Name the company correctly- means taking the first step towards success. Managers set different goals for this. Some people want to promote a brand, others want to perpetuate their name or create a name from the names of their partners.
Some people completely avoid the meaning of the new name. What really matters is how the company shows itself later. Her activities will glorify any name. But there are still some guidelines in his choice.
Future employees can help. This will force them to delve deeper and think about the concept of the enterprise and unite the team with a common idea.
This kind of brainstorming will give many options from which you can choose the best by voting. For example, when choosing a name for a construction organization, it is necessary to emphasize the high level of service and reliability in cooperation.
Therefore, from the options - Domostroy, Capital Developer, Eternal Fortress, VashDomStroy, StroyDomServis, MigDomStroy, the name StroyNadezhServis is suitable. It reflects the company's main goals for working with clients.
This is a reliable home construction service. “ZhilStroy” is a suitable name for a house construction company, “Masterok” is a company selling construction tools.
This option occurs. But then the owner should just make his name famous like Ford, Porsche and the like. If you are confident that you can turn the desired name into a brand, go ahead and name the company with your name or one you personally chose.
When registering a company need to know for sure, what will you name your brainchild. For people who will use the company’s services, it is important to understand by the name the nature of the activity and services provided. The name should be easy to read and harmonious.
If, for example, there are already 4 companies in the city with the same name, then it is better to name the fifth company differently. Such companies differ only in their registration number.
But people will not understand the registration number of your organization and can easily confuse it with competitors and go to them.
Another aspect against identical names. If the namesake company commits fines in front of clients and gets a bad reputation, then the shadow may fall on you. Therefore, when registering in the state register, choose a meaningful, meaningful and original name for the new company.
When registering they legitimize both the full name of the organization and an abbreviated version. The first is used for paperwork, and the second option is used for business correspondence, internal use. The law requires that the full name must be in Russian.
But the shortened version may include foreign words. After all, many companies work on international market. All names must be officially registered, otherwise they will not be valid in the documents. The use of abbreviations shortens and makes the name more informative.
The words Russia and Moscow are prohibited from being used. To use them, you need permission from the Government and payment of a state fee.
When coming to government agencies to register a company, you need to have several options in stock to avoid repetitions of existing ones.
Choosing an organization name is, of course, important aspect . Preference is given to the most incredible names. But there are regulations that regulate this. When choosing the name of a new organization, familiarize yourself with the main provisions of the Civil Code of the Russian Federation.
There are special rules for naming an LLC:
Each construction company has its own profile activities in a wide range construction work. Some are engaged in construction, others are in the repair of buildings and objects. If possible, the profile should be “viewable” in the title.
This will make it easier for a client to choose your company. ZhilStroy, RegionStroy, UniversalStroy, StroyMaster, StroyGarant - these names show what the company does and how it does it - with a guarantee, universally.
The leaders are so reverent concern the future of their business that they resort to the services of astrologers and Feng Shui specialists to help them choose the right “magical” name for the enterprise.
They trust the development of a special logo that attracts good luck in business. Color is of particular importance, the shades of which are used to decorate all advertising projects and even the company’s office premises.
Naming is the area of expertise in choosing a brand name. Many years of development and research have made it possible to identify a number of fundamental points in choosing a company name. Reflection of activities in names like “Windows-Grad” - production of windows in a broad aspect.
Abbreviated, capacious and sonorous names are well remembered and interest the client. For example, a company that installs ceilings and doors is PiD. The territorial affiliation of the organization may also be in the name - “Saratov Windows”.
In fact, all techniques and phrases prohibited in naming are reflected in the relevant articles of the Civil Code. This:
Failure to comply with these standards may threaten the owner of the company with claims and litigation, as a result of which he may lose his well-known and well-known brand.
If you work with ordinary people, the name should not scare them away. It should be simple, concise and understandable. In this case, you should not resort to foreign words.
If you are working with major partners, go out to foreign market, then the name should reflect the scale of your activities and the seriousness of your intentions.
In this case, it would be quite appropriate to name the company so that foreign partners would be interested in it. Foreign words in the title will be understandable and close to them.
