On November 24-26, the Black Friday online sale took place in Russia for the fifth time. In 2017, it was organized by three competing sites at once. Black Friday LLC and the National Association of Distance Selling (NADT) held a promotion on the website blackfridaysale.ru, LED Agency and Association of Electronic Communications (RAEC) – on b-friday.com. The Association of Internet Trade Companies (AKIT) has opened a sales platform for its retailers Realblackfriday.ru
We collected data on the results of Black Friday from retailers, sites and third-party services.
Traffic: Increased by 30% compared to the average day in November. On November 24, the site was visited by 130 thousand unique users.
Turnover: 35 million rub.
Average check: 13,000 rub.
Number of orders: 2692 orders
Details: This year, the product matrix of the sale has increased significantly, it included many household goods and children's goods with a small average bill, - the company's press service
Traffic: grew by 126% compared to a regular day in November, + 75% compared to last year’s Black Friday.
Average check: remained the same compared to last month (the retailer attributes this to the fact that there were maximum discounts), increased by 28.5% compared to last year’s Black Friday.
Number of orders: increased by 270% compared to a regular day in October, +135% compared to last year’s Black Friday. The retailer attracted many new customers. The number of first time buyers increased 4 times compared to a regular day in November and 3 times compared to Black Friday 2016.
Most popular products (brands):
Shoes – RALF RINGER, VITACCI, TAMARIS, TERVOLINA, Fabi;
Men's clothing – JOHN RICHMOND, TRUSSARDI COLLECTION, GIORGIO DI MARE, DIESEL, TOMMY HILFIGER;
Women's clothing – BGN, MAX MARA, CATERINA LEMAN, SAVAGE, LOVE MOSCHINO.
Details:“The success of the promotion is primarily due to the fact that this year we have expanded the range to the maximum. In particular, we have paid great attention to winter clothes and footwear; the volume of offers has increased 3 times,” the company’s press service
Traffic: There were 61% more unique users this year than during last year’s emergency.
Assortment: In 2017, 1,200,000 specially discounted products were presented on Black Friday, which is 450,000 more than in 2016.
Number of orders: the sale lasted from November 22 to 26. During this time, the online store processed more than 1.1 million orders. They contained more than 3.5 million goods totaling about 5.6 billion rubles. Compared to Black Friday 2016, the number of goods sold increased by 48%, and sales volume by 64%. On average, shoppers placed 87% more orders on sale days than on regular days in November. The peak of activity occurred on Friday, November 24, 2017, when the company received more than 299 thousand orders containing 999 thousand goods worth more than 1.64 billion rubles. On sale days, the company received 2.3 times more orders from new customers than the November average.
Most popular products:
Top 10 brands by number of orders: Oodji, Mango, L'Oreal Paris, United Colors of Benetton, Nike, INCITY, NYX PROFESSIONAL MAKEUP, LEGO, Finn Flare, Colambetta.
TOP 10 brands by order amounts: Oodji, Finn Flare, Mango, Baon, Asics, GEOX, Nike, Tervolina, S.OLIVER, United Colors of Benetton.
The most popular product was dresses: 358,000 pieces were ordered on the website and app. In addition to dresses, customers ordered trousers, T-shirts, hats, boots, blouses, underwear, jeans, and jumpers.
The largest growth in categories in units (relative to November): baby food (6.8 times), beauty (3.4 times), toys (2.8 times).
Details:“At peak times, we received six orders per second, and our website passed such a stress test. It is worth noting the popularity of mobile platforms. 48% of orders were received through smartphone applications and from the mobile version of the site,” – Wildberries IT Director Andrey Revyashko.
Number of orders: within 3 days of the promotion, sales in the Svyaznoy online store doubled compared to Black Friday 2016. The number of orders in the online store increased 1.5 times over the weekend.
