance topics of work,
list the issues and problems of the functioning of the WRC facility identified during its implementation,
justify the choice management decision and prove its effectiveness.
The success of the defense largely depends on the quality of the report, so the issue of its preparation is very serious.
The defense is carried out at a meeting of the State Examination Commission. It consists of highly qualified university teachers, and in some cases, specialists from enterprises and organizations. The composition of the commission is approved by order of the university rector.
The committee meeting may be attended by the heads of the research and development work, reviewers, as well as students and interested parties.
The order of defense is as follows: first, the student makes a report, then the supervisor’s review and review are read out, after which the student responds to the comments made in the review and review.
For each WRC, the commission asks questions. In addition, the student’s supervisor, reviewer, and everyone present can ask questions to the student. It should be kept in mind that answers to questions should be concise, clear and convincing. The assessment for the research and development work is assigned by the commission at the end of the working meeting. At the same time, the issue of assigning appropriate qualifications to successfully defended students is being resolved. Also, the commission can express a special opinion on a number of works - recommend for implementation, recommend the author for admission to a master’s program, recommend preparing an article based on the project materials, etc.
The decision of the State Examination Committee is final. 2. Structure of the WRC
Introduction– this is the introductory part of the thesis, in which the theoretical and practical relevance of the chosen topic is substantiated, the object of the work is determined, its purpose and objectives are formulated, and a brief summary of the main sections is given. The introduction volume is up to 3 pages.
Main part The thesis includes several sections (chapters), the number of which depends on the chosen topic and is determined by the student in agreement with the supervisor. It is recommended to form 3 chapters in the main part of the work.
To the first chapter it is advisable to include consideration of the following issues
General characteristics of the organization,
Organizational personnel and the effectiveness of their use,
External environment (suppliers, consumers, competitors) and marketing in the organization,
Analysis of the dynamics of the main economic indicators activities for 2 years.
Giving general characteristics organization, it is advisable to state a short history its formation and development, formulate the goals and objectives of the activity, give a brief description of the products (works, services).
When considering the issue of managing an organization, it is necessary to characterize the organizational structure, highlighting management-level units, main production units, auxiliary units, and also characterize the interrelations of units in the organization.
One of the essential characteristics of an organization is its dependence on external environment. In this regard, it is necessary to imagine the external environment itself and consider its impact on the activities of the organization. At the same time, it is important to identify the most significant factors of external influence and effective ways responding to them.
In the second chapter necessary:
Identify the main problems in activities of the organization,
Of all the problems, highlight 1, maximum 2 most relevant for the organization,
Consider theoretical questions on the topic of SRS,
Develop options for solving the identified problem,
Conduct an analysis of the proposed options,
Select the most appropriate management option for solving the problem.
The development of options for solving a problem involves the formation of 2 or more management decisions.
The formation of management decision options should be accompanied by theoretical study of relevant issues. In this case, it is necessary to assess the degree of knowledge of the problem(s) posed, consider controversial issues, and analyze domestic and foreign experience. Consideration of theoretical issues on the topic of work involves the study of about 10 literary sources, which should include monographs of the most authoritative experts on the research problem, articles in scientific journals, and publications on the Internet. Links to sources in the text of the work are required. Based on the analysis, the author’s own point of view of the final work should be formed, the most important points for the development of the chosen field should be listed, taking into account which management solutions to the problem will be formed.
When identifying the main problems of activity in functional areas of management (production, marketing, infrastructure, etc.), it is advisable to conduct a SWOT analysis and build a “problem tree”.
In the third chapter management decisions are selected and justified.
Each solution option proposed in the second chapter must contain
Description of the essence of the proposed solution,
Quantitative and qualitative characteristics of the design solution according to possible results and required costs of all types of resources (material, labor, financial, etc.),
Characteristics of sources formation of resources,
Analysis of strengths and weaknesses design solution,
Characteristics of the risks of design solutions,
Duration project implementation,
Carry out business case project (managerial decision).
