It is gratifying to know that in the city of Chernyakhovsk the number of fans of photography is growing every year. It’s not surprising, because photography is a language in which you can communicate, a language that is understandable and accessible to everyone.
The City Library has long become a comfortable platform for organizing photo exhibitions that replace each other. Therefore, it is pleasant to discover new talented names of bright, creative, purposeful people for residents and guests of the city.
On February 11, a photo exhibition “We are staying for the winter” was held by the creative association of Kaliningrad photographers “Hot Shoes”. The association was founded in Kaliningrad in 1999. The creative credo of the members of the association: romanticism, gentle humor and an ironic attitude towards everything that happens. The name "Hot Shoes" seems somewhat unusual only at first glance. In fact, everything is simple and logical. In photographers' slang, this is the name for the platform on the camera for wireless flash connection. However, the name also has another meaning, which has become the main one - all photographers of the creative union lead an active lifestyle - they walk dozens of kilometers in search of objects and wear out more than one pair of shoes.
Photo exhibitions of the creative association were successfully held at the Friedland Gate museum and at the History and Art Museum. “Hot Shoes actively participate in regional and city Photomanias. In one of the interviews, they described themselves as follows: “We are cheerful, cheerful, ironic and self-ironic people different ages united by one passion - photography. For us, this means rest, work, and even a diagnosis.” Every time we open a new photo exhibition, we never cease to admire how great the magic of photography is, which can tell more than a thousand of the most beautiful and touching words. The photographs are full of kindness, love, compassion, courage, beauty - everything that makes life so beautiful. They make you think and feel, skillfully combining reality and fantasy.
The opening was attended not only by Kaliningrad photographers, whose photographs are presented at the exhibition, but also by people who were truly passionate about photography. Among them are teachers, musicians, retirees, students, a freelance photographer, the Racurs photo club, and schoolchildren.
The head of the photo club, Vlad Belyaev, introduced everyone present to the authors of the exhibition. “...There is no need to introduce one participant in this creative association, she is well known and loved in Chernyakhovsk - this is Yulia Gorbunova - a very bright, talented, beautiful person.” At the end of last year, Yulia’s photo project “2+4” was presented in Chernyakhovsk. Today Yulia lives in Kaliningrad and continues to be creative, becoming a member of such a talented team.
There is a famous joke: “If, when you look at someone else’s photograph, you wish you had taken it, that’s art.” Looking at the work of photographers, we can say with confidence that photography is a real art and there are no less subtleties in it than in music or painting.
PEN. New eternal.
OLYMPUS PEN E-P2, camera. Slogan of the new PEN series camera, which has not changed its appearance for 50 years, 2009
Your vision. Our future.
Your vision. Our future.
OLYMPUS, cameras, international slogan advertising campaign, 2007
Look at the world in a new way.
OLYMPUS, cameras, advertising campaign slogan in Russia, 2007
Cities pose for you.
OLYMPUS E-400, camera, 2007
You decide what to remember.
OLYMPUS E-500, camera, 2005
We were going to ask Bonington to take our camera to Everest, but he asked us first.
We were going to ask Bonington to take our cameras up Everest, but he asked us first.
OLYMPUS, cameras, approx. 2002
A climber on a snowy peak takes pictures with an Olympus camera
Recently, Sonya has been taking amazing photographs.
Only three days have passed, and Sonya has already become the most sought-after photographer in her family.
NIKON D3000, SLR camera, 2009
Mom Sonya with a camera and children stopped in a jump
Lately, Peter has been taking amazing photographs. Only a week has passed, and Peter has already become the most sought-after photographer among friends at parties.
NIKON D3000
A bright trace of your individuality.
NIKON Coolpix, cameras. Advertising slogan in Russia, 2009
You choose the moment. We take a picture.
NIKON Coolpix, automatic camera. Russia, 2008
You will love the speed.
NIKON Coolpix S700, fast compact camera, 2007
This is not just a camera. This is Nikon.
NIKON, cameras. Image slogan
Capture what's interesting.
Register your interest.
NIKON D3x, camera. International advertising slogan, 2009
D300 is a camera to discover the world. The D3 is the camera the world wants to know.
D300 – a camera to get to know the world. D3-a camera the world wants to know.