It is inappropriate to name a company only by its abbreviation. It won't tell the general user anything.
For example, a modern housing construction company registered as SGS. The client will not delve into deciphering the letters; he will find a company with a clear name.
To fill the name with meaningful meaning, use your imagination. Come up with original names with puns. For example, if a company builds housing or industrial facilities using accelerated technologies, call it ByStroy, ShuStroy, StroyMig.
Involve as many people as possible in this important decision. You can announce a competition for the best company name. Set a cash prize. Encourage your employees to be creative about the very idea of the company.
The question of what to name an LLC is a very serious one. To put it simply, how the ship is named determines how it will sail.
More specifically, the LLC name refers to a marketing tool, and there are known cases of changes financial condition organization after changing its name.
Besides, business card the company – its name should evoke positive associations and impressions among consumers and others. Especially if customers are not yet familiar with the company.
Gone are the days when all stores had the same signs; in times of competition, choosing a company name requires a special approach.
How to choose the name of a firm or company based on the laws of the Russian Federation?
The Civil Code, Article 1473, Part 4 confirms that legal entity an individual name must be chosen, reflected in the main documents of the commercial organization. It must be registered in the Unified State Register of Legal Entities.
There are also certain rules that explain how to choose an organization name. Violation of the conditions for selecting a name may result in refusal of registration in the register.
Rules for forming the name of a legal entity:
The LLC sign should be memorable and loud. It is desirable that it be related to the organization's profile.
Please note: invented phrases should be based on Federal law № 14 Civil Code, adopted on February 8, 1998, describing the requirements for limited liability companies.
How to come up with an interesting, memorable name? Even clients will be happy with a simple and pleasant name for the organization; it will serve as an advertising tool.
How to choose the right brand name?
An easy to pronounce sign that evokes positive emotions can:
Names that bring good luck should not have a time frame; they are aimed at the future prosperity of the organization. For example, “Sport – 2001” will not be relevant in 2018.
Worth noting: Don't look for a list of available titles. If the name matches the one already listed in the Unified Register, your organization will have a different registration number. Therefore, call your company whatever you want, but within reasonable limits.
The main condition that must be observed when choosing a designation for an organization is the inadmissibility of designations that violate the principles of morality, public interests and humanity.
Prohibited use:
Please note: If you want to add the particle “Ros” or “Mos” to the name, you must obtain permission from the Interdepartmental Commission, where you will need to pay a state fee of up to 50 thousand rubles.
Permission to use the words “Russia” or “Ros” is obtained if:
The use of the word “Moscow” is justified by Decree of the Government of the capital No. 147, issued on March 27, 2015. It discusses the order in which the state symbols of the capital can be used.
Violation of certain rules for compiling a name threatens legal claims and lawsuits, which may result in bans on this name and financial losses.
Creative LLC names can be obtained from naming agencies, which can be contacted online. The options they offer can be very different, the main thing is that they are happy.
And specialists select them in any way they like, sometimes simply alphabetically. For example, listing beautiful words starting with the letter “A”.
However, their services will not be free.
Brand names for construction companies can be justified by the reliability, trust and competitive ability of the organization.
Options for names of construction companies:
Here you need to be very careful. Clients are unlikely to believe that the builders of Mig Dom Stroya can build, for example, a medical center with high quality and on time.
Objects of trade need to be decorated with memorable and accurate signs, rich, reflecting the type of activity of trading companies:
Brands transport companies must stand out among competitors.
Their names can be:
Examples of names of companies engaged in cargo transportation are “Avtotrans”, “Transservice”.
For taxis they often use “Mustang”, “Fast and Furious”.
The prefix “Auto” is widely used, for example, “Favorite Auto”.
The names of furniture enterprises can be justified:
Such organizations have weighty and unshakable names: “Partner”, “Advisor”, “Themis”. Such brands create the impression that the company’s employees are highly qualified and capable of resolving any legal issue. The best of them achieve high goals.
Brands in tourism depend on the specialization of the company.
For a beach holiday, the following are suitable: “Sea Breeze” and “Sunny Beach”.