Geography of orders: Residents of Moscow and the Moscow region and St. Petersburg participated most actively in Black Friday. The leaders among other regions were the Krasnodar Territory, the Sverdlovsk Region, the Republic of Tatarstan, the Rostov Region, the Khanty-Mansi Autonomous Okrug, the Irkutsk and Nizhny Novgorod Regions. Sales revenue in these regions on Black Friday 2017 is higher than in other regions.
Most Popular Products: the same as a year ago - smartphones and accessories, tablets, wearable electronics. This year, buyers purchased expensive gadgets more often than in 2016 and more actively used installment plans. The most popular smartphones were Apple and Samsung models from the high and mid-price segments. The most popular gadgets in the Svyaznoy online store are iPhone SE, iPhone 7, Samsung Galaxy S8, Samsung Galaxy J3 and a number of other models from market leaders, as well as smartphones from Nokia, LG and Xiaomi.
Average check: in the Svyaznoy online store increased by 54%.
The most effective channels for attracting traffic: The most effective were free traffic sources - search, direct visits to the site, e-mail newsletters.
Details: In addition to its own activities, Svyaznoy’s offers were also placed on several external platforms, but the largest number of orders and website visitors were brought by the company’s own shares.
"M.Video"
Traffic: on Friday, Saturday, and Sunday, traffic to the M.Video online store almost doubled compared to regular weekends in October. Compared to last year's promotion, traffic increased by 25%.
Assortment: About 600 products took part in the promotion; reduced prices were valid both online and in regular stores.
Most popular products: game consoles and games themselves, smartphones, TVs, vacuum cleaners and small kitchen appliances.
Number of orders: more than doubled by last year's Black Friday, and 2.5 times by the regular weekend in November. Conversion into purchases increased by 70%. The company believes that it was influenced by website updates and an active advertising campaign.
Online Trade
Assortment: The sale included 5,000 SKUs for all buyers and 20,000 for registered users, as part of a closed sale. The maximum discount was 75% on children's clothing, the average discount was 38%.
Number of orders: 58384 orders for all days of the sale.
Turnover: 266.5 million rubles. Overall sales during Black Friday increased by ~30%
Most popular products: SUPRA toasters, Lavazza coffee beans, Xiaomi Mi Band 2 fitness bracelet
Traffic: +30%
Orders in rubles: +80%
Conversion: +20%
Assortment: The sale included more than 300 items with an average discount of about 50%.
Most popular products: Electronics became the most popular category – products in this area took all 5 places out of the top 5. The most popular item is the Oral-B electric toothbrush, which was also one of the most purchased items on World Shopping Day on November 11th. In second place is the Lenovo laptop, and the Samsung Galaxy A5 smartphone closes the top three popular products.
During sales, buyers pay special attention to Apple products - two smartphones made it into the top five most purchased products - iPhone SE and iPhone 7.
Yandex.Market
Assortment: about 800 items with an average discount of 40%. The promotion included products from the most popular categories - electronics, household appliances, children's products, power tools, toys, health and sports products. Xiaomi headphones were sold with the biggest discount – 90%.
Number of orders: During the three days of the sale, users made about 5.5 thousand orders.
Most popular products: The leaders in the number of orders were toys, power tools and electronics. The most purchased products are the Xiaomi Mi Band 2 fitness bracelet, the Mobiloo interactive tablet and the Bort BPS-650-Q electric jigsaw.
Geography of orders: The number of orders from the regions has increased significantly. The leaders were the Northwestern, Volga and Ural federal districts.
Details: This year, Yandex.Market held Black Friday according to a completely new scheme. Previously, the aggregator collected all discount offers from stores in a separate section. This year, for the first time, the Market independently controlled the sale at all stages - from compiling a list of products to delivering the order to the user. The product was provided by 30 partner stores to which the Market gave special conditions as part of the sale - free placement and storage in a partner warehouse, free delivery of goods, transfer of money to the store’s account immediately after the sale, as well as attracting users’ attention to the promotion using marketing tools Market itself. Prices for goods and discount amounts were fixed before the start of the promotion and remained unchanged for buyers. Yandex.Market also guaranteed users the availability of goods in stock and free shipping all over Russia.
