How to open an energy company. Private business in thermal energy: opportunities and risks

High level of complexity of project implementation

As noted above, experts unanimously consider thermal energy a highly attractive industry for investment. However, they note that transactions in this area are the most complexly structured and require high professionalism in their implementation. In this situation, a successful investor company cannot limit itself only to financing the transaction, but carries out its implementation at every stage and actually provides a turnkey project. According to experts, there are very few such companies on the market, which is caused by a lack of experience and high risks associated with the complex structure of the transaction.

Strategy of private companies: global or local?

Assessing the activities of private businesses in the thermal energy sector, experts drew attention to the problem of the strategy of private investors entering the public energy sector. Using the example of a number of large business projects in the housing and communal services sector (in particular, the “Russian Utilities Systems” project), the “generalist” approach received a critical assessment, when a large investor, entering the industry, seeks to cover all types of housing and communal services and products (electricity, and heat supply, water supply and sanitation, gas supply, etc.) with the maximum possible coverage of territories. Certain failures encountered by the RKS project do not support this approach. It is much more effective, according to this point of view, to use a “point-based” approach. This will allow you to concentrate resources, more accurately calculate risks, identify problem areas, and conduct the necessary audits.

· Immediately announce a huge program, we are everywhere, here and there. This is politics. This is illiteracy. This means nothing. But the one who will take one sector in one city or region and try to analyze this matter, consider the risks, including technological, financial, market.

At the same time, experts pay attention to examples of successful business projects, when an integrated approach to the energy and utilities business, covering different areas - electricity, heat, gas, water - brings an effect. This is evidenced, in particular, by the experience of the company “Integrated Energy Systems” (IES-Holding), which develops business in the energy and housing and communal services sectors, implementing projects in almost all of these segments. According to most experts, there is no contradiction in the presence of two opposing approaches to the implementation of business projects in the industry and two opposing examples. In the opinion of the study participants, this reveals the most important factor in the implementation of a project in the industry, on which its success or failure subsequently depends - a high-quality pre-project audit, a comprehensive assessment of the risks, required costs, investments, resources and capabilities of the company.

A business that is directly related to energy is in our time very prestigious, but very complex and risky, requiring responsibility and attentiveness from the entrepreneur and his employees. To be specific, the energy business is a business that is associated with the fuel and energy complex. You should choose a business in this area based on economic assessments and subjective preferences, primarily on their financial capabilities, knowledge and skills, experience, and the like. Let's now look at some business ideas in the energy sector; it is quite possible that it is from these business ideas that you will find the one that you want to turn into reality.

Solar Powered Business

Surely many of you know that the Sun is an inexhaustible source of energy, and not a single power plant in the world can compare with it. And only a stupid person would not take advantage of such natural wealth for his own income.

And if you are not a stupid person, then the solar battery business is just for you. Let's look at it now.

Solar panels are quite economical and can heat a couple of hundred liters of water in a very short time. And, as you know, hot water is used everywhere, and most importantly, in heating various rooms. For example, in order to heat a small apartment you need approximately 200 liters of hot water per day. And this is exactly where solar panels can help. In other words, wherever hot water is needed, solar panels will help. And this, in turn, suggests that this business is in great demand.

Solar cells are made from polymers. They are heated by the sun and are small in size. The sunny side is protected by cellular polycarbonate. The entire battery has an aluminum frame. Nowadays, there are winter and summer batteries. The only difference between them is that summer batteries are simpler and they have natural circulation. And for winter batteries to work, you need a special pump, a timer and a tank filled with antifreeze. Solar panels are not difficult to secure into blocks during construction and subsequently they will be used both in summer and winter.

Solar panels convert sunlight into electrical current. These batteries are just a great business idea. However, unfortunately, solar energy has not yet been developed in the Russian Federation, since there is no support in this area. This means that there is practically no competition in this business, which means that you can make good money.

In order to make a solar battery you need to go through several stages. First you need to prepare the flint plate, then clean it and rinse it after cutting. Then you need to create a topology on the surface of the plate and apply phosphorus, with
subsequent removal of excess. The next layer is a reflection layer followed by drying. Well, the last stage is the contacts on the plate, its alignment, and finally checking the battery and testing.

As for the costs of creating a solar battery, they average 15,000 rubles, and the monthly profit is about 50,000 rubles. As you can see, all expenses will pay off in the first month of work.