NIKON D300, NIKON D3, cameras. International advertising slogan, 2008
The basis of the image.
NIKON, cameras. Image slogan, 2007
Easy: get detailed close-ups at the zoo in Auto mode. It’s difficult to understand what exactly the seal wanted to tell me.
NIKON D40, camera
Depicts a seal with an open mouth
In the very heart of the image.
At the heart of the image.
NIKON, cameras. International image slogan
Don't miss the moment!
NIKON D50, a camera designed for photographing children. Advertising slogan in Russia, 2006
Look at the world wider!
SONY Cybershot, camera with automatic panorama, 2009
Smile with us!
SONY Cybershot T 300, a camera with a smile detection function when shooting. Campaign 2008
Captures a smile on the fly.
SONY Cybershot, a camera with smile detection. Russian slogan, 2007
Passion for photography.
PENTAX, cameras. Image slogan in Russia, 2008
We have reinvented the wheel.
PENTAX K200D, cameras. Advertising slogan in Russia, 2008
Look at the point.
PENTAX K200D, camera. Slogan of an advertising campaign in Russia, 2008
For your lovely moments.
For your precious moments.
PENTAX, cameras. International image slogan
Professional soap fighter.
PENTAX K10D, camera
A little contrast for inspiration.
PENTAX Optio A30, camera
Depicted in white dishes on a white tablecloth are white cream, white sugar, a white egg and - in a white cup - black coffee (top view)
Unites generations.
PENTAX, cameras. Image slogan
Give your loved ones feelings.
SINAR STUDIO, photo studio in St. Petersburg, 2007
The girl looks neutrally into the camera lens against the background of her portraits, where the whole gamut of feelings
We live in a limitless world. Now there is a camera capable of conveying this.
KODAK EasyShare P880, camera with wide angle lens, headline of an advertising campaign in Russia, 2005
You press a button, we do the rest.
You press the button, we do the rest.
KODAK, photo and video cameras, photo frames, home photo printers... A worldwide slogan since the era of film developing and photo printing salons, 1970s
You can, you can.
You can Canon.
CANON, cameras, company image slogan
Spectacular appearance. Developed intelligence.
SAMSUNG ST50, ultra-thin camera. Advertising motto in the Russian Federation, 2009
Men see pixels, but we see beauty!
SAMSUNG La Fleur, ladies' cameras. Advertising slogan in Russia, 2008
Imagine... your life in close-up.
SAMSUNG G800, a phone with a 5 megapixel camera. Advertising slogan in Russia, 2007
Don't think, just shoot!
Lomography motto
Communication with the customer is a verbal duel. Marketers, psychologists and copywriters convince us of this. To believe or trust is a personal choice. Today we are talking about something else.
Topics that you should not waste time on when communicating with a customer, and the hackneyed phrases that I have collected throughout the year are in front of you.
From now on, these are not four chapters of one topic, but four related topics:
Again you with these words...
Frankly, I do not believe that a single word or phrase guarantees the success of negotiations, but the reproaches of colleagues - “Everyone says, why am I worse?” - cannot be ignored.
Let's look at the main template phrases and evaluate the possible consequences of their use.
I ask the reader, because “result-oriented” is the first thing you notice on many of my colleagues’ websites. It is the phrase, and not the organization of the portfolio, that conveys its message to the viewer. It's a pity...
The phrase will not be useful in a conversation with the customer, since the impression made - the shock that these days someone is still capable of doing work for money - will quickly pass, the eye will fall again on the portfolio, and there... either yes, or - let's not be familiar.
Focus on results is not words, but the photographer’s interest in the project, which is visible to the customer.
I ask the reader, since “individual approach” is an advertising slogan that adorns many public pages on social networks, not only photographers. Plagiarism didn’t do any good, look around...
Some photographers understand the task and work in their own style, looking at the specifications, while others replicate their own portfolio: shading, framing, pose, etc.
In the first case - individuality, not words. In the second there is an approach, words without action.
Of course, the customer will not denounce the photographer, but how many orders can you lose because of words?
A person is known by his actions, and a photographer is no exception.
I ask the reader, because the desire to return the money is marketing, not the voice of reason, and this phrase in the lexicon is desperation, an attempt to somehow retain the client, and not to make him a customer.