On this basis, a management decision is selected - a project aimed at solving the problem(s) posed. Main: It is necessary to provide clear evidence in favor of the decision being made.
After the choice of the final solution has been made, it is necessary to propose a plan for implementing the project.
Conclusion should contain the main conclusions obtained during the implementation of the WRC. It is advisable to include in this section brief conclusions based on the results of the analysis of the organization’s activities, the main problems of the organization’s management, a brief description of the proposed management solution and the results of calculations for its economic justification.
References is an integral part of the final work and shows the degree of knowledge of the problem, includes sources used by the author when studying the topic and writing the work, and is drawn up in accordance with the requirements of GOST 7.1.
IN applications materials are brought out that make the main part easier to perceive without overloading it. Applications contribute to broader coverage of the topic, however, the main text of the work should be created in such a way that it is self-sufficient and contains a small number of applications. The content and form of the application can be very different: copies of documents, excerpts from reporting materials, tables, graphs, diagrams, etc. The main test of the work must contain links to all applications provided.
APPENDIX A
Options for final qualifying work topics
1. Comprehensive assessment of the current state and development prospects.
2. Organizational and economic aspects of improving corporate governance.
3. Improving the management structure in the organization.
4. Project development strategic management in the organization.
5. Development of a project for operational management in the organization.
6. Improving the quality management system in the organization.
7. Improving the cost management system in the organization.
8. Business plan and its role in improving management.
9. Ways to improve the efficiency and quality of management.
10. Strategic Analysis external environment of the enterprise.
11. Resource management and evaluation of the effectiveness of their use.
12. Analysis of crisis trends in the organization’s activities.
13. Designing the diversification of the organization’s activities.
14. Ways to strengthen the financial condition of the organization.
15. Improving management working capital organizations.
16. Improving the mechanism for the formation, distribution and use of profits.
17. Risk management in the organization.
18. Development of the organization's innovative potential.
19. Improving investment activities in the organization.
20. Development and economic justification of an investment project.
21. Organization and improvement of marketing in the corporate management system.
22. Study of pricing factors for products and services.
23. Research of needs, demand and supply for goods and services.
24. Forecasting demand for goods and services.
25. Organization and development of Internet marketing in the organization.
26. Ways to increase the competitiveness of an organization.
27. Strategy and tactics of personnel management.
28. Increasing the efficiency of managerial work in the organization.
29. Analysis and design of a system for motivating activities in an organization.
30. Development logistics system supply and sales in the organization.
31. Development and economic justification of an organizational project for creating a small business enterprise.
32. Development and economic justification of a business project.
33. Improving the information support of the management system.
34. Improvement foreign economic activity organizations.
35. Formation of corporate culture in the organization.
36. Analysis and design of communications in an organization.
APPENDIX B
“Improving the cost management system in the organization”
Introduction
1.3. Management structure.
1.4. Personnel and its use.
1.6. Dynamics of main economic indicators.
Chapter 2. Problems of cost management and ways to solve them
2.1. Organizational cost analysis
2.2. Theoretical issues of determining factors and reserves for cost reduction
2.3. Identification of the main problems of cost reduction in the organization and construction of a “problem tree”.
2.4. Development of options for management decisions to reduce costs.
Chapter 3. Selection and justification of a decision (project) to reduce costs in an organization.
3.4. Selecting a management solution (project) and assessing the possibility of reducing costs.
3.5. Project implementation plan.
Conclusion
References
Applications
“Ways to strengthen the financial condition of an organization”
Introduction
Chapter 1. Current state of the organization.
1.1. History of creation and development, organizational and legal form, goals and activities.
1.2. Characteristics of manufactured products (work performed, services provided).
1.3. Management structure.
1.4. Personnel and wages.
1.5. External environment and marketing in the organization.
1.6. Dynamics of main economic indicators
Chapter 2. Problems of strengthening financial condition and ways to solve them
2.1. Analysis of financial condition.
2.2. Theoretical issues of determining directions for strengthening financial condition
2.3. Identification of the main problems of strengthening the financial condition of the organization and construction of a “problem tree”.
