Efficiency of this business is that products with personal information(photos, names) is a new product, which is why the demand for it is high. Five years ago, no one could imagine that their own faces could be imprinted on consumer goods. Bringing factory technology to the masses made this possible.
This technology is called sublimation printing. Let's consider a printing format such as sublimation printing on mugs. The peculiarity of this type of activity is that the mug itself is a good practical gift, and the image printed on it gives the effect of personification.
A mug is a universal thing (it has no gender, age, type of relationship), so there are many options for implementing services for applying images to it:
The good news is that the barrier to entry into this business is very easy, because... You don’t need to risk a lot of money to get started.
At the start you will need the following:
Printing Consumables:
In total, the equipment will cost 15,500 rubles! The cost of one mug is 55 rubles. The average price for such personalized products is 200 rubles. It turns out 145 rubles extra charge. You only need to sell 106 copies to recoup the costs! You can push this amount to your parents through any kindergarten(having previously agreed on a kickback with the manager of the garden).
Five to ten years ago, many experts argued that the printing business would disappear due to the availability of office equipment, including computers and printers of various variations. These predictions were not destined to come true. And despite the possibility of printing at home, many people opt for printing houses. Modern printing workshops provide a wide range of services: from regular black and white to large format printing.
Why, with all the availability of office equipment, do most people turn to printing houses?
The first factor is the quality of the print. Home printers are not able to compete with professional printing equipment.
Secondly, it is not so often that the average resident of the CIS needs printing, for example, color. Accordingly, there is no point in buying an expensive printer in order to print 20–30 photos several times a year.
The third is cost. When it comes to large volumes, the cost per unit decreases. Therefore, we can say with confidence that demand is still higher than supply.
With the advent of digital technology, the share of printed photographs has decreased, but the total number of photographs is growing quite quickly. On average, each person takes 5 to 10 photos per day. Despite all the convenience of storing photos in electronic format, many turn to printing houses to print them.
The printing business can be divided into two branches:
Black and white printing can be either a separate direction in the printing house or complementary. In the first case, the advantages include lower costs for equipment, and the disadvantages are the location, since there will be really great demand only in office centers and educational institutions. But the competition in such places is quite high. As a secondary service, in a printing house focused on the production of images, black and white printing will be a good help for business, since it does not require additional cash injections.
Despite the widespread use of color printers, photo printing remains a very popular service.
Printing images, in turn, is divided into:
This type of printing business is very interesting. First of all, T-shirts are the most popular part of the wardrobe. Secondly, among potential clients There will be not only people who want to be different or give a unique gift, but also companies. Companies will order T-shirts for:
A T-shirt for a private person usually contains original inscriptions or funny drawings
To start a T-shirt printing business you will need:
Photos are printed in all color printing houses, and the demand for this service doesn't fall. To stand out from your competitors, the additional service of a photographer is perfect. Thus, among the clients there will be not only those who want to print their photographs “as a keepsake”, but also people who need photographs for documents.
To maintain competitiveness, print quality must be at a consistently high level. You should not chase the “long ruble” and purchase cheap analogues of “consumables” and equipment.
You don’t have to buy all the photographic equipment yourself, just rent out the space professional photographer having necessary equipment. In this case, the profit will be lower, but will allow you to save up to $10,000 (~600,000 rubles).
Reflectors, lamps, background - the minimum required for high-quality photographs for documents
Most often, business card printing is an additional line of business. The demand for them is at a high level, especially in large cities where there are many private enterprises. The entire process of making business cards looks something like this:
Sample business card layout provided by the designer
Just like with business cards, printing on mugs does not require any special investment. The equipment you will need is a special heat press, a printer and a computer; a scanner will come in handy.
Among the clients who order printing on mugs will be individual customers and companies (as is the case with T-shirts). This suggests that it is profitable to combine two areas of business.
Mugs for employees of various radio stations with professional brands
Often mugs are ordered as an original gift for memorable dates and holidays such as:
Separately, you can highlight the circles, the pattern on which reacts to temperature. Such mugs are expensive, but at the same time more status and useful.
Due to the fact that the cost of such mugs is higher, while maintaining the margin, the net profit will be much higher. But to provide this service you need to invest more money in equipment and consumables.
A mug that responds to liquid temperature is a popular office gift.
Large format printing has become one of the most promising and profitable areas of the printing business in recent years. The main orientation of this direction is to meet the demand of the advertising market. Basically these are all kinds of banners and billboards. Despite the large initial investments, from $15,000 (~900,000 rubles), this type of business is very attractive, since the margin is on average 60% in megacities and 100% in cities where there are no competitors. All kinds of advertising posters are also printed on wide-format printers, the most popular size of which is 180x120 cm.
