1C-Bitrix has launched a new platform for e-commerce. What is Bitrix Bitrix 16.0

1C-Bitrix: Site Management 16.0 includes a new platform for e-commerce, the functionality of which meets the requirements of modern online stores of any scale.

The new platform for developing an online store on the D7 core supports omnichannel, real- time exchange data from 1C: ERP 2.0. The D7 core significantly increases platform performance and allows sites to withstand high loads during peak traffic times. The platform meets the requirements of Google and Yandex for SEO optimization. It provides a set of marketing and analytical tools to improve the efficiency of an online store. All clients will be able to migrate to the new platform without any loss using the Migration Wizard.

The new platform within the framework of “1C-Bitrix: Site Management 16.0” includes:

  • New order management system
  • Payment management system
  • Logistics integration bus
  • BigData technologies for mailings
  • Marketing tools block
  • Support24
  • Elastic Web Cluster

Order Management System

The new e-commerce platform includes an order management unit - OMS (order management system) with multi-channel support. It allows you to collect and manage orders coming from different channels: through the website, offline sales points, by phone, via e-mail, etc.

Convenient system for setting up payments in the online store

Integration has been implemented with ten of the largest Russian payment aggregators through an open API, which allows online store owners to set up payment instruments in 1 click.

Logistics integration bus

The new e-commerce platform provides the opportunity to work with all major logistics operators. Integration through an open API allows you to flexibly configure delivery business processes. This makes it possible to more conveniently work with external delivery services without building your own order delivery system.

BigData increases the conversion of email campaigns

The use of BigData technology in the new e-commerce platform allows you to segment your customer base in such a way as to send them only relevant offers that will receive a high response, thus increasing conversion into sales.

A convenient tool for preparing marketing campaigns

The block of tools for marketers in the new platform for online stores contains “Product Marketing”. It contains 25 templates for various marketing campaigns for clients. Marketers no longer need to think about the technical aspects of setting up promotions, which significantly reduces launch time.

Answers to frequently asked questions without contacting technical support

Now users of the administrative section of the site will be able to find answers to their questions without contacting technical support. The new version of the platform includes Support24, made in the format of articles, videos and training courses.

Elastic Web Cluster

Allows you to flexibly scale server capacity with a sharp increase in online store traffic.

General manager"1C-Bitrix" Sergey Ryzhikov notes: “We have come a long way in developing our platform for online stores, spanning ten years. The platform occupies a leading position among commercial solutions in leading ratings of online stores. It's time to launch a completely new platform with the new D7 architecture, which will be the most advanced on the market. The transition to a new platform is an important step for us and our clients. It set the stage for the development of the platform for the next decade.”

Presentation “1C-Bitrix: Site Management 16.0”:

You can find out more detailed information about the changes to the service by watching the video recording of the presentation of the “1C-Bitrix: Site Management 16.0” update.

Quite recently, a presentation of a new E-commerce platform on 1C-Bitrix took place.
The platform is developing very actively; more than 140,000 thousand clients use it to manage their website. The latest figures indicate that among commercial systems the share of 1C-Bitrix is ​​63.3%, and this share is constantly growing.
Today, a product is no longer just a “box”. This is a collection of services. By installing them on the hosting, the client can connect a variety of add-ons - a site acceleration system, a security scanner, a notification system, personalization, cloud monitoring and much more.
The new release of the 1C-Bitrix platform will include:
- Support24.
- Obraztsova-indicatively adaptive online store.
- Banner management module.
- New e-commerce platform D7.
- E-mail marketing: constructor for letters and trigger mailings, BigData in personal trigger mailings.
- Single Sign-On (SSO).
- Single web cluster.
- 1C-Bitrix: Enterprise.
- 1C-Bitrix: Mobile platform.

And now about all the innovations in more detail.

Support24
In order for help to come as early as possible, a service such as Support24 has appeared. The service will be available to every online store manager, administrator or content manager; users will be able to get answers to all questions without contacting technical support. To do this, you can use articles, video materials, training courses, find necessary information in the global knowledge base.

Adaptive online store
It is quite difficult to create a modern online store on your own. Therefore, more and more clients are taking ready-made products as the basis for launching their first Internet project and then developing it, increasing additional functionality. A unique solution was developed especially for such clients. This is an online store that is adapted for mobile devices, has a modern and attractive design, meets SEO requirements, has a built-in BigData service and integrates with 1C in Real-time mode. Customers will be able to monitor the shipment and payment of goods online. In addition to changing orders, document statuses will now be transmitted, which means it will be possible to track how storekeepers and accountants work.

E-commerce platform D7
The new platform for developing an online store supports omnichannel, real-time data exchange with 1C: ERP 2.0. The D7 architecture significantly increases platform performance and ensures site stability even during peak traffic times.

D7 meets the requirements of Google and Yandex for SEO optimization. It provides a set of marketing and analytical tools to improve the efficiency of an online store. The transition to a new platform is carried out using the Migration Wizard.
When migrating to the new platform, users will have:
- new order processing system;
- new delivery service management system;
- new payment system management scheme;
- new user profile management system;
- new warehouse management system.

Thanks to user feedback, the new release introduces additional options:
- trade offers (SKU);
- sets and kits;
- adaptive ordering component template;
- gifts in components;
- marketing campaigns;
- integration with trading platforms.

