Look for interesting and profitable idea for business? Pay attention to marriage agencies. Unfortunately, not all citizens of our country have found their true love, their soulmate. However, many of them find it difficult to solve their problem on their own. There can be many reasons: lack of time, difficulties in communication, etc. The question is more relevant for older people who do not accept visiting nightclubs, parties, or casual acquaintances on the street. But for help in finding a future wife or husband, these people are ready to pay a good material reward. Therefore, a pressing question among many businessmen is: how to open marriage agency.
First of all, you should decide what kind of services you will offer to clients: searching for a suitable couple within our country or searching for rich foreign grooms for the fair half of our compatriots.
In the case of work only in our country, it is necessary to create databases of brides and grooms. At the same time, working in this format, you can create a huge range of services offered. After all, in addition to marriage, many people are looking for travel companions, partners for a pleasant time.
To find brides for foreigners, you need to create a database of girls. Make sure that your clients do not have a dark criminal past, be sure to check their documents. The questionnaire should indicate age, presence or absence of children, marital status, height, weight, education, etc. For additional fee You can help girls with the services of a professional photographer.
Once you have formed a decent database of single girls, you should proceed to the next step - searching for foreign partners. Foreign agencies often prefer to cooperate with several partners, so they rarely refuse newcomers with a decent database. When providing it, refrain from indicating any contacts.
Now let's move on to organizational issues: where to start opening a marriage agency. As for the license, it is currently not required yet, so it will be enough to register as a private entrepreneur and pay taxes under the simplified taxation system.
It doesn’t matter what kind of business you are in, the current market relations involves promoting goods and services for successful business. As you know, the engine of trade is advertising.
In order for you to invite clients to your agency, you need to interest them. Having an initial customer base, you can begin to expand advertising company. Advertising can be placed in printed products in the relevant sections. Remember that you should not advertise the company itself, but the best customers in your database. For example: “Martin, English, 40 years old, owner confectionery factory, looking for a girl under 35 to start a family.”
Interested in such advertisements, clients will come to your office.
The ability to communicate with people is the main answer to the question: what is needed to open a marriage agency. A conversation with clients resembles a conversation between a psychologist and patients. Treat them with understanding and compassion, while trying to find out as many details as possible. At the same time, you should watch your facial expression and words.
Next, you should evaluate the clients' chances. As a rule, they are looking for attractive people without children or with one child without bad habits. Therefore, it is better to be honest with visitors and immediately tell them about the chances of success. It’s better to lose an unpromising visitor right away than to have trouble with him later.
If the visitor is promising, you should introduce her/him to the database of profiles, while trying not to display contact information. There should be a lot of profiles to arouse the interest of visitors.
After that, offer to fill out the form and introduce the visitor to your price list.
How to open a marriage agency on the Internet? It doesn’t matter whether you open a company offline or online, not a single agency today can do without its own website.
It is important to think about the design and not skimp on paying for the work of a web designer. Clients evaluate the site with their eyes. This is especially true for women. Websites must be original and load quickly.
Questionnaires should be posted on the website. Some take money from clients for this, others sell contacts to interested parties.
As you can see, opening a marriage agency is not difficult. The main thing is to organize the work correctly and create a decent database. Work from the heart and really help your clients, don’t just try to “make money” and your grateful clients will always recommend you to friends and acquaintances, and you will not lack visitors.
Marriage makes us understand ourselves better, and this is not its least advantage, and also not its least flaw. (Jean Rosta)
The marriage agency market is saturated, however,annuallydemand for 25-30% obtaining services for organizing the creation of married couples. This is probably due to the fact that among marriage agencies there are low-quality, semi-criminal enterprises that, under the guise of a marriage agency, are practically engaged in pimping. This factor plays a negative role in relation to other marriage agencies. And trust in them is falling.
However, among them there are highly professional enterprises that do an excellent job of creating new married couples. But such marriage agencies are in the minority.
The goal of this project is to create a small marriage agency business plan to organize real and high-quality services with a high percentage of wedding couples.
When opening a marriage agency, the staff plays an important role in development. After all, it is on his high-quality customer service that their interest in the business project depends, as well as the quantitative composition in the agency’s catalogue, and therefore the income of the enterprise.
The engine of ideas and their promotion will play a role competent psychologist. After all, only a psychologist can know the intricacies of the psychology of relationships between men and women! It is the psychologist who will help the client reveal his personal desires and aspirations.