Service, not craft is the client's first thought, and the second is “Why take the risk? I need photography, not wasting time and moving money from hand to hand.”
The promise to return the money when nothing has been done yet is a lack of an individual approach, focus on results and other things that I managed to say to the potential customer. The photographer needs attention - the only thing the client will remember and be right.
I ask the reader, because e-mail, social media and messengers left no chance for this phrase to attract the client’s attention.
Such calls are a guarantee of inexperience and first steps in the profession.
Want to check?
I ask the reader, since booking dates is a wedding niche, and there is always sadness: from March to October.
Artificial demand is a marketing tool, an attempt to attract attention, but a reservation is hopeless and a signal for the client - it’s time to bargain, to demand something for yourself.
Dirty tricks are an indicator of inexperience and lack of demand.
I ask the reader, since photography is not a means of first necessity. And if we evaluate the words:
as those who sell, it is necessary to remember the “shop on the couch”, where they always rush, promise and limit time, so that a person does not have time to think and say: “Why do I need this?”
This is a dirty trick and yes - it works, but in a niche where other words also work: free and freebie. Should you go there? Don't think.
Words without understanding are real problems.
I ask the reader, because personal offer- not an individual approach and there are nuances:
Lack of specificity is the only reason why a good approach has become just a phrase, and it is a cliché.
In deed, not in word.
And everything will be fine.
I ask the reader, since this information is only of interest to the tax authorities, and even then, on a well-known issue. For the photographer’s creativity...
I ask the reader, because beginners love the phrase. Experienced people do not pay attention to bragging, but silently, in practice, demonstrate their experience.
Experience is in the details, not in words.
Customers also know about this, be careful.
I ask the reader, since I add phrases to “magically”:
and I warn against using them, because they create the image of a “housewife” and not a photographer.
“Magic” and an abundance of flattery is the way to a niche of budget photography and wedding dances around the customer. It’s easy to get in, but for many people it’s impossible to return.
Don't look for magic in words, accumulate arguments.
Updated 05/31/2017
Peace to all, and favorable light on the sites of photographic battles.
Your,
Andrey Bondar.
We are constantly exposed to advertising on a variety of platforms and in different formats. Advertising meets us on computer and TV screens, on the road, and accompanies us on our trips to work and home. However the study showed which is only 3% advertisements has a lasting effect on us. And creative advertising falls into this golden 3%. We've scoured the web and rounded up the most creative print advertising campaigns to get inspired by.
These advertisements immediately resonate with the viewer and allow them to look at the world more broadly. Through creative advertising, marketers appeal to our intelligence and sense of humor as opposed to straightforward advertising designed simply to grab attention.
Why will this topic be of interest to stock photographers? Bring newness to your portfolio, add new interpretations, and you will have a chance to get new clients. Here are a few lessons we've learned from creative advertising over the years.
Although this is more of a beautiful illustration than a photograph, this advertising poster featuring St. Basil's Cathedral is a true masterpiece of creative advertising. It was created by the Saatchi & Saatchi agency for an advertising campaign for the A. V. Shchusev Museum of Architecture in Moscow. The campaign features photographs of famous landmarks that represent just a fraction of the vast world hidden beneath them. The advertising slogan of the campaign was the phrase: “Find out the whole story.”
The first lesson a stock photographer can learn here is to show pieces of the story in one shot. That is, you need to learn to show, not tell. This ad is truly powerful, thanks to the fact that it has both photography and concept.
Through small digital manipulations, a whole story can be told in one frame. One of our stock photographers, , uses the same tactics. Using his post-production skills, he tells an entire story in one frame.
And here is a touching advertisement for an animal device, depicting a family: mom, dad and baby. This is one of the best examples of multi-layered meanings and thoughtful composition. You can always count on our smaller friends if you need to reach a mass audience, and such a composition will definitely find a response in the viewer’s soul.
There is not a single unnecessary detail in this photograph - everything here is simple and effective. She is a great example of how you can create something out of literally nothing. All it took to create it were models, good lighting and a couple of post-processing touches.
I think everyone will agree that advertising is serious business, however, like stock photography. However, you can add a touch of humor to your photo shoots without falling into irony. Perhaps this is not the most highly artistic or stunning advertisement, but it attracts attention. And it’s justifiably attractive, because it makes us laugh.