Traffic: 1.2 million people. At the same time, the bulk of traffic (60%) occurred on Saturday and Sunday. The site attributes this to the fact that on Friday people shopped at sales in offline stores, and moved online over the weekend.
Average check: 4600 rub.
Geography: The most active cities have traditionally been Moscow (25%) and St. Petersburg (15%). They are followed by Krasnodar (10%), Kazan (8%), Yekaterinburg (6%) and Krasnoyarsk (5%). In addition, consumers from Turkmenistan, Ukraine, the USA, Germany and Belarus took part in the sale.
Demography: 41% of the protesters are men, 59% are women. “Black Friday” aroused the greatest interest among the audience 22-32 years old (44%). The 45+ age category also became more active – its share accounted for 17%, while in 2016 this figure was 9%.
Most popular stores: Hoff, Sportmaster, Citylink and Eldorado.
Turnover: Retailers offered the largest discounts (up to 90%) on clothing; discounts on household appliances and electronics reached 15%. Compared to a normal day, the revenue of companies in the clothing category increased by 6 times, in the children's goods category by 10 times, and in household appliances and electronics by 3.5 times.
Details: main feature This year’s emergency was the rapid increase in its popularity in offline retail, while the increase in online retail became less significant. In 2017, almost all offline players took part in the promotion, increasing turnover by 13% compared to the previous year. The turnover of online retail companies increased by 5% compared to the results of 2016, - AKIT press service.
B-friday.com (LED agency +RAEK) – data from the organizers themselves
Traffic: the total traffic since the launch of the b-friday.com site was about 750,000 people.
Most Popular Products: smartphones and gadgets, electronics and household appliances, clothing, shoes and accessories, household goods and repairs.
Geography: the most active regions are Moscow and the Moscow region, St. Petersburg and the region, Krasnodar region, Sverdlovsk region, Chelyabinsk region, Nizhny Novgorod Region, Republic of Tatarstan, Rostov, Novosibirsk Region, Republic of Bashkortostan, Samara Region, Krasnoyarsk Territory. At the same time, Moscow and the region and St. Petersburg and the region together account for less than 70% of traffic.
Demography: 54.5% of b-friday.com visitors are men.
Details:“The negative aspect of the action for us was the DDOS attack on our servers, which began at 15:00 on Friday and lasted until 23:59. Despite periodic problems with page loading speed, our resource withstood the load and did not crash.
A positive trend is the virtual complete absence of complaints about artificial discounts on our site. Obviously, the market is getting used to sales and learning to use them effectively, without fraud. It’s probably already obvious to everyone that it’s impossible to deceive a buyer on the Internet,” Maria Komendantova, LED agency.
Sales: the turnover of online stores that accepted payments through the PayU service increased by 35% compared to normal days. The number of transactions compared to Black Friday 2016 increased by 16%.
Details:
“Many stores began selling out goods on Monday or held closed sales for loyalty program participants the day before. That is why the growth in payments on Black Friday was lower than that of our Western colleagues. For example, in Eastern Europe, people save money in advance and the very fact of the purchase before the final sale of the year,” says Marketing Director of PayU Russia Olga Yashenina.
“Both in the market as a whole and in terms of turnover on our solutions, we see that most buyers perceive online lending and installment plans as an additional wallet. This, in turn, leads to impulsive purchases,” comments Olga Yashenina.
Price.ru / Begun analyst Alexey Petrovsky
19.11.201816:14
Well, let's save some money? Black Friday is approaching, and that can only mean one thing – the biggest sale is about to start! We have prepared the most useful tips for you and answered questions that interest every shopaholic: what does Black Friday mean, when will it happen, which stores will offer the best discounts and how to shop with maximum profit. So, first things first.
Black Friday - what is it? All over the world, on this day, stores offer huge discounts, and it doesn’t matter whether you want to buy new shoes, a TV, or even medical equipment. Originating in the United States, the tradition quickly spread, and now the day that kicks off Christmas shopping is considered an unofficial holiday in many countries.