The production of posters has high prospects, since they are often used to advertise various events, concerts and events. This type of service is especially popular among concert halls and all kinds of catering establishments.
It should be noted that thanks to a wide-format printer, you can make outdoor advertising for transport. Such advertising is especially popular on urban public transport.
Large format banner printing is in great demand among commercial consumers
As with other types of entrepreneurship, you should create a business plan before starting a printing company. It is needed to accurately represent the required amount, timing and pace of launch, and will also help if third-party cash injections are required, be it a loan or investor assistance. The following main points can be highlighted:
The difficulties in organizing your own image printing business are as follows:
In order to open your own business in the printing industry, you first need to prepare documents. Namely:
A new entrepreneur must carefully ensure that all documents are prepared in accordance with regulatory requirements.
The organizational and legal form can be any, but it is most convenient to work according to the documents of an individual entrepreneur. To do this, you need to contact the Inspectorate of the Federal Tax Service of Russia and submit the following documents:
It is advisable to go to simplified system taxation.
The room for placing printing equipment should be spacious and well lit
If the budget is limited and at first only photocopying and black-and-white printing services will be provided, then the most favorable location is near universities or in business centers (it is important to remember that most offices have their own office equipment, so do not count on excess profits have to).
And finally, if clients are selected advertising agencies and the emphasis will be on large-format printing, then the premises can be rented on the outskirts of the city, for example, in inexpensive residential areas.
The printing room must have an area of at least 50 square meters. m. It is advisable that it be located on the ground floor, then it will be easier to install 380 V wiring and install additional ventilation. On average, rent for premises for a printing house is 30 thousand rubles.
The printing business is very attractive due to its quick payback, low start-up investments and ease of management. There are also specific nuances that are difficult to foresee, such as the flow of clients, debugging of the service, and high dependence on the skill of the staff. The main thing in this business is to hire qualified workers, primarily a printer, whom it is best to start looking for immediately after determining the main area of activity and registering an individual entrepreneur. To open such a business you need 350–400 thousand rubles, conscientious staff and 5–6 months to get started.
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Today, printing of various designs and inscriptions on souvenirs (mugs, clothes, key rings) is widely used. The technology is quite simple, and the applied image is distinguished by the durability and brightness of the colors. The resulting products are in demand among a wide range of people; such souvenirs are given for holidays or simply to cheer up. This idea is also beneficial in terms of small business - installation of equipment does not require much space and pays for itself in a short time.
The field of printing on clothing is actively developing. Even in the smallest town there are probably 1-2 companies promoting such services. But this should not stop young businessmen - the popularity of such souvenir products makes the niche in demand.
Advice: To purchase equipment for printing on clothes, you do not need large investments - this is the main advantage of the direction. A wide range of special machines makes it possible to organize profitable business.
High-quality equipment is the key to producing high-quality products, which generates stable demand. Therefore, technical equipment is key when organizing a business. There are several types of T-shirt printing.
Direct printing on clothing is based on impregnating the fabric with paint and fixing the pigments under high temperature. For such a process you need:
Screen printing or silk-screen printing is a method of transferring a design onto fabric using special stencils. Each given color has its own stencil; as a result, the shades overlap each other.
To organize a business, you need to buy a special printer that will begin to apply layers of paint of different colors to clothes. The following types of printers are available on the modern market:
Sublimation is the transfer of a given design first to a carrier, then to the fabric itself. The image is of high quality and does not wash off for a long time. The disadvantage is that it is better to apply the design on synthetic fabric; on clothes made of 100% cotton it will quickly be erased.
For sublimation you need to buy the following machines and devices:
If the idea of a business producing souvenirs seems unprofitable to you, think about it.
Custom mugs with different designs, photos, inscriptions or logos are popular among individuals and corporate individuals. Such useful souvenirs are used for advertising. For printing on mugs, the principle of sublimation or hot decal is most often used.
The decal allows you to apply an image to glass, porcelain, or metal surfaces. As a result, the design turns out very bright and is securely attached to the mug.
There are two main machines used for printing on mugs:
Advice: in addition to purchasing basic equipment, the room must be equipped with a ventilation system, since the process of drawing a picture must be carried out in a special temperature regime. This also requires significant investments.
Those interested in the idea of printing on mugs or T-shirts will need to purchase special equipment. There are a large number of manufacturers represented on the modern market; the following companies have proven themselves best today:
These companies are highly specialized and do not sell. To organize a business selling original mugs or clothes, as a rule, you need to buy:
Also, to start the project you need to purchase consumables:
Mugs and T-shirts are most often purchased in bulk from suppliers. To build profitable business(regardless of the choice of printing type) it is very important to organize a marketing campaign to attract the maximum number of customers. Suitable for this outdoor advertising, and promotion on the Internet (for example, you can).