If there are excursion trips - “Oasis”, “Columbus”, “Traveler”. The prefixes “Cruise”, “Travel”, “Line” and “Tour” are common.
Neutral names are given to companies with diversified businesses, those that do not cling to any profile. For example, a historical name or the name of a mythical hero.
If you do not consider yourself a generator of ideas, and cannot come up with an original and successful name for your company, then re-read the article and the answer will come by itself. Good luck!
Watch the video where they are given practical advice What is the best name for an LLC:
I decided to talk about online name generators. Any aspiring entrepreneur understands that his name own company, brand or store can greatly influence its future work. Often, due to inexperience, businessmen choose verbose names that are completely inconsistent in meaning with the direction of the business. Some are even hard to read and hard to remember. So it begins. Result advertising campaign did not live up to expectations, then consumers chose a more successful competitor.
Ideally, the name of the business/company should immediately catch the eye of a potential client or business partner, clearly stating what the business is, what you produce, and so on. It’s not at all easy to come up with such a name (unless, of course, you are struck by a brilliant idea), so now there are a huge number of companies and agencies involved in the development of advertising slogans and names, for which they charge quite large sums.
But there is a solution that is much cheaper, or rather, completely free. If you don’t know how to come up with the name of a company, brand, store, etc., use an online name generator. These sites operate on a very simple principle: the user sets some of his own parameters and, based on them, the algorithm produces a variety of results. As in any generation, there may be 80% of openly delusional options, but sensible thoughts can still be identified.
Honestly, if you don’t know how to come up with a business or company name, I wouldn’t advise you to use a business name generator. After all, the name of a brand or store is not just a set of letters - it is the beginning of the path to success, it is your face, and it is what the people with whom you will work will see first. Is it worth allowing some soulless and not very smart machines to make such an important choice for you? Don't think. It's better to sit and think.
Have you ever used similar services?
P.S. I propose in this topic to share the most original and funniest names obtained using online generators.
The Brandogenerator.ru generator is complete bullshit. I chose the “Super-prefix” generation algorithm and it gave me the golden options: shit-parrot, kilo-buried, under-finished. Now we need to think about how to put this together into a mosaic and create a name for the company.
It seems to me that such services cannot provide adequate results, and will not be able to for a long time. Password generators are one thing, but name generators are something else entirely. Here you need to go to special exchanges, or just look for people; they usually run a competition with a large prize fund.
svx, Well, why, when creating a name for a company, you need brainstorming, you need ideas, some combinations of letters. Of course, no one will steal the name to you on a silver platter. But online brand name generators can be used just for brainstorming. They give you a bunch of different options, and you have to think of it yourself and come up with a cool brand name.
:blink: Wow, I didn’t even know this existed. Actually this is brilliant! I always suspected that computers would soon become smarter than people: D. But seriously, even though there are funny, sometimes absurd options, it can still give you a brilliant idea!
I personally wouldn't trust these online name generators either. Especially when you see reviews about them such as: I took 5 million dollars from an investor and don’t know what to call my project. To me, this is complete nonsense. You need to put your soul into the name and I don’t think to do this you need to resort to the services of a generator.
NikitaJi, maybe with the generator options you can come up with something and think it through, but I personally, when I tried to produce something using generators, I was horrified by the options... I think that in 95% of cases they definitely won’t be able to help much.
I agree - but this generator cannot be dismissed so easily. There may be some useful ideas there too. This may be suggestive. I had to develop logos and come up with custom names. I used a different technique - I studied color science and the psychology of the influence of color and words together. And also the dynamics of this process.
tat, and yet online generators are still incapable of purposefully processing names, and their success in helping people is rather random, although some parameters can be specified.
svx, which means it is random in nature if a person specifically used an online generator and came up with a brand for himself. Even if he helped in one case out of a hundred, he still helped. They already said here that he will not provide a ready-made name of the company or firm on a platter, but he will be able to give general direction combinations of letters and sounds. I used it once, it’s hard to say whether it helped or not, since I was working in other areas at the same time.