2.4. Development of options for management decisions to strengthen financial condition.
Chapter 3. Selection and justification of a decision (project) to strengthen financial condition.
3.1. Calculation of resource requirements for the implementation of proposed solutions.
3.2. Sources for generating resources for implementing solutions.
3.3. Analysis of the advantages and disadvantages of the proposed solutions.
3.4. Selecting a management decision (project) and opportunities to improve financial condition.
3.5.Project implementation plan.
Conclusion
References
Applications
Related information.
Review
student Natalya Petrovna Korovina
on the topic: “Specifics of Internet promotion using the example of
landing page molecule-MSK. RF"
1 Scope of work: number of pages 87.
2 Purpose and objectives of the WRC:
The purpose of the final qualifying work is to identify the specifics of Internet product promotion and develop recommendations for the use of a landing page in promotion.
The goal allowed us to formulate the tasks that were solved in this work:
1. research into theories of Internet promotion;
2. conducting quantitative research;
3. development of the landing page structure;
4. analysis of the landing page molecule - msk.rf;
3 Relevance, theoretical, practical significance of the research topic: The relevance of this work is determined by the development of new information technology and significant changes in trade. As a result of continuous global changes in the field of information technology (in particular, the Internet), a problem arises related to the need to practically use the variety of promotion methods and “selling” opportunities of the Internet in the sphere of interaction commercial organizations, in the field of trade. Promoting a product on the Internet has become so profitable that the unhindered dissemination of information immediately affected the growth rate advertising campaigns. The practical orientation of this work lies in the fact that the author conducted research on an existing organization, the site already exists.
4 Compliance of the content of the work with the task (complete or incomplete):
5 Main advantages and disadvantages of WRC:
The advantages of this thesis are confirmed by the fact that the author managed to cover the topic in accordance with the plan of this study, sufficiently study the theoretical foundations of advertising promotion, identify the features of Internet advertising technologies, and consider Internet promotion tools using the example of a landing page. Analyze Internet promotion strategies and develop a landing page promotion project based on the research received. Develop recommendations for using the landing page molecule - MSK. RF in Internet promotion. The completeness and sufficiency of literary sources, the use of materials and current periodical articles are reflected in the list of sources used.
6 Degree of independence and ability of the graduate for research work (ability and skills to search, summarize, analyze material and draw conclusions):
The author has demonstrated the ability to search and systematize the necessary sources, comprehensively analyze research results, practice materials, scientific literature, make independent theoretical generalizations, practical calculations and conclusions, and conduct a scientific discussion.
7 Evaluation of the student’s activities during the period of completion of the examination (degree of conscientiousness, efficiency, responsibility, accuracy, etc.):
During the preparation of the thesis, N.P. Korovina reacted responsibly to the task, showed an active interest in this topic, and conscientiously carried out the research.
8 Advantages and disadvantages of the design of the text part, graphic, demonstration, illustrative, computer and information material. Compliance of design with the requirements of standards:
The quality of the final qualifying work complies with the methodological instructions. The depth of the research is emphasized by the voluminous illustration of the text with practical materials and developed activities, graphs, tables, drawings, and applications.
9 Feasibility and possibility of implementing the results of the WRC study:
General conclusion and proposed assessment of the final qualifying work
The goal and objectives set by the student can be considered achieved. The submitted thesis meets the requirements for final qualifying works and can be accepted for defense.
This article contains an example of the structure of a final qualifying work (thesis/project or bachelor's/master's thesis) - from introduction to appendices.
Here you can download the template of the final qualifying work:
By completing the sections of this example template step by step, you will get the job you need. Then you only need to formalize it according to the methodological instructions of your university.