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The elementary capabilities of new computer technologies can provide good profits. Many entrepreneurs who did not have at the start large investments, managed to organize a business selling souvenirs. Such services are relevant for young people, corporate companies, they can become good an original gift. The modern market offers a large number of equipment for printing on mugs, clothing and other materials. A variety of technologies and manufacturers makes it possible to realize any ideas and obtain a high-quality and durable image.
♦ Capital investments – 750,000 rubles.
♦ Payback – 1.5 years
The production of souvenirs has always been a profitable and promising business.
In the market, despite its apparent fullness, there was always room for new companies that produce cups, plates, T-shirts, puzzles, calendars and much more with original designs.
If you are looking for an interesting and profitable business, t-shirt printing- what you need.
Firms operating in the market are small businesses, and therefore do not require huge capital investments to launch (with the exception of the purchase of special equipment), they allow the formation competitive advantages and constantly develop your business.
At first glance, this business may seem frivolous and unprofitable.
But those who think so are very mistaken, because in order to start making souvenirs, there are many reasons:
You should use the maximum number of advertising tools (flyers, business cards, media, social media and so on).
Also, if you rent a corner in a shopping center, place an advertising banner or a huge notice at the entrance so that you can be easily found.
A T-shirt printing business can be successful if:
Interesting fact:
T-shirts are most popular among young people aged 18 to 25 years. 20% of young people have more than 30 T-shirts of different colors, textures and styles in their closet.
If you have never made souvenirs before, then first you should study the theory.
Of course, you don’t have to be behind the equipment yourself - you can easily hire someone to print on T-shirts and leave only administrative functions to yourself, but it’s still better to know the nuances of the business you want to run.
Naturally, when launching a new startup, you need a plan that spells out all the stages of opening.
The main stages are:
And your business plan must contain specific calculations, according to the prices for rent, salaries, etc. in your region.
Only then will you be able to understand whether T-shirt printing will be a profitable business.
You can find a suitable place to open your business and purchase equipment in a couple of months.
After this, all that remains is to find suitable specialists and you can open a company.
In total, you can launch a startup in 3–4 months.
| Stage | Jan | Feb | Mar | Apr |
|---|---|---|---|---|
| Registration | ||||
| Renting premises | ||||
| Purchase of equipment | ||||
| Hiring specialists | ||||
| Advertising | ||||
| Opening |
The form of taxation in this case is UTII.
When submitting documents for registration, immediately look for a suitable premises, because you need to obtain permission from the SES and the Fire Service for its operation if you are going to rent a separate premises.
T-shirt printing as a business does not involve a complicated registration procedure, so you can easily handle it yourself without involving a lawyer.
One of the main advantages of this business is that to open it you do not need to rent a large premises, because you can work on 8–15 square meters.
If you are going to make other souvenir products, you will need to find a larger office, because you need space for special equipment.
It is better to open your company in an area with high traffic.
The ideal option is to rent a corner in a large department store or a popular shopping center in the city.
In this case you won't have to:
Experienced entrepreneurs and newcomers who have decided to engage in the production of souvenirs are advised to choose the second option.
I also advise you not to limit your business to just printing on T-shirts, but to put funny designs on mugs, magnets, plates, etc.
The minimum set of equipment to open a T-shirt printing business will be as follows:
| Expense item | Qty | Cost (in rub.) | Total amount (in rub.) |
|---|---|---|---|
| Total: | 270,000 rub. | ||
Computer  | 2 | 40 000 | 80 000 |
Scanner  | 1 | 20 000 | 20 000 |
| Color quality printer | 1 | 30 000 | 30 000 |
Heat press  | 1 | 20 000 | 20 000 |
Electric grill  | 1 | 20 000 | 20 000 |
Cutting plotter  | 1 | 20 000 | 20 000 |
| Digital camera | 1 | 50 000 | 50 000 |
Telephone set  | 1 | 5 000 | 5 000 |
| Other | 1 | 25 000 | 25 000 |
As for furniture, you should purchase:
| Expense item | Qty | Cost (in rub.) | Total amount (in rub.) |
|---|---|---|---|
| Total: | 150,000 rub. | ||
| Tables | 2 | 20 000 | 40 000 |
| Chairs | 5 | 10 000 | 50 000 |
| Cabinet or rack | 1 | 15 000 | 15 000 |
Showcase for placing samples and selling already finished products | 1 | 20 000 | 20 000 |
| Other | 25 000 | 25 000 |
As you can see, you will need about 400,000 rubles just to purchase equipment and furniture.
You can save money by purchasing print equipment that has already been used.
You also need to maintain your equipment, refill cartridges, clean computers, etc.
Clients often offer to bring their own T-shirt or cup so you can add a design to it.