Don't be afraid of weirdness - it will make your customers stop. And this is exactly the reaction that was aimed at advertising agency Duval Guillaume. The main message of this advertisement is: “Reality sucks,” and you, of course, see exactly how all its details boil down to this: the weather is not very good, the boat is so-so, and even the incident is very unpleasant. In short, it’s not at all the romantic scene we usually see on the silver screen.
For a stock photographer, humor can be... best weapon. Learn to use it, and your portfolio will sparkle with new colors. We encourage you to be creative and try to get more out of your photo shoots than usual. Have a free moment? Try approaching your subject with humor.
When it comes to execution, this Rolling Stone ad is a shining example. The campaign slogan: “We are made of rock,” and in one photo the creators of the ad were able to show the product, the spirit, and the worldview of the magazine. Note the simplicity of the photo itself - just one object that looks like a musical instrument.
Product photography is found quite often on stock photo sites. And basically this is simple pictures objects familiar to us. What if these objects were used to create a completely different story, such as this one? There is more than enough food for thought here, and all you need is to try yourself in a new genre.
Patterns quickly attract the eye. We are really attracted to them, and the reason for this lies in the way our brain works. Why is pattern destruction so effective? This is because our eyes quickly get used to the pattern, so when you break it, the wrong element stands out from the rest and becomes an eyesore (in a good way, of course).
This simple but very effective concept was used in an advertising campaign for the Volkswagen Group. Its slogan: “A faulty part affects the entire system.” Everything in this photo is incredibly simple: a line of people and among them one rebel, but it carries a hidden meaning.
Such photos can become real masterpieces of stock photography. Patterns in nature and everyday life are always in demand. Break up patterns the right way and your photos will turn heads.
A very minimalistic yet sophisticated look. The Plant for the Planet initiative took something as fragile and delicate as a leaf and showed it the sky of an industrial city. Combining a powerful message with a creative approach, this ad speaks louder than words to the viewer.
Many of you are experimenting with compositions made from leaves and other materials. It is these materials that can turn your work into a serious message. Well, to rethink and adapt works of art, all you need is a spark of creativity and time.
One of the most powerful advertising posters is from Amnesty International. They do not resort to any cunning tricks, don't use bright colors, they just show us frozen moments, like this one. The parallel between a quiet family evening in front of the TV and this illustration makes us think deeply. The concept of family is close to all of us, but some families are doomed to live in a completely different reality.
One of the tasks of a photographer is to reflect life as it is, but it is also important tohowyou decided to focus onWhatdirect your attention. In one of our We were discussing different ideas for photography, and a social awareness project was also on our list. Photographs that reflect reality, although sometimes raw, can be incredibly powerful.
The Clean Up Australia Day project was simply doomed to success because its creators approached the interpretation of an old, well-known idea with incredible resourcefulness. We all know that the concept of a sprout is one of the most common clichés in stock photography. A very simple idea brought them success. The imprint of the bottle on the ground has become that tiny addition, a message that carries enormous power - where the garbage lies, new life can grow.
As a photographer, you need to update and revive some old concepts by giving them new life. In one of our latest projects, “Art photographers vs. stock clichés" , we asked five photographers to give us their take on the sprout concept. When you have to rethink old concepts and images, new, truly fresh ideas and creative solutions often arise. So you should add this idea to your creative treasury.
What lesson can be learned from all these advertising posters? The most important thing for you as a photographer is to take your creativity to the next level. It's all about the approach to photography. Fill your portfolio with work that makes a statement, grabs the viewer's attention, and is remembered for a long time.
Whatever the best photographer you are, you definitely need good advertising. Of course, the ad draws attention to the portfolio, but the correct advertising text for a photographer, designer or artist also attracts traffic and significantly increases conversion.
(Article updated 03/24/2019)
Clientele is best attracted through contextual advertising. Another pretty good way is through social networks (VKontakte, Instagram, Facebook) and message boards. Don't discount creating a personal website. Even in the worst case scenario, if he does not bring clients, the very fact of his presence already speaks of the specialist’s serious attitude to the business. Word of mouth has also not been canceled, but it takes time to earn it.