You can contact us with questions here: Alexander Krylov
So. Structure
TITLE SHEET OF THE GRADUATE QUALIFICATION WORK
You take this sheet from methodological instructions on the implementation of the WRC, which the university provides you
Also need to see guidelines for preparing text documents, there are indicated:
— Margin sizes (usually the same on all sides - for example, 2 cm, and the right margin is almost always 1 cm)
— Font size 14, spacing 1.5, font itself – Times New Roman
— Insert page numbers. They are usually placed at the bottom center, there is no number on the title page
Before and after each heading, press Enter so that there is one blank line between the heading and the text before and after it.
Introduction…………………………………………………………………………………
Chapter 1. Theoretical review on the topic of WRC……………………………………………..
1.1. Review of the essence of the chosen topic of the WRC …………………………………………
1.3. Industry specific features of the WRC topic …………………………………………
Chapter 2. Analysis of the state and activity of the object (enterprise) from the point of view of the topic of the research and development work in accordance with the methods from clause 1.2 …………………………………………………
2.1. Brief description and main indicators of the condition and activity of the facility …………………………………………………………………………………………
2.2. Complex economic or financial analysis activities of the facility …………………………………………………………………………………………
2.3. Analysis on the topic of the WRC ……………………………………………………………
Chapter 3. Design of measures to improve the operation of the facility in the direction chosen in the WRC ……………………………………………………………
3.1. Conditions and prerequisites for developing activities ………………………….
3.2. Name of event 1 …………………………………………………
3.3. Name of event 2………………………………………………………………
3.4. Name of event 3 ………………………………………………….
3.5. Assessing the effectiveness of the set of proposed measures……………
Conclusion ……………………………………………………………………………………
List of used literature………………………………………………………
Applications…………………………………………………………………………………
INTRODUCTION
Relevance. Why did you choose this topic? A couple of paragraphs, total size - approximately 70% of the first page of the introduction
The purpose of the final qualifying work(more details about the goals here:)
Tasks of the WRC:
Object of study in the WRC – the organizational and legal form and the name of the object of work. For example, LLC “Senior Lecturer Alexander Krylov”
Subject of research– what comes after the first word “improvement” or “improvement” from the topic of the WRC. If there is no such word in the title of the topic, then the subject of research is usually the first phrase
For example, the topic “Improving the financial condition of an enterprise (using the example of Diplom 35 LLC)”
Then the subject of research in the WRC is financial condition enterprises
Research methods- the methods you used in your work. Personally, as a former senior lecturer in financial management, I write here all the time financial ratio method. It is reasonable to fill out this item after writing the entire work.
By the way. The financial ratios themselves, as well as financial analysis in general, can be calculated for free using this link: http://anfin.ru/finansovyj-analiz-esli-net-dannyh/.
Practical significance of WRC– is not present in all works. Here we write what a theoretical review of work can be used for, how you can use the results of the analysis, and how realistic it is to use VKR activities at the enterprise
Work structure– this section is also not always available. But if there is, then we write here: the final qualifying work consists of an introduction, the main part, a conclusion, a list of used sources and literature, and applications. The main part contains a theoretical review that reveals the topic of the final qualifying work, an analytical section that allows you to assess the current state of the research object, a design part containing a list of measures to improve the subject of research with calculations confirming their economic feasibility
The introduction is 3-5 pages long, no more is required.
CHAPTER 1. THEORETICAL REVIEW ON THE TOPIC OF WRC
1.1. Review of the essence of the selected WRC topic
1.2. Methods and approaches to measuring indicators characterizing the topic of WRC
1.3. Industry specific features of the WRC topic
You can read an article on how to prepare the first part of your final qualifying work here:. Where to get the theory - here:
CHAPTER 2. ANALYSIS OF THE STATE AND ACTIVITY OF THE OBJECT (ENTERPRISE) FROM THE POINT OF VIEW OF THE TOPIC OF WRC IN ACCORDANCE WITH THE METHODS FROM P. 1.2
2.1. Brief description and main indicators of the condition and activity of the facility
2.2. Comprehensive economic or financial analysis of the facility’s activities
In this section, based on the initial data, general analysis enterprises.