What to look for? Google has already found everything. There is an e-generator where thousands of people come up with names for free. And the winner will receive not just a big prize, but several thousand rubles. Well, there are also additional costs - payment to the system, payment by the moderator, who selects the options.
extatic, well, you are right, as a rule, on such exchanges, performers themselves submit applications to the competition, and quite a lot. However, I also saw similar requests in communities on social media. networks, which means that some customers prefer to either bypass the exchange or directly look for the contractor(s).
And I read the story of some large company, so they chose the name for their brand precisely based on the results of the work of such online generators. I don’t remember now what kind of company this was; even then I couldn’t understand what they were talking about. But the fact is that such programs help people come up with interesting and memorable names, which then become cool brands.
They become brands not because of their name, but because of the product that becomes a brand. And a good name only gives it some appeal. And it happens that a beautiful name hides complete bullshit. People are first fooled, and then they spit.
A name is a promise... it is the first thing a consumer learns about a company or its product...
Henry Charmesson
The name for an organization can be compared to the name of a person. It becomes fateful, reveals personal traits and makes you stand out from the crowd. Any company also has its own character and characteristics.
A successful name reflects the value of the company and its products in the minds of customers. Few people know that the island in the Caribbean known as Paradise did not attract tourists while it was called Pig. "Gooseberry" from China became popular in the United States after becoming "kiwi."
Examples of successful brand names will help you evaluate modern meaning naming.
Naming is not just a play on words, but a significant element of marketing. Professional selection of names for organizations, products, brands is becoming increasingly relevant.
High-quality naming is the foundation of a competitive brand and effective promotion on the market. The main goal it is the positioning of the company, product, service.
Naming is used to solve a variety of problems, including:
Sour cream “House in the Village” or restaurant “Demyanova Ukha”... A successful name can inspire and become a good basis for promoting a brand.
| Without marketing research creating a brand is impossible. Who is the target audience? Which group do potential consumers belong to? What is the market niche and strategy of the company. For example, the name of the travel agency “Exotic Wedding” indicates a narrow specialization. |
| What criteria must a company meet? Examples should reflect the company's strategy and fit into the market situation. |
| Brainstorming, group discussion or employee survey. Ideas can be generated in any form, but at this stage it is important to refrain from criticism. |
| Evaluating options and how they measure up to original standards. Semantic and phonetic analysis of names. Lexical and psycholinguistic testing. |
| Clients or potential consumers are involved in “field testing”, who finally decide what to name the company. Examples are included in the survey. Testing is most often carried out by research companies. |
A mandatory element of naming is the legal verification of the developed name necessary for registration. In many cases, it is necessary to pay attention to the meaning of a name in foreign languages.
Thus, all the extensive work to create a new name is two steps. Firstly, you need to formulate a message for the consumer, and secondly, translate the message into commercial form.
Name for construction company should focus on the target audience and reflect the scope of the company’s activities. “Bystrostroy” is a good choice as the name of a company specializing in the construction of houses in a short time.
The agency "Apartments de Luxe" will attract a category of clients with a certain income, and "New House" is a more democratic name.
What to name the company? Examples of names, such as “Stroygarant”, “Stroytekh”, are understandable to the population and inspire trust. “Stroygefest”, “Neostroy” or “StroyCity” are intriguing. An abbreviation will not work, as it may scare off a potential customer.
For organizations working with individuals, the simple version “Bogatyr”, “StroyNaVek” is appropriate. When collaborating with foreign partners, it is important to carefully consider how to name the construction company. Examples should reflect professionalism. Preferably a memorable name English. For example, “Leader Builder” or “Prof building”.
Industry standards greatly influence conservative legal business. The choice of options for a company name is quite limited. What to name a law firm?
Examples show that names with Latin terminology or harmonious surnames of partners, combinations with general concepts(“consulting”, “legal league”, “bureau”, “group”). New words are also used, but the client does not always associate them with legal activities.
Good options include Zetra or Asters. This is an example of how short and consonant names win over names that are understandable to the population, such as “Legal Aid.”