The selling text of an advertisement for a photographer or a photo project must have a wound spring inside and radiate positivity. It faces several tasks at once: attract traffic, catch attention, offer services, show advantages, answer all questions of the target audience and call for a specific action.
USP. But the photographer should be highlighted separately in a good text (offer). It doesn’t matter whether you are a beginner amateur photographer or a renowned photo and video studio, you don't have to be the best. There are many peaks, and there are not enough hours in the day or strength in the legs to stand on them all. You need to stand out from competitors in a specific location and specific area of photography services. Promise and fulfill what they do not promise.
Before you sell your services as a photographer/videographer, decide on your positioning. The most creative ideas, the largest selection of props, the most serious approach to working with light, the most fast organization process. Or clearly define your specialization: a stylist photographer who makes the model more beautiful or a static photographer who knows how to choose the environment and evoke the right emotions in the model. I specialize in wedding photographs, anniversaries, business portraits, corporate events, photographs of pregnant women, newborns, and for dating sites.
If you want to write a successful and beautiful text for an advertisement for a novice photographer and want to start in several directions at the same time, it is better to create several advertisements than to make yourself a steamboat man. And mention your experience, number of shoots, education and work style. Just not at the beginning of the text of the photo shoot advertisement, but after the introduction and specific offer of services.
Describe how the work will go. How can you contact and agree on what the portfolio will look like, how you can evaluate the work, when the photos will be ready, how to draw up a contract, how payment will be made, what you will accept and other nuances. Answer all questions at once - it is easier for a potential client to find another specialist than to find out standard things in correspondence. What time to book a shoot, where to go with questions, how to accurately calculate the price.
Social proof. These are, of course, reviews. For the best social media ad copy for an aspiring wedding photographer, they are simply worth their weight in gold. Reviews should not only contain emotions, but also those that are important to potential client intelligence. As a last resort, you can compose them yourself or order them from a copywriter. But, ideally, they should be written or recorded on camera by real clients. Yes, some visitors have an innate sense of falsehood.
You need to help the person write a review. Ask him a few questions in the direction you need, so that he answers in his own words. The result will be a detailed, informative, realistic and unique promotional text that will help the photographer sell himself at a high price. Confidence-inspiring.
It doesn’t matter if you need creative advertising for a photographer on VKontakte, Instagram or on your website - try to colorfully tell your selling story. The photographer took pictures of the beauty, took the photo to the film studio and asked to find the flaw. Thanks to the wonderful play of light and shadow, none of the Mosfilm filmmakers ever noticed the scar on his cheek. Another photographer, so that children would not run away from the camera, attached a screen with cartoons to the lens. And the children did not turn away, but smiled, looking into the frame.
There is even such an old legend:
The medieval conqueror Tamerlane was lame and one-eyed. Once he invited artists to his place and ordered them to make his portrait, but in such a way that its shortcomings were not noticeable.
The first artist depicted Tamerlane with normal eyes and normal legs. Tamerlan said:
- It's not me! - and ordered the execution of the artist.
The second artist depicted everything as it is. Tamerlan said:
“But I ordered that it be done so that it would be unnoticeable!” - and the artist was executed.
The third artist turned out to be a professional and depicted Tamerlane standing on one knee (so his limp was invisible) and shooting from a bow, squinting one eye (so his disfigured eye was invisible). This was the founder of socialist realism.
It is very difficult to create a selling story about yourself, but the game of storytelling is worth the effort.
If you post your portfolio on the site, you must register for each beautiful photography the necessary keywords. They should be in the alt attribute (the most important thing!), in the file name, in the caption under the photo, and even on the photo itself.
The main thing is to choose a reasonable compromise between the number of keywords and readability. In the alt attribute and file name, you can simply list the necessary keywords from Wordstat, and in the signature you need selling and motivating elements.
It is extremely important to indicate the city at least several times in the article. After all, if a person indicates “wedding photography services Moscow” in the search, this is a “warm” client. You can't miss it! And it is very important that your site is shown for such a specific request. And the longer the request, the more interested the client is in the service.
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Do you want to get new clients, increase their flow or raise the price tag? The copywriter has the selling text for the photographer’s advertisement now. Contact us!
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