One of the reasons that contribute to the breakup of relationships between couples who have a long-term relationship when getting to know each other is a complete misunderstanding of each other, in other words, incompatibility, although necessary work was carried out with them in full.
Much in this matter depends on the competence of the psychologist himself, his intuitive sense when working with couples, since during testing, not everyone answers the test questions sincerely, and their answers may be deliberately false. And only experienced psychologist can foresee the final outcome of the relationship of the examined couples. And help those understand that in their case, marriage is impossible (or possible).
The marriage agency will require 2-3 psychologists, their salary will be - 40-50 thousand rubles per month.
Another important link in personnel will be system administrator(programmer) and a well-developed Internet resource, on the basis of which the main number of requests to a marriage agency will take place. His salary will be 25-30 thousand rubles per month.
Third specialist - visagiste. His task is to show his partner the best external characteristics of his intended companion. Based on the fact that men love with their eyes, a makeup artist will have a lot of work.
In addition, the fee will come mainly from the male side who contacted the agency. The task of a makeup artist is to please the male half of clients with his work. The makeup artist's salary will be 25-30 thousand rubles per month.
The total cost of wages will be 90-110 thousand rubles.
To ensure the success of a marriage agency, you need to think through all the details to the smallest detail and take into account even the smallest nuances.
For example, women like to consult with their friends when making important decisions for themselves. You can organize a separate room of “girls’ secrets” for them. This will be the highlight of the project.
A separate room is also needed for closer and more inviting communication between a man and a woman.
And, of course, a reception area for official negotiations. Clients need to be made clear that this marriage agency is a very real project to resolve their personal problems and prolonged loneliness.
Rent of premises with an area of 50 sq. m will be 1.5-2 thousand rubles per 1 sq. m. m. per month, and repair and design work - another 150-200 thousand rubles (one-time expenses).
For 350 rubles, from our partners, with a quality guarantee. It is not publicly available on the Internet.
Contents of the business plan:
1. Privacy
2. Summary
3. Project implementation stages
4. Characteristics of the object
5. Marketing plan
6. Technical and economic data of equipment
7. Financial plan
8. Risk assessment
9. Financial and economic justification for investments
10. Conclusions
Today you can do one of two options for opening a marriage agency: domestic or international. You can also additionally introduce residents of the Russian Federation to potential soul mates from a specific country. Usually either the grooms or both interested parties pay. The first option is considered the most common today.
First, find a suitable room. It is best when such a dating service is located in the city center and has a separate entrance. There is free commercial real estate - take advantage of it. Please note that the atmosphere here should also be special: a pleasant color of the walls, soft and comfortable furniture, a lot of light, shelving, cabinets, tables and chairs. As for technology, you will need a computer, printer, copier and scanner.
Among other things, you definitely need to buy a safe, because you will be storing the personal data of many clients. Telephone and internet are required. Depending on your line of business, you will also need to create a database of brides or grooms.
Your first task is to find reliable partners abroad who will provide a database of potential suitors. To do this, just enter the query into one of the search engines marry a foreigner. After you negotiate, they will send you a sample agreement, which states that all income will be distributed 50/50 from payment for services provided. There are also situations when such agencies look for you themselves after seeing an advertisement on the Internet.
Searching for grooms on your own will take much more time. To do this, you need to create a copy of your website in English, post photos of the brides and general information about them. The only disadvantage of this option is that no one will give you a guarantee that the clients are reliable and respectable.
Brides database
To start collaborating with foreign partners, you need to take care of your database of brides in advance. At the very beginning of work, from 70 to 100 people will be required. Over time, the base should increase. Many people think this is a fairly easy task, but choosing beauties with good intentions today is also not easy.
Experts say it should be “exclusive.” Therefore, in the selection process, focus more on how the girl behaves. Talk about possible chances, but don't give false hope.
So, in total you will spend about 260,000 rubles.
At the very beginning of your activity, you must obtain special permission to provide services. After this, you issue a registration certificate. Then you register as an individual entrepreneur with the tax office and take care of bookkeeping. Of course, to avoid paperwork, you can contact a specialist. But you can do it yourself if you first assemble:
As with any business, you may encounter various risks. There are quite a few such risks in opening a marriage agency. Quite often you come across clients who simply swindle money out of the most gullible suitors, and then simply abandon them. On the other hand, there are also ruthless suitors who come to Russia for the so-called living goods.
In order to avoid problems, you need to follow several important rules.