Regardless of the topic, you can conduct the following types of analysis:
2.3. Analysis on the topic of WRC
This section provides specific analysis for the topic of the work. You either have to come up with it yourself, or look for a ready-made one and remake it to fit your topic of work.
CHAPTER 3. DESIGN OF MEASURES TO IMPROVE THE FACILITY’S ACTIVITIES IN THE DIRECTION SELECTED IN THE WRC
3.1. Conditions and prerequisites for the development of events
In this section we write conclusions on the analysis from the second chapter, since they are the conditions and prerequisites for the development of activities. This particular section may be located at the end of the second part - there it will be called “Conclusions”. Or it can be at the end of the second part, and at the beginning of the third. It depends on what your manager recommends.
You can read about the events for the third part here: . There are many events, you can come up with them yourself. In addition, they can be recommended by your supervisor or a representative of the subject of work, that is, for example, the head of a department of the enterprise, who can subsequently write a review of your work ()
3.2. Name of event 1
Here you describe how to implement the first event, what resources are required for it, what the deadlines for implementation are, justify the costs and planned income, describe the possible effect
3.3. Name of event 2
Here you proceed similarly for the second event
3.4. Name of event 3
Well, here you are describing the third event
3.5. Assessing the effectiveness of a set of proposed measures
Here you describe at least the following indicators - for all events at once:
— One-time costs
— Variable costs
— Income
Based on these indicators, you calculate the indicators economic efficiency. At a minimum this:
— Profitability of a set of measures
— Change in the efficiency of the W&R facility as a result of the implementation of measures
— Payback period
At the end of this section, draw conclusions about the extent to which the activities you proposed allowed you to achieve the goal of your final qualifying work.
CONCLUSION
In conclusion you:
— Draw conclusions on achieving the goal
— Draw conclusions on all chapters, confirming them with analysis and project figures
— Describe options for using the results of research and development experiments
— Describe options for further research for which your thesis can become the basis
LIST OF REFERENCES USED
This is insanity, of course, but often works are sent for rework if the list of more than 30 sources contains more than 5 sources released 5 years ago. It’s somehow naive to think that the opinion of a dozen modern analysts who wrote their articles a year ago can even come close to the weight of the opinion of Henry Ford, who was the first to use the assembly line, Jack Trout, who came up with the concept of product positioning, or Jack Welch, the legendary CEO of General Electric.
During Jack Welch's two decades in office, from 1981 to 2001, the corporation's total value increased 30-fold, from $14 billion to nearly $400 billion. General Electric has become the second most profitable company in the world. After leaving GE in 2001, Welch wrote his autobiography, JACK: Straight From The Gut, which became a bestseller.
And if you use such a book and indicate the date of its publication, your job may be terminated. Therefore, adjust the release dates of information sources.
APPLICATIONS
APPENDIX A
In most economic works, Appendix A will be the balance sheet of the object of study for three years.
APPENDIX B
APPENDIX B
The following applications will be located:
— Large illustrations (more than half a page in size)
— Large tables (more than 70% of the page in size)
All applications must be mentioned in the text of the WRC.
All applications in the text of the work must have links.
The number of applications and their size are usually not limited.
1. Purpose and objectives of the final qualifying work
2. Structure of final qualifying work
3. Requirements for presenting the content of the text part of the final qualifying work
4. Requirements for the design of text and graphic parts of the final qualifying work.
Introduction
In accordance with the Federal State Educational Standard for a specialty, state (final) certification includes the preparation and defense of a final qualifying thesis.
Carrying out research and development work is one of the main types independent work students at the final stage of training, aimed at expanding and consolidating theoretical knowledge, developing skills in solving practical problems in the course of independent scientific research.