Shops open earlier on this day - at 5-6 am, and some start working from midnight. Naturally, the quantity of goods for which the discount reaches 80% is limited. Therefore, in the United States, it is quite normal to see huge queues in front of stores where Black Friday is taking place, starting to form a day before the day of sales.
According to Wikipedia, Black Friday did not always mean a day of discounts in stores - the term originally appeared in Philadelphia as a reference to traffic jams after Thanksgiving. In our usual understanding, Black Friday appeared in the 60s, and is so called due to the idiom “intheblack”, meaning profit. Traditionally, American store owners write down income items with a black pen and expenses with a red pen. The name more than justifies itself - on this day, store profits increase by hundreds of percent.
The date of Black Friday is not tied to a specific calendar day; it falls on the fourth Friday of November, that is, the day after the American holiday of Thanksgiving.
Many stores are keeping deals going all weekend, right up to Cyber Monday, so even those who can't take the day off to go shopping still have a chance to snag discounted items.
The date of Black Friday in 2019 is November 29. When buying online on this day, be very careful - in some places discounts start at midnight, in others later. As a rule, a timer appears on the main page before this day, counting down the time until the discounts appear.
We owe the largest sale, BlackFriday, as well as discounts in general, to Frank Woolworth. Working as a salesman in a store, it was he who came up with a new system at the end of the 19th century - he put the stale goods in one box, on which he wrote: “all for $5.” What's strange about this? At that time, there was no such thing as a fixed price - a person entered a store, and the seller assessed his solvency by appearance and named the price.
Later, consumer activity analytics came into trading - it became clear that the last month of the year accounts for the largest revenue. And Black Friday essentially came into existence on its own—after Thanksgiving, people started taking time off work so that they would have four days to buy gifts for Christmas before everyone else was gone. Pragmatic American traders immediately realized how to take advantage of this!
The birth date of Black Friday in the usual sense dates back to 1996, when the expression BlackFriday began to mean nothing more than the day when stores launch their Christmas sales.
Black Friday in the USA and Canada is a real holiday. Which is not surprising, because it is in these countries that stores offer maximum discounts, and queues in front of shopping centers sometimes begin to form even several days before the opening; people set up tents and stock up on food so that no one takes their place. The record was set by one American woman who spent two weeks in front of the store in order to buy a TV on Black Friday. Many people take time off from work, planning to spend this day on bargain shopping.
In general, Black Friday in America is a rather cruel event. On the Internet you can find thousands of videos and photos of how a crazy crowd breaks into stores. There are some fractures; sometimes people are even trampled to death. Fortunately, every year more and more measures are taken to properly organize these sales, so that the event takes place in an increasingly civilized manner.
For our compatriots, the chance to take advantage of special offers from American stores is online shopping. Choose the largest sites and well-known brands to save as much as possible on the purchase of a truly high-quality item.
We have such a tradition that appeared relatively recently: Black Friday has been celebrated in Moscow and other large cities of Russia since 2010. If for the USA Black Friday is the beginning of sales for Christmas, then our compatriots buy gifts for the New Year on this day.
Many people are looking for which stores will have Black Friday, and they only take into account sellers of clothing and gadgets. In fact, on this day you can buy anything cheap: air tickets, special equipment, cars, etc. You can even book hotel rooms or order food home for half the price than usual. Many stores offer special coupons and promotional codes on this day.
Black Friday in Russia 2019 is mainly about online orders. It’s just worth considering one important nuance - when it’s midnight in the USA and the sales start, in Moscow it’s already 7 am. So those who focus primarily on American stores should not forget about time zones.
It is already known for sure that at a discount you will be able to purchase health products in , clothing in and , cosmetics in and sports equipment in SportMaster. As already mentioned, it is quite difficult to get information about all the discounts in advance, so on the day of sales it is better to look at the websites of all your favorite stores. It will help speed up the process, where you can not only quickly navigate through thousands of offers, but also get cashback.