First of all, I would like to note that this business is very profitable and successful. Similar bracelets appeared in our lives quite recently, but are already very popular in American, European and Asian countries. They are worn by famous football players, such as David Beckham and Cristian Ronaldo, and famous actors, such as Robert De Niro. IN Russian Federation these bracelets are also popular.

Why are bracelets so popular? Because, thanks to the negative ions contained in them, they help improve sleep and appetite, speed up recovery, and reduce fatigue.

How to implement such a business idea in the energy sector? To open such a business, you first need to open your own online store, through which the sale of bracelets will take place.

There are several management options of this business: buy ready-made bracelets and sell them for more high price, and you can also start making such bracelets yourself. But I would like to immediately note that the second option is not suitable for everyone, since it requires very large investments. The first option is not so expensive and pays for itself in the first month if all purchased bracelets are sold. For example, you bought 100 bracelets for 150 rubles, and sold them for 1,500 rubles. Total revenue from one bracelet is 1,350 rubles. And accordingly, from 100 bracelets your revenue will be 135,000. Not bad, considering the fact that you don’t have to do practically anything other than run an advertisement and deliver the goods to the customer.

Business idea energy audit

Every year energy prices only increase. And apparently, it will not be lower, but only even higher. That is why the business of energy audits of premises will be in great demand. Energy audit is a flexible concept, but in this article we will consider an energy audit using a thermal imager, that is, an electronic device that converts infrared radiation into a regular image.

Where can you use energy erudite? For example, in construction. For example, after laying down the frame of a house, you need to caulk all the joints of the logs. This work is very expensive and also takes a lot of time. This can be done much cheaper and faster with a thermal imager, which will identify all problem areas and help caulk joints only in problem areas. And many more places.

A simple thermal imager costs about 110,000 rubles. For beginning businessmen, this is enough. The service of an energy specialist for a small premises costs approximately 11,000 rubles in Moscow. Your income will depend only on you, but one thing is for sure, that the business will pay off after carrying out 10 such energy studies in the premises. If you carry out such procedures for large rooms, the costs will pay off much sooner.

An energy company business plan is the basis for an organization that seeks to become a leader in the sales and service of its industry in emerging markets. A third of the world's population does not use electricity. Many of these people live in remote rural areas of the world's extremely poor countries.

Global development is nothing more than a multi-billion dollar foreign exchange industry, led by the World Bank. It finances the most major projects because it provides them with gigantic cash. Over the past ten years, the demand for electricity has been steadily increasing and, today, has risen by 40%. It should be noted that the amount of energy consumption prone to recovery turned out to be much greater than the amount of fossil fuels used.

According to experts, the demand for electricity is growing annually, with its maximum growth expected in developing countries ah peace.

All this makes you wonder how to start an energy business.

How to open an energy company?

To do this, a company wishing to open an energy enterprise must act as a supplier or contractor of energy equipment, which was developed specifically for developing countries. Such a company should become a monopolist in the electricity market. The task of such a company is to provide energy generated by solar panels, that is, affordable. In this case, clients will be able to pay for the installation of such equipment in monthly payments. And if you build a power plant: solar or wind, as well as a center for providing various services to the population, such as a water pump, computers, coffee makers, coffee grinders, refrigerators, then the success of the company is inevitable.

The business plan of an energy company may include: additional features. These include educational tasks. If the company not only provides alternative energy sources, but is able to train people and create the necessary motivation to open own business, then clients will be happy to cooperate with an organization of this kind. That is, to summarize, we can say that with the right emphasis, you can not only increase your level of well-being, but also raise the level of the entire region.

Find out how to get a permit in your state. In most cases, authorization will be required for most subsidies and incentives. It may take up to two years to obtain various permits. First of all, make sure you understand what you are getting into.

Create your business plan. A business plan should include not only options for obtaining financing, but also ways to find clients.

Include expenses, clients, contacts, and contracts in your business plan.