The purpose of the guidelines: to provide assistance to students in completing their final qualifying work, as well as to teachers supervising the graduate work.
Purpose and objectives of the final qualifying work
1.1. The thesis is the final qualifying work containing the results of independent research on the chosen topic.
1.2. The purpose of the examination is to determine the degree of readiness of the student to independently solve professional problems.
1.3.In the process of performing research and development work, the following tasks are implemented:
Systematization, expansion and deepening of students’ theoretical and practical knowledge in their specialty;
Application of knowledge in the field of economics in solving specific scientific and practical problems;
Mastery of methodology and methods of scientific research;
Development of skills and abilities of independent work.
Structure of final qualifying work
The thesis must contain the following structural elements: title page, assignment for the essay, abstract, content, introduction, main part, conclusion, list of sources used, appendices, supervisor's review (not filed), review (not filed).
The title page is the first page of the VRC, serves as a source of information necessary for processing and searching for the VRC, and should include:
Indication of the departmental affiliation of the technical school;
Full name of the technical school;
A note confirming the admission of the high-tech research team to protection;
Title of the WRC topic;
Name and code of specialty;
Last name, first name, patronymic and signature of the student who completed it;
Last name, initials and signature of the manager;
Last name, initials and signature of the regulatory inspector;
Place and year of the WRC.
A sample title page is given in Appendix A.
Assignment for the VKR is a normative document that establishes the boundaries and depth of topic development, as well as the deadlines for submitting the work.
The assignment for the graduate work is prepared on standard form(Appendix B) is signed by the student, the supervisor and approved by the chairman
Abstract compiled in in brief(no more than 1 page) and should include information about the volume of the work, the number of illustrations, tables, appendices, a list of keywords, and an annotation.
The list of keywords should include from 5 to 15 words or phrases from the text of the WRC, which best characterize its content and provide the possibility of information retrieval. Keywords are given in the nominative case and printed in capital letters on a line separated by commas.
The abstract reflects the structure of the research project, its object, subject, purpose and objectives, the degree of development of the topic, methods, means, methods and ways of research, their novelty and proposals for the implementation of the results, indicating the scope of their application, the significance of the work, the forecast for the development of the research object.
If the thesis does not contain information on any of the listed structural parts of the annotation, then it is omitted in the text of the annotation, but the sequence of presentation is preserved.
The heading “ABSTRACT” is placed in paragraph indentation and written in capital letters.
A sample abstract format is given in Appendix B.
Chapters, paragraphs, subparagraphs must have serial numbers within the main part and are indicated in Arabic numerals with a dot at the end.
The introduction, list of references and appendices are not numbered.
The words “chapter”, “paragraph”, “subparagraph” are not written before the title.
Paragraphs must be sequentially numbered within each chapter. The paragraph number includes the chapter number and the serial number of the paragraph, separated by a dot. For example: 1.1., 1.2.,1.3. etc.
The subparagraph number includes the chapter number, paragraph number, and subparagraph serial number, separated by a dot. For example: 1.1.1., 1.1.2., 1.1.3. etc.
Headings of chapters, paragraphs, and subparagraphs are written in paragraph indentation without a period at the end and without underlining. Headings of chapters - in capital letters, paragraphs, subparagraphs - in capital letters. It is allowed to highlight the headings of chapters and paragraphs of the WRC in bold.
The distance between the title and the text should be at least 2-3 spaces.
Long headings are transferred without breaking them down into syllables (according to words). If headings include several sentences, they are separated by periods.
In the introduction necessary:
Show the relevance of the topic of scientific research: the state of its theoretical development, unexplored aspects of the problem being studied, difficulties and contradictions in practice, from which the need to study this topic follows.