Stores do not publish in advance the entire list of goods that can be purchased at a discount, a maximum of two or three items, in order to stir up interest. So it’s almost impossible to immediately decide where and what you will buy. But if you know exactly what product you need, then you can use one of the price monitoring services, like Competera, Metacommerce and Pentagon. Moreover, we advise you to look at the price dynamics in advance in order to immediately weed out sellers who inflate the cost of their goods in order to then sell them at an imaginary discount.
You can follow the information on our resource - all news about upcoming discounts in major stores will be published. We also recommend visiting the websites of the stores and brands themselves - there may also be useful information. So, it is already known that Apple is preparing a special surprise for Sale Night 2019. All details have not yet been disclosed.
It’s also convenient to keep track of discounts on the Black Friday website, which was created specifically for quickly tracking discounts. On this day, all information about price reductions in online stores participating in Black Friday will be published there. True, it also has a minus - when you go to stores from this site, you will not be able to get cashback.
Even if you do not plan to visit shopping centers and for you Black Friday is a day of online shopping, you should not visit sites “at random”, choosing from random goods what you can buy cheaper. It’s not a fact that you will actually save money, but the chances of buying unnecessary junk grow exponentially.
Offline purchases should also not be spontaneous - go to stores that have announced sales in advance. If we are talking about clothes, then you can try everything on, look, and evaluate the quality. A big plus is that you will know in advance where the goods you need are located, and will not waste time later.
Another important advice: choose wisely. If you want to buy an expensive, high-quality item, you should study its features in advance. For example, there are even rules for choosing sneakers, guided by which you can be sure that they will last you more than one season. Black Friday is when you have a great chance to buy a branded and truly high-quality item at a ridiculous price.
By the way, it is better not to purchase children's toys during the Black Friday sale - prices for them traditionally drop even lower just before Christmas (in American stores) and New Year (in Russia and Ukraine).
When it comes to foreign ones, pay attention to large trading platforms. The biggest discounts can be found in American stores, so you should definitely visit Amazon and. It is important to remember one more thing here: if you plan to make purchases not in a separate store, but on a large trading platform that unites hundreds of sellers, then it is important not only to choose a product, but also to check how conscientious the seller is. There are ratings and reviews for this, do not forget to read this information.
It's time to move on to useful tips! Over the years of participating in sales, experienced shopaholics have compiled a kind of set of rules that will help you buy the things you need at the maximum possible price. low prices.
Do you know the main problem of all shopaholics? They spend more than they can afford. It’s not surprising, because it’s so hard to resist spending your entire salary on the day of huge discounts... The solution is simple - prepare in advance for the Black Friday sale and allocate a certain amount that you can spend.
It’s best to divide it into 2 parts: the first is what you can spend without worrying about the family budget at all, the second is if you found a very good deal on an item that you weren’t planning to buy now, but you definitely need it. In any case, you cannot spend more than this amount, and if you doubt your own willpower, transfer it to another card or e-wallet so as not to accidentally spend more.
Why doesn't Black Friday bring the expected benefit to everyone? Sellers like to use tricks and raise prices a few days before the sale in order to later attract customers with big discounts.
If you are used to buying things on certain trading platforms, like eBay, it is worth looking at the average prices for the goods you are interested in in advance and deciding on a list of sellers that inspire the most trust. This will make it easier for you to navigate when the discount day arrives.
It’s also worth looking at products on websites in advance because it’s difficult to find your way around a new site right away. If you have never purchased before, say, on, but know that big discounts are expected there, then you need to understand the interface and filters in advance so as not to waste time on this later.
In the US, Black Friday begins before stores open - people stand in line for several hours to be the first to buy promotional items. It’s not quite the same here, but it’s still better to come to the store as early as possible.
By the way, in Russia, many shopping centers begin sales at 19.00 on Thursday, so it is important to find out in advance at what time and in which stores Black Friday takes place.
This applies not only to purchases in shopping centers, but also online – a product with a tempting price tag can simply run out. Moreover, it is worth remembering that Black Friday is also characterized by a special system of discounts - store management looks at consumer activity and changes price tags in real time, so when you see the right item with a good discount, you don’t have to think twice.