Despite the fact that there are quite a lot of risks, there are much more advantages in opening a marriage agency. At the start, investments are relatively small, and profitability never falls below 20%. For the first year of activity, the minimum annual turnover is about $20,000 - $30,000. Although it all depends on your work and development, both local regions and abroad.
And these are indicators of income per placement, per tour, etc. The larger your customer base, the higher your chances of success. In the first two years of operation, the agency will pay for itself by 20-40%.
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Organizing a marriage agency on your own is perhaps one of the most extraordinary ways to earn income. What could be better than making people happy?! You will be the one who will look for people's soul mates, and they will be grateful to you for this. You will not only receive material benefits from what you do, but you will also be morally satisfied, since your chosen mission - “to push people's destinies together” - is considered noble and in demand. In just a few months of work, you can achieve great success in this field.
However, you can’t do this without competent organization of your own business. The question of how to open a marriage agency may be perplexing for some. Of course, it requires the most detailed analysis. The recommendation described below will be primarily useful to those who intend to engage in meeting people on a professional basis.
Before opening a marriage agency, you should study in detail the situation in this type of activity, at least on the scale of your locality. Read the materials printed publications, advertisements, advertising information regarding how to properly organize a business.
For example, analyze the price level in your city for the services of a “professional matchmaker”. Chat with your friends or acquaintances - it is possible that some of them have some experience in the field of activity that interests you. It wouldn’t hurt to sign up for a consultation with specialists who help you find your destiny as a client and explore the material, so to speak, from the inside.
Do you want to learn about how to open a marriage agency? Take your time. First, you should draw up a detailed business plan for a marriage agency. In this document, you must thoroughly work out all the details and prospects of your future enterprise.
For example, you must determine the specialization of your activity, namely: will you look for wives or husbands only among your compatriots or will your client base also include foreign citizens. Perhaps you want to open an international marriage agency.
This is why the services of a “professional matchmaker” are in high demand today: Russian women dream of a foreign husband, and a certain part of our representatives of the stronger sex prefer to marry girls from Europe, Africa and the USA. Also in your business plan, you should describe in detail the cost estimate (rent of premises, purchase of equipment, wages to employees) and predict how long it will take to recoup your investment.
How to open a marriage agency? There's nothing complicated about it. Remember that the main goal is to select the ideal candidate for the role of wife or husband. The principle of operation of a marriage agency is quite simple: the more you manage to “connect hearts”, the better. The popularity rating of your enterprise will depend on this.
So, the business plan has been developed and the goal has been defined.
The next step is to register your business with the tax authority. As a rule, this procedure is done quite quickly (3-7 days).
As a result, you will have documents confirming the legality of your business. What's next? Let's move on to practical side the question of how to organize a marriage agency.
The choice of location for your marriage agency should be approached responsibly and seriously. It is better to choose an area with developed infrastructure. The building in which you rent premises must be located close to shopping centers, supermarkets, hotels, cafes and restaurants. The place must be respectable. One square meter of rent can cost you about 2,000 rubles per month. Think about the design of your office in advance.
Provide an area in the room in which a representative of the fairer sex could discuss with her friends the proposed candidates for the role of “life partner” over a cup of coffee. The office interior should be designed in a business style, which would, at the same time, encourage the client to have a confidential dialogue. It is optimal if the area of the office you rent does not exceed 50 square meters. To decorate the interior and make repairs you will need approximately 200,000 rubles.
You must be aware that every hired employee must be provided with a workplace and have the necessary set of office equipment: a computer, scanner, printer, copier. Also indoors you will need upholstered furniture to make clients feel as comfortable as possible. As a result, your wallet will be empty by another 300,000 rubles.
As paradoxical as it may sound, in organizing a marriage agency, the ability to understand the psychology of the individual is of paramount importance, while the financial side of the matter is secondary. And one of the main components successful business is competent selection of personnel. You will need a couple of smart specialists who can thoroughly understand the peculiarities of interpersonal relationships. With their help, you can find out as accurately as possible what qualities the client’s chosen one or chosen one should have.
Many people ask a simple question: “Why can long-term relationships between people ultimately be doomed to failure?” It's all about their psychological incompatibility. To minimize this risk, you need the help of experts.
With the help of consultations and tests, they will definitely find the ideal match for the client. Don’t forget that you will pay for the work of the specialists: one employee will cost you approximately 30,000 rubles per month. At a minimum, you will need two psychologists.