  • The costs are pretty self-explanatory. These include the money to start a business, how to get money from clients, and the time frame in which this should happen.
  • Clients – this is also quite obvious. Without customers, there is no business, and you need to decide which customers you will target and how you are going to attract them. There are several target markets for solar energy businesses. Are you going to work with consumers among the population or with commercial customers? Are you going to target the wealthy crowd or the middle class? You need to find answers to these questions because you can't just open a business and expect customers to come. You will need to target a specific market and target it.
  • Contacts relate to several different types of people. These include companies you'll turn to for help starting a business, including capital and training resources. There are many different sources of capital, including venture capitalists, banks, business angels, and friends and family.
  • Contracts. One of the most overlooked parts of any business plan is getting the contracts right. Negotiating contracts costs little, but failing to do so can cause your business to fail through no fault of your own. We're not saying that all of your contracts should be written before you start your solar business, but you do need to have a clear understanding of what contracts you'll need and how you're going to draft and implement them.
  • Start your own business. Several businesses related to solar energy:

    • Solar Power System Installation Business – Installation of an Entire Solar Power System
    • Solar Power System Sales Business – Selling systems to homeowners and businesses to earn a commission on each sale
    • Solar power system manufacturing business - manufacturing of panels and other related parts, including tripods, inverters and so on.
    • Solar power system spare parts business – sale of solar power systems and parts purchased from wholesalers and manufacturing companies
    • Solar Tax Credit Specialist - Helping businesses understand solar tax credits to ensure they receive the proper tax credits
    • Solar Energy Consultant – knows all aspects of the business and helps individuals and companies understand the business and how they can be helped in their transition to solar energy resources
    • Business by maintenance solar energy systems – offers annual technical inspection installed systems in order to troubleshoot problems and find other ways to reduce energy consumption.
    • Energy Consultant – Focuses on all types of alternative energy and other ways to conserve energy and sells his services to both homeowners and businesses
  • Installation. There are many types of solar power systems, but in this case we are talking about rooftop solar systems. This is the most popular type of system, and the most sought after by homeowners. Several other types of systems include floor systems; systems designed for mounting on a rod; thermal solar systems. They all work in the same way with the goal of replacing power consumption.

    Create a website. One of the must-haves for your marketing campaign is creating a website. No tech business is complete without a website, and contrary to popular belief, it doesn't cost thousands of dollars. One good advice is to go to Elance.com or Guru.com and place a web design order. You will receive many offers and can work with anyone you choose. It is best to have a layout for your website, this can be easily created in Microsoft Word. Look at other websites for solar energy businesses and use them as a guide.

    Use social media. This is a must for any solar energy business. By social media we mean Facebook, Twitter, MySpace, and many others. You can create your account for free and simply post updates about what you're doing and how your business is doing. You shouldn't spam potential clients, but it will be great if you give them a discount or even just publish photos of the system installation process.

    To date, the total volume of capital investments in energy development has exceeded 1 trillion. dollars, which indicates the huge interest of investors in the development of this industry. For example, in the list of development priorities such a worldwide famous company like Shell, alternative energy is in second place after the gas industry.

    If we talk about specific states, the leaders here are the following countries:

    • China;
    • Germany;
    • Austria;
    • Denmark and other Scandinavian countries.

    Nowadays in Europe, alternative sources account for approximately 8-10% of all energy produced. According to experts, by 2025 their market share may increase to 25%. To be fair, it is worth noting that the development of alternative energy is far from cheap, so only economically developed countries can afford to invest in this industry.

    In Russia

    Our country doesn’t have much to boast about yet. Today we have about two dozen solar power plants and about the same number of wind power plants. Most of them are located in Crimea. There are several geothermal stations operating in Kamchatka. There are several biogas stations, in particular in the Belgorod region and others. Several dozen more facilities for the production of energy from alternative sources are at the design and preparation stage for construction.

    Russian oil and gas companies today are more engaged in solving applied problems, for example, creating combined installations that are capable of producing electricity from several natural sources at once. As an example, we can cite the successfully implemented projects of RN-Krasnodarneftegaz and RN-Purneftegaz for the installation of wind generators with integrated solar panels in a number of regions of the country.

    However, there is no talk yet about solving any strategic problems on a nationwide scale. And here we are talking not only about the reluctance of business and the state to invest in the development of alternative energy, but also about a number of objective reasons, which will be discussed below.