The most popular goods Clothing and electronics are considered Black Friday in stores, so get ready for some competition!
In the chaos that traditionally accompanies major sales, pickpockets are actively at work. It's best to keep wallets, phones and credit cards in inside pockets, and leaving your bag "for a minute" near the counter is a very bad idea.
You shouldn’t wear expensive jewelry - yes, here everything is not as “fun” as in the USA, but losing a watch or bracelet is more than easy.
Is it possible to go to the sale with someone from your family? Great! Knowing what date Black Friday is, you can decide in advance who goes to which stores and departments and what they buy. The goods you need are quickly sold out, so you are much less likely to have time to buy everything at the lowest prices on your own.
The same can be said about online shopping. When Black Friday takes place simultaneously in all stores, you may simply not have time to purchase a product that initially comes in limited quantities. Therefore, it is better to distribute stores among several people.
When shopping online, pay attention to delivery conditions. Many stores provide the opportunity to buy the item you need on the website and pick it up later in a regular store. This option is the most convenient, because you don’t have to stand in lines and hope that the promotional item won’t be sold out.
When purchasing from foreign online stores, you should give priority to large international delivery services. Yes, you will have to pay a little extra, but you will be absolutely sure that the goods will arrive safe and sound, will be delivered straight to your home, and you will be able to track it along the entire route.
By the way, it is better to track the parcel through special aggregator sites, since different services will be responsible for the cargo throughout the entire journey. For example, after crossing the border, a package from the USA will no longer be tracked on the USPS website, and aggregators have access to information from all services. After the purchase and until the package is delivered, you will need to carefully monitor the buyer protection period and, if necessary, open a dispute. If the package does not arrive after the protection period has expired, it will most likely not be possible to return the money.
Paid delivery courier services gives one more priority - you can safely buy gifts for the New Year this way, they will definitely arrive on time. Many people make the mistake of buying goods on Aliexpress with regular delivery by China Post, hoping that they will arrive in a month. Alas, when Black Friday passes, the mail is overloaded, so it is not yet a fact that purchases will arrive by the end of January. But if you still don’t want to spend money on paid delivery, you can think about gifts for February 23 and March 8 - by this time you will definitely already have orders.
Cyber Monday of course! The promotions held on this day are not so large-scale, but this can even be a plus, especially for Russians. Black Friday 2019 in the USA, as usual, will mostly concern offline stores, and on Monday the same goods can be purchased with the same discount via the Internet.
Then comes the rest week, during which time you rarely find big discounts, so you'll have to wait until Christmas. In foreign stores, Christmas promotions take place from approximately December 18 to 24, and in Russia - before the New Year.
As you can see, saving on purchases is very easy! The main thing is not to lose your head over the number of promotions and approach your choice of store and product wisely.
Black Friday is a rather ominous name, but this phrase carries only positivity, pleasure and even excitement. Any more or less active buyer knows that it is on Black Friday that you can buy the most best products at incredibly low prices.
Initially, the term “Black Friday” appeared in America in the sixties of the last century, when after Thanksgiving (which was always celebrated on the fourth Thursday of November), traffic jams of cars and crowds of pedestrians formed on the streets.
It is on the Friday following Thanksgiving that total sales begin in all stores. People have a great opportunity to buy gifts for Christmas and New Year's holidays. In America, almost everyone takes a day off on this day. Except, of course, for store employees and large retail chains, since on this day they can collect their annual revenue.
After America, the tradition of organizing large sales spread throughout Europe. In post-Soviet countries, the tradition has not yet fully taken root - only the largest can afford to organize sales retail chains.
The fastest will make it
Stores open very early on Black Friday, some at 4-5 am. That's why lines at stores line up from midnight. After the store doors open, people rush to sweep absolutely all the goods from the shelves, sometimes not completely unnecessary to them.