To substantiate the relevance of the topic of the WRC, it is possible to characterize the regulatory and legal materials that contain decisions confirming the importance of the topic and expressing the needs formed at the level of the state and economic management bodies, as well as a description of practice, its state and needs that confirm the significance of the topic, analysis of theoretical works - the contribution of scientists to the development of the topic and a description of the prerequisites created in science for the development of the topic; compare theoretical developments and their practical application to identify inconsistencies; describe the expected impact of research on the topic on the development of science and practice;
Describe the subject and object of research. The object of research, as a rule, follows from the formulation of the topic and characterizes the boundaries of the study. Subject of research - economic relations, properties and functions identified in the object of study;
Formulate the main goal of the research project as the expected result of the research, which can be expressed in identifying new results in the development of theory, in positive changes in practice. The goal statement includes:
Target action that must be performed on the subject of research within the object: develop, justify, identify, disclose, provide, analyze, etc.;
The target subject as part of the purpose of the research: ways and means, directions, requirements, aspects, etc.;
The target object as part of the theory and practice within which the goal is being realized: the economic system, the development process, real economic relations, models of the economic mechanism, economic processes, methods, etc.;
Highlight the main tasks that need to be solved to achieve the goal.
These tasks are connected, firstly, with the study of the theory of the issue (to provide justification, study the state of the problem, reveal the essence, determine methodological approaches, etc.);
secondly, with the study of the state of practice and the manifestation of the subject of research (characterize the content and methods, perform an analysis of existing practice and assess the degree of implementation theoretical developments, determine the role and place of use, as well as familiarize yourself, install, identify, monitor, etc.);
thirdly, with the transformation of the subject of research (develop a system, improve, systematize, classify, generalize, identify, prepare, create, formulate, determine the content, model the system); fourthly, with the development of recommendations (develop proposals, make recommendations, develop activities, programs, etc.);
Indicate the initial methodological principles that determine the approach to researching the topic;
List the methods of collecting and processing information, evaluating the results obtained, used in the process of performing the research work;
Characterize the information base of the study (literary sources, normative and legislative acts, instructions, materials periodicals, statistical data, etc.);
Justify the practical significance of the chosen topic.
The heading “INTRODUCTION” is placed in paragraph indentation and written in capital letters.
The main part of the thesis contains a presentation of material that reveals the implementation of the research goal and the solution of the theoretical and practical problems outlined in the introduction:
The structure of the main part may be different. Recommended: two to three sections (chapters) with two to three subsections (paragraphs) or three to four sections (chapters) without subsections (paragraphs). All parts of the work (sections, subsections) should be approximately equal in volume.
The assigned tasks should be disclosed in equal detail and thoroughly.
At the end of each section (subsection), a conclusion should be drawn and a logical transition to the next section (subsection) should be outlined.
The first section (chapter) of the main part of the thesis examines the theoretical foundations of the research topic using a systematic approach, comparative analysis and other general scientific economic methods.
A literature review on the problem being developed is required. It is the result of analytical and synthetic processing of literary sources on a specific topic, containing generalized and critically analyzed information about history, current state, trends and prospects for the development of the subject of the review.
The second section (chapter) of the WRC provides a critical analysis of the current state of affairs on the problem under consideration in the conditions of practical activity. The purpose of such an analysis is to identify both positive and negative aspects of the state of the issue being studied and to search for possible solutions (improvement, perfection, development), or to find fundamentally new approaches. It is necessary, in addition to stating the facts, to give them a qualified assessment and develop recommendations for solving the problem.
The degree of elaboration of solution options is agreed upon with the manager. Each recommendation (solution option) must be fully disclosed and justified.
The text part of the theoretical and practical sections should be supplemented with tables, figures, graphs, references to literature, etc.
All chapters and paragraphs are arranged in the order specified in the CONTENTS and must be logically interconnected, ensuring consistent development of the main ideas of the topic throughout the entire thesis.
The distance between chapter headings and its text should be 2 spaces. The distance between the paragraph heading and its text should be one space.
On the page where the title of a paragraph or subparagraph is given there must be at least two lines of subsequent text.