Do not agree to such conditions, because without knowing the quality of the material from which the item is made, you cannot guarantee a good result.
Purchase consumables yourself and tell clients that you will only print on your own samples.
The first purchase of supplies for a business such as T-shirt printing should be as follows:
| Expense item | Qty | Cost (in rub.) | Total amount (in rub.) |
|---|---|---|---|
| Total: | 155,000 rub. | ||
| T-shirts | 500 | 100 | 50 000 |
| Cups | 500 | 50 | 25 000 |
| Thermal film | 50 sq. m. | 60 | 30 000 |
| Magnetic tape | 1 roll | 20 000 | 20 000 |
| Paper | 1 000 | 10 | 10 000 |
| Other | 20 000 | 20 000 |
You should also enter into an agreement with the visiting cleaner.
It is advisable to allocate 80–90,000 rubles for salaries to staff in the provinces; naturally, in megacities or the capital, the salary scale will be different.
This type of entrepreneurial activity refers to startups for which it is not necessary to have a large start-up capital. 600–700,000 rub. will be enough to start working.
Of course, in Moscow or in large cities, capital investments will be twice as large, because here the cost of rent is higher, and salaries are higher.
Still, T-shirt printing as a business is suitable for entrepreneurs with small start-up capital.
Table of expenses for starting a startup:
You can reduce the amount of capital investment in this business if you find cheaper premises to rent and purchase used furniture and equipment.
You may also be interested in the following video about
how to open a custom souvenir printing business:
The selling price of finished products is the cost multiplied by 2–2.5. That is, you can sell one T-shirt for 500–625 rubles, a cup for 300–375 rubles, a magnet for 60–75 rubles.
Your monthly income directly depends on how many souvenirs you can sell.
After six months of active work, it is quite possible to achieve the following indicators:
110–130,000 rubles of this amount will go to staff salaries, taxes, consumables and other mandatory expenses, but you will have at least 50,000 rubles as a monthly profit, which will allow you to fully return the capital investments spent on the business for a year and a half.
Business printing on T-shirts considered one of the most cost-effective.
If you constantly look for new customers and expand the range of manufactured products, you can make great money every month.
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I have always been interested in how to organize a mug printing business. I studied this issue, and it turned out that anyone can implement this business idea and master the technology of printing on mugs easily and without high costs. The most interesting thing is that you can print photo pictures on mugs at home, and all the equipment designed for these purposes can easily fit on your home desk. Would you like to realize business idea: printing on mugs? Then read on...
In order to organize your business of printing on mugs at home, you need to purchase a minimum of equipment:
Now let's talk about equipment for printing on mugs and consumables more details.
Let's start with the fact that the process of printing on a mug is called sublimation, and the printer for printing an image on a mug is called mug heat press.
In order to apply an image to a mug, you will need special sublimation mugs, which can be purchased at a price of 35 rubles per piece.
The image that you want to transfer to the mug is first printed on special paper on a printer using CISS. This image is then transferred from the paper to the mug itself.
You will also need a computer or laptop to work with images and a printer.
It turns out that in order to organize home business: printing on mugs, you will only need to spend about 20,000-30,000 rubles on equipment.
In order to make it clear what the technology of printing a photo image onto a mug is, I decided not to describe the whole process, but to show it on video:
As you can see, there is nothing complicated about transferring an image from photo paper to a mug. But before that, you need to create the image itself and print it on special paper. If you are familiar with graphic editors and can process images in them, then learning the technology of printing on mugs at home will not be difficult for you. If you do not have the necessary knowledge, then you will either have to master Photoshop or search the Internet for ready-made images for sublimation printing on mugs.
Let's calculate how much it will cost us to make one mug:
A mug for sublimation can be purchased at a price of 35 rubles per piece. This mug needs to be printed, the cost of this process will be calculated below:
At the beginning of the process, the image is applied to an A4 sheet of special sublimation paper. The cost of ink consumption is approximately 4-5 rubles per sheet, and the cost of a sheet of sublimation paper is about 4 rubles. It turns out that the cost of printing one sheet will cost us about 8-9 rubles.
On one sheet you can place 3 templates per mug at once, which means 9 rubles need to be divided by three. The cost of printing a template for one mug will be approximately 3 rubles.
Now let's sum up all the expenses:
35 + 3 = 38 rubles, the cost of making one mug! I suggest rounding up to 40 rubles.
However, the cost of a photo mug can vary greatly. For example, look how much a photo mug costs on one of the Moscow sites. So, when setting the price for a finished product, proceed from average price in your region or city.
Sell 10 mugs per day and get about 2,000 rubles in net profit. Multiply by 20 working days, and we get monthly income of 40,000 rubles.
It turns out that having mastered the process of printing on mugs at home, you can earn quite a decent amount of money. And it will be a truly home business.