That is why, a day or two after the Friday sale, huge queues form in stores again - people, having woken up from the Friday fever, are in a hurry to return unnecessary things. And it is during this period that those who were sluggish on Black Friday can buy several necessary items at a discount - after all, after returning they are assigned the categories “used”, “opened packaging”, etc.
Cyber Monday
After a hectic holiday weekend, people return to their workplaces and continue shopping using the Internet. Those who did not purchase anything at the Friday sale especially want to make up for what they missed. Stores that have online trading platforms could not help but take advantage of this chance and began to organize their sales on the Mondays following Black Friday.
In 2017, Black Friday falls on November 24th. If you intend to hunt for goods on this day, be patient and good luck!
Black Friday is the favorite day of shopaholics around the world. BlackFridaySale is a massive online sale for November and the whole year, in which such famous stores as Ile de Beaute, Ozon, Samsung, Helptomama, etc. will take part. The organizer of this holiday of discounts in Russia is Black Friday LLC, and to take part in You can do this by registering on our website.
The mission of the Black Friday project in Russia: we are trying to convey to everyone the idea that good things do not have to be expensive. You can purchase them with a global discount at a price quite affordable for any budget, the main thing is to know when to do it! Join us and experience the power of Black Friday deals.
Black Friday will begin on the 26th of November at 00.00 and will last 3 days.
Hundreds of well-known online stores will take part in it, in the list of which you will find Samsung, iHerb, Obi, NYX, Iledebeaute and many others, which are on our website. Our store partners will provide you with quality and new product, nothing stale or second-rate. Moreover, you can buy not only clothes, but also electronic equipment, furniture, decorative elements, children's toys, etc.
Black Friday came to us from America. This is not an official holiday, but rather a tradition that dates back two centuries. Many people even take a day off on this day, because this is when the period of Christmas discounts begins. In stores, discounts can reach up to 90%. The sale got its name because of the accompanying phenomena: prolonged traffic jams and traffic problems on the roads after Thanksgiving. Imagine: almost 20% of annual sales in the US occur between Black Friday and Christmas!
For 3 days you will be able to buy goods from completely different directions at a discount of up to 90%. The organizers will carefully ensure that all participating stores provide only high-quality goods and at real discounts, but at the slightest hint of deception, you will need to contact the organizers on our website. Register and save with BlackFridaySale. Let's rob stores together!
The sales season, called Black Friday, is gradually gaining momentum in our country. Sales volumes are growing annually not only in the retail and service network, but also in online stores.
Not everyone can find time to visit a store to purchase goods cheaply and profitably. Online commerce is a great way out of the situation. This is an opportunity to buy the product you like at a huge discount, without leaving home, without standing in lines.
A huge number of stores are participating in the online sale, and their number is constantly growing. Therefore, finding a product you like with a huge discount will not be a problem.
Black Friday in Russia starts on November 26, 2020 at 00:00 and will last three days!
During Black Friday, you can buy goods or services with a super discount, which can reach 90%. Shoppers take advantage of this to buy something that is out of their budget - they save money throughout the year to spend it during a huge sale!
To take part in the biggest sale:
The purchase procedure itself is simple and intuitive for anyone who has ever made a purchase in an online store. For the convenience of users, products are grouped into categories. In the gallery you need to select a suitable offer, clicking on which will take you to the product page where it is indicated detailed description and characteristics.
If you like the item, to purchase it you just need to click “Buy product”, after which the system will redirect you directly to the online store website, where all you have to do is select the terms of purchase, delivery and pay for the product.
On Black Friday, you can buy as many products as you need, limited only by your own budget.
Late November, early morning. Dozens of people gathered at the doors of the shops. Eyes sparkle, hands clutch the list prepared in advance, and somewhere in the crowd congratulations on the past Thanksgiving Day are heard. From behind the still closed doors, sellers look with excitement at the faces of people imprinted in the windows and turn over an escape plan in their heads. No, this is not a scenario of a holiday zombie apocalypse, but the most ordinary “Black Friday”, which many probably circle in red on their calendar. Black Friday is a day of crazy sales, which first became the national entertainment of Americans, and then the joy of the whole world. It is on this day (and sometimes on the following weekend) that retail and online stores literally clearing their shelves of goods, selling them at maximum discounts. Black Friday 2017 will take place on November 24 - in 3 weeks. To prepare you for this event, we decided to tell you all the most interesting and useful things about the incredible sale. Let's start with her story.