    Solar power plants (SPP)

    One of promising directions development of alternative energy production. It would seem that there is nothing simpler - install a lot of solar panels and live without worrying. But it's not that simple. Despite the enormous potential of solar power plants, their construction is associated with a number of difficulties. Experts include:

    • quite high cost of construction (costs per 1 kW of power are several thousand dollars, which is much higher than that of the same thermal power plants);
    • low efficiency (the efficiency of solar panels is 16%, that is, for example, in Russia, 1 square meter of solar panels can produce about 160 W of electricity);
    • limited service life (over 20 years of service, the power produced by solar panels decreases by approximately 15%);
    • dependence on weather conditions and time of day;
    • difficulties associated with transportation and storage (batteries cost several times more than the solar cells themselves).

    It is clear that it is most profitable to place solar power plants in areas close to the equator, since there is only 1 sq. m. can be extracted many times more than in Europe or Russia. However, there are still no sufficiently effective and cheap ways to store and transport the electricity produced in this way. I would like to hope that in the not too distant future these problems will be resolved. Today, these technologies are actively being developed in countries such as Germany and China, which are considered leaders in the use of solar energy. Work is also underway to increase the efficiency of solar cells. There are already batteries whose efficiency exceeds 40%, but the cost of their production is still very high.

    Wind generators

    Wind is one of the oldest sources of energy. Humanity has been using it for many millennia. Windmills can serve as prototypes of wind generators, and the very first wind generator was developed in Denmark back in 1890. Today, Scandinavia is one of the world leaders in the field of converting wind energy into electricity. Countries such as Germany, Spain and others do not lag behind Denmark and Norway. By the way, the first wind generator in Russia (its power was 100 kW, and its blade span was 30 meters) also appeared relatively long ago - in 1933, but later the technology did not receive proper development. Today, on the territory of our country, “wind turbines” are installed in the Kaliningrad, Rostov, Murmansk regions, Chuvashia, Chukotka and other Russian regions, but their number in terms of the total electricity production in our country is negligible.

    The main disadvantages of converting wind into electricity are the relatively long payback period for investments and dependence on meteorological conditions. Therefore, today active developments are underway in the field of creating so-called BC stations - installations that can simultaneously or alternately (depending on the weather) generate electricity from wind and sunlight.

    In total, according to meteorologists, wind produces more than 1.5 trillion annually on our planet. kW of energy. The main thing is to learn how to use it competently and most effectively.

    Biofuel

    It has both its supporters and opponents. The first argue their position by the fact that the reserves of various biomass suitable for processing into gas and other types of fuel on the planet are enormous. The material can be waste from the wood processing industry and the agro-industrial complex. For example, in Russia, waste from the activities of agricultural enterprises amounts to 600 million tons per year. Here we are talking about:

    • chicken droppings;
    • cow and pig manure;
    • waste from slaughterhouses;
    • silo, etc.

    On average, 50-60 cubic meters of biogas can be obtained from one ton of waste.

    Opponents of the use of biofuel primarily say that it cannot be considered a fully environmental product, since traditional hydrocarbon carriers are involved in production.

    However, the high level of efficiency, which can reach 50-60%, and the huge reserves of biomass on the planet indicate that this type of production will actively develop in the future. Countries such as Spain, China and Japan are actively engaged in development in this area, where they are now actively working on technologies for extracting biogas and even aviation fuel from seaweed.

    Russia today has experience of interesting developments in the field of creating small biomass processing plants. They can be successfully used to provide energy resources the same agricultural enterprises.

    Can alternative energy generate income?

    Definitely yes. However, the implementation of large projects also requires quite serious capital investments, which will not pay off in a year or two. That is, long-term investments are needed, which only large domestic companies can afford.

    Small and medium-sized enterprises also have quite serious prospects, which can earn a good income by doing:

    • production of solar panels and or wind generators;
    • service installations;
    • installation of wind generators and other equipment.

    Solar cells and wind turbines are becoming more accessible to ordinary homeowners. If 5-7 years ago the cost of a 5 kW wind generator was about 500-700 thousand rubles, today they can be purchased at a price of 130 thousand. They can be used to equip country houses, small rural settlements, etc.

    According to the heads of companies that are already engaged in the production and sale of such installations, the difficulty lies in finding a stable sales market. It's all about the long-term payback of the equipment, which for the same wind generators ranges from 5 to 7 years. It is not so easy to find people willing to do so among the population in the central regions of the country, who have free access to traditional and currently cheaper mainline energy sources. However, in Russia there are many remote and hard-to-reach areas that still do not have electricity and gas supplies and can consume a significant amount of goods and services produced in the field of alternative energy.