IN conclusion the significance of the issues considered for theory and practice is revealed, the main results of the work done are summed up, the completeness and depth of the solution to the issues raised in the WRC are assessed, proposals and recommendations for the implementation of the results obtained are outlined, and prospects for further study of the problem are determined. In the Conclusion, repetition of the content of the introduction or the main part is not allowed.
The heading “CONCLUSION” is placed in paragraph indentation and written in capital letters.
List of sources used is constructed in accordance with the rules established for bibliographic descriptions.
Basic requirements for the list of used sources:
Compliance with the theme of the WRC and completeness of reflection of all its aspects;
A variety of types of publications: official, regulatory, reference, educational, scientific, industrial and practical, etc.;
Lack of obsolete documents.
The sources used are indicated in the following sequence (Appendix I).
Within the section of regulatory legal acts, instructions, administrative and other official documents, sources of equal legal force are arranged in chronological order according to the dates of their adoption and signing.
Inside the literary sources section, the names of the authors and the titles of the works (if the author is not indicated) are placed strictly alphabetically. Foreign sources should be placed at the end of the list of all materials. When compiling an alphabetical list, adhere to the following sequence of sources: if the first words coincide - in alphabetical order of the second words, etc.; for several works by one author - in alphabetical order of titles, for namesake authors - according to identification characteristics (junior, eldest, father, son - from eldest to youngest), for several works of an author written by him in collaboration with others - in alphabetical order of the authors' surnames.
When creating a list, all basic information about the publication is indicated: surname and initials of the author (authors), title, place, year of publication, number of pages.
All sources used are numbered in Arabic numerals with a dot and printed in paragraph indentation.
The heading “LIST OF USED SOURCES” is placed in paragraph indentation and written in capital letters.
An example of a list of used sources is given in Appendix I.
Archival materials used in performing the research and development work are indicated in the list of sources used after the normative and reference acts.
Applications designed to facilitate the perception of the content of the work.
These should include:
Ancillary materials that clutter the main text;
Materials supplementing the text;
Intermediate formulas and calculations;
Supporting Data Tables;
Supporting illustrations, instructions, questionnaires, methods, etc.
Application design rules:
Applications are placed at the end of the WRC;
Each appendix must begin on a new page with the word "APPENDIX" written at the top center of the page, indicating its designation without a period at the end, and the subject heading written lower in the middle of the page;
Applications (if there are more than one) are numbered (designated) in capital letters of the Russian alphabet, starting with A, with the exception of the letters E, Z, J, O, CH, ь, ы, Ъ, and are arranged in the order in which references to them appear in the main text . It is allowed to designate applications with letters of the Latin alphabet, with the exception of J and O. In the case of full use of letters of the Russian and Latin alphabets, it is allowed to designate applications with Arabic numerals. If the application consists of several parts, then a combination of alphabetic and numerical designations is allowed. For example, for Appendix A: A.1., A.1.1., A.1.1.1, etc.;
Applications must have the same page numbering as the rest of the WRC;
The manager's review is compiled in free form, but must reflect:
Compliance of the content of the project with the assignment;
Description of the work done in all its sections;
Completeness of the topic;
Theoretical level and practical significance of the work;
The degree of independence and creative initiative of the graduate student, his business qualities;
Quality of work design;
Possibility of admission of a student to the public defense of the thesis at the State Attestation Commission,
A sample format for a manager's review is given in Appendix K.
Review is the most important document that determines the completeness and quality of the thesis submitted for defense.
The review is prepared in free form, but must include an assessment of:
Compliance of the content of the WRC with its topic;
Relevance and social significance of the topic;
The main results of the WRC, including novelty: new ideas, original research methods, new approaches;
Practical significance and possibility of implementing the results of research and development work into practice, the expected effect;
Validity of conclusions and proposals;
Existing shortcomings of the thesis (in content, presentation and design of materials), as well as questions for the student and recommended overall rating VKR. A sample review format is given in Appendix L.