Black Friday is the day the Christmas sales begin. In Russia, “Black Friday” appeared quite recently - just four years ago. But in its homeland - the USA - it has a rich history. Each year the sale is held on the Friday after Thanksgiving. And every year it begins the same way: the baked turkey has not even cooled yet, when kilometer-long queues line up outside the stores, and “get it done in 24 hours” becomes the motto of all those gathered. This tradition developed many decades ago, and there are several versions of how it happened.
Initially, the term “Black Friday” did not refer to a huge sale. This name appeared on September 24, 1869, when the American gold and foreign exchange market collapsed. Two financiers, Jay Gould and Jim Fisk, began buying gold, trying to provoke a rise in its value. But the US Treasury unexpectedly entered the market and the price of the precious metal fell, which caused one of the main economic shocks of the Great Depression.
Black Friday was associated with the sales day in the 50s of the 20th century. But not the sellers, but the Philadelphia Highway Patrol. For them, the Friday after Thanksgiving steadily turned into a real hell: in the morning traffic in the city was paralyzed due to people rushing to buy gifts, and in the evening - because of the traditional football game between representatives of the army and navy. On such Fridays, patrol officers and traffic controllers could not take their legal day off and tried to eliminate the chaos reigning on the streets until late at night.
At the same time, the owners began to call this “black” Friday large companies. After Thanksgiving, many employees caught unexpected colds, picked up relatives from the airport, or took the kids to the Pumpkin Pie Festival - generally asking for time off for a variety of reasons. All in order to give yourself a four-day vacation and go shopping in peace.
The next version of the appearance of the name is the most prosaic and most logical. In American accounting, losses used to be marked in red and profits in black. Many stores operate in the red all year round. So you can imagine that accountants have a special black pen reserved for the Friday after Thanksgiving - the most profitable period of the year after the Christmas holiday.
Marketers managed to make Black Friday the official day of the largest sale in the US and Europe in the 2000s, when consumer frenzy reached its peak. Stores figured out the ideal plan for “going black” and, on days when people’s thoughts are occupied exclusively with gifts, they began to set minimum prices for the entire assortment, thereby making a profit due to the quantity of goods sold. Thus, for example, Americans spent $656 billion on sales in November-December 2016 - this is when the prices for black ink need to be raised.
The sale reached Russia in 2013, but in a calmer and more civilized online format. Therefore, in order to take part in Black Friday in Moscow, St. Petersburg or any other city in our country, you don’t have to wait in a queue for many hours - you can do it from the comfort of a soft sofa. Discounts in online stores are not inferior to offers retail chains, but you won’t have to figure out who got to the goods first.
Every year, the “let’s shop for the last time in our lives” festival takes place in CORSOCOMO. And these days become truly magical for the brand’s online store. On Black Friday, discounts reach 90%, shoes are sold out in a matter of minutes, servers collapse, couriers cry, and managers work all night like elves devoted to Santa.
What do you need to do to be as prepared as possible to compete for the coolest shoes? First, make a list in advance of what you definitely want to grab at the sale. Our Instagram account will help you with this, where we post the most beautiful models. Secondly, find out your correct shoe size so that you don’t waste time on it at the decisive moment. And thirdly, don’t forget what date Black Friday will be held in the online store. We remind you that November 24th. Or maybe even earlier, since due to the peculiarities of marketers in Russia, Fridays begin to be celebrated on Wednesday (does everyone remember that Wednesday is a little Friday?). In order not to miss anything and be the first to know about all the news and discounts, subscribe to the CORSOCOMO e-mail newsletter - we have placed a form on this page specifically for this purpose.