Names that convey monumentality, confidence and positivity are popular. “YurMagistry”, “Arman”, “Legal Center” or “Legal Company”.
A marketing name positions and promotes a product. What is the name of the trading company? Examples should be memorable and beautiful. Harmonious perception of a name by ear plays a big role. What is sold is what evokes pleasant associations.
For trading houses and chains, names with superlatives are often used (Mega, Extra, Maxi, Super). The method of misspelled words is interesting. “GastroGnome” instead of “Gastronom”, “StakeHolders” instead of “Steakholders”.
Plays on words are popular, for example, the fishing store “Cool Place”, the store “Terry Paradise”, where they sell robes and towels.
In any case, you should avoid faceless names like “World of Taste” or “Wonderful Product”.
The furniture market is one of the most saturated. In order to stand out among competitors, you need an original, but understandable, selling name.
What is the name of a furniture company? Examples such as “Servant`S”, “Divan Divanych” or “Mr.Mebel” will play the role of advertising and save money on promotion.
Many manufacturers are striving to master a certain market niche. For small and medium-sized companies, it is useful to focus on the direction of activity and specialization. “Furniture workshop/studio...”, “Sofa formula”, “Your kitchens”.
The production of luxury furniture, taking into account the interests of wealthy clients, will require a name that emphasizes the status: “GrantMebel”, “Furniture House”, “InteriorLux”.
There are also funny names: “Soft Place” (sells sofas and armchairs), the company “Sidown” or under the name “Mebelov”.
In fact, 90% of all brand names were invented on the spur of the moment by directors or managers of organizations. Only 10% of market names are classified as professional namers. It is noteworthy that these 10% own 90% of the market!
The company name is an integral image element of any business. Many entrepreneurs, when registering a company, do not pay due attention to this issue: they have more important things to do, and coming up with a name is not a problem. As a result, almost every city has its own “Aphrodites” and “Window Worlds”, and sometimes several companies with overlapping “original” names. Meanwhile, the name is a face, part of the brand, which should be associated by customers with a specific manufacturer, service, or store. It is advisable, even at the stage of developing a business idea, to think about what to name the company so that it is successful.
Uniqueness is an important, but not the only criterion for a company name. Marketers have developed a whole set of rules for naming - the process of creating names for companies and their products:
Before you start pouring out ideas on how to name an LLC, don’t forget that in addition to the “creative” component in the name commercial organizations There are legal nuances.
Apart from the indicated “forbidden” techniques, the rest of the imagination in creating names is not limited to anything. In naming, there are many ways to create unique names, the most common of which are:
It is important for an entrepreneur not so much to find a “beautiful” name as to figure out what to name the company so that it generates income. A well-chosen name is complete marketing tool: it helps positioning and recognition of the company in the market, promoting the products and services offered.
In order for the name to be not just a “sign”, but to become a brand that works for you, you need to do a lot of work, which in marketing is called naming. The process of creating a trademark or company motto begins long before the actual search for suitable words.
Naming includes several stages:
Serious business is sensitive to its image, and large companies give away the development corporate identity into the hands of professional naming agencies. The service is not cheap: ordinary entrepreneurs who do not have “space” budgets cannot afford it. Most people have to cope on their own. But it turns out that coming up with an original, “catchy” name for a company on your own is not so easy. There is a problem: where to get ideas for inspiration? Where can you “spot” interesting thoughts?
An excellent solution is to brainstorm and choose the most successful option from the mass of creative ideas. And if professional copywriters act as idea generators, don’t even doubt that the result will satisfy you 100%. Can't think of a suitable name for your company? Don’t know what to name your online store, choose a domain for your website, or write a slogan? You can order naming online on the TurboText copywriting exchange! For a nominal fee you will receive hundreds of original titles, “tailored” to your requirements. All you have to do is decide on the winner and get a unique brand at your disposal.
So, to order naming on TT, you first need to register on the site. Then you select the “Naming” tab and click “Create Order”.
Now you need to choose what exactly you need - a domain name, title or slogan.
Don't forget to check the boxes wherever necessary.
Ready! Now all that remains is to consider the proposed options to choose the best one.