E-mail marketing and BigData
Now users will have the opportunity to carry out mailings, manage client databases, set up automatic and individual mailings, and a separate important block - trigger mailings, which save a huge amount of effort and at the same time allow you to increase the average check and receive additional orders. One of the main advantages is ease of use - the newsletter can be prepared very simply using ready-made templates and editing.
BigData will allow you to increase the conversion rate of e-mail newsletters. This service allows you to create personalized mailings only to interested customers.

Single Sign-On (SSO)
After updating the platform to 16.0, an authorization button via Bitrix24 will appear in the administrative section. Also, if you have your own Bitrix24, then using your login and password you can access any site on 1C-Bitrix.

Mobile application 3.5
Now it has: offline mode for applications, new parameters in the designer mobile applications, changing the design of native elements through CSS, new interface elements, cross-platform and support for 64-bit architecture in client applications.

Elastic Web Cluster
Unlimited scaling technology to handle peak loads that may occur when large promotions and sales are held, events or the platform is subject to powerful DDOS attacks. Cloud technology today makes it possible to create a “disaster-resistant web cluster,” thereby building an additional cloud Data Center. The changes concern not only technologies, but also the licensing system. You can now license a minimum number of servers for a typical workload, and you can also choose yearly periods of time to scale up to any number of servers (1, 2, 4 months).

The first update of the platform is planned for December 15, and the final update, with the remaining additions, is scheduled for December 23.
To summarize, we can safely say that the new E-commerce platform based on 1C-Bitrix is ​​truly revolutionary and reliable. This is an excellent example of well-coordinated partnership work.

"Support24"


Now all users of the administrative section of the site (managers, administrators, content managers) can get answers to questions without contacting technical support. The new version of the platform includes “Support24” - contextual articles, videos and training courses. Main task“Support24” - help the site user quickly find a solution to the problem and understand the capabilities of the 1C-Bitrix platform. How to launch an online store? How to set up data exchange with 1C in real time? Support24 already has the answers!

Podderzhka24 cares about you and is ready to help quickly and professionally. Answers to questions 24 hours a day. For each user of the site. Exactly where the question arose.





1C-Bitrix presents a new online store solution, adapted to various devices and working on all popular platforms. The ready-made solution is based on a new e-commerce platform, the functionality of which meets the requirements of modern online stores of any size. This is a completely redesigned online store with room for technological development and scaling.

New e-commerce platform D7



The development of a new e-commerce platform as part of the product “1C-Bitrix: Site Management” has been completed - a completely redesigned online store with a large margin for technological development and scaling.

The new D7 platform supports omnichannel, real-time data exchange with 1C: ERP 2.0. The D7 architecture significantly increases platform performance and allows sites to withstand high loads during peak traffic times.

The platform meets the requirements of Google and Yandex for SEO optimization. It provides a set of marketing and analytical tools to improve the efficiency of an online store. Migrating to a new platform is quick and easy using the Migration Wizard.

Email marketing

Marketing promotions




BigData technology allows you to segment your database in such a way that your customers receive only relevant offers. Use personal newsletters, love your customers!

BigData increases the conversion of email campaigns! Letters are not sent to the entire customer base, but only to those interested in receiving an offer.

And much more:





Support24

"Support24"

Now all users of the administrative section of the site (managers, administrators, content managers) can get answers to questions without contacting technical support. The new version of the platform includes “Support24” - contextual articles, videos and training courses. The main task of Support24 is to help the site user quickly find a solution to the problem that has arisen and understand the capabilities of the 1C-Bitrix platform. How to quickly launch an online store? How to set up data exchange with 1C in real time? Podderzhka24 already has the answers!


Podderzhka24 cares about you and is ready to help quickly and professionally. Answers to questions 24 hours a day. For each user of the site. Exactly where the question arose.

Help where you need it

“Support24” is now on your website!

Now all users of the administrative section of the site (managers, administrators, content managers) can get answers to questions without contacting technical support. The new version of the platform includes “Support24” - contextual articles, videos and training courses. Do you have any questions about working with the module? Do you have any doubts about the correctness of the component settings? Get a comprehensive answer exactly where your question arises.

The Podderzhka24 service offers contextual reference materials specifically for the section where you are located.

The answer is where the question arises. How to conduct A/B testing? How to set up personalization? How to enable Composite? If you want, for example, to measure website conversion, you will receive ready-made answers, lessons, videos on what exactly needs to be enabled in the settings and how to generate reports.

Support for everyone!

At any time

“Support24” is intended not only for the administrator, but for all users of the company working with the site.

At any time, the employee responsible for the warehouse or managing orders from the administrative part receives full access to the necessary information.

Podderzhka24 cares about you and is ready to help quickly and professionally.
.

How articles are created

We prepare materials at your request

Every day the Podderzhki24 team prepares answers for you. If you don’t understand something or if the existing answer doesn’t suit you, just ask a question. The new article will appear where you expect it.


  • We prepare materials at your request
  • We make educational videos
  • We create training courses
In the near future, we will be passing questions to partners and clients so that they can also prepare articles for Support24.

Global search

To quickly find the answer, use the search across all reference materials. When searching, “tips” are displayed - ready-made articles, short videos and lessons.


Current articles

Typical questions when contacting support

Podderzhka24 already has answers to 95% of questions about the 1C-Bitrix platform. Take a look, maybe what you are looking for is already here. The most current answer options are displayed at the top of the list.

89% of questions have standard answers

One of the important goals of creating Support24 is to give access to support to every employee of the company, and not just administrators. For example, there are 20 people working on the site, but only one of them - the administrator - can contact support. Now all users of the administrative section can find answers to questions in articles, lessons, and videos.

Feedback

Rating materials and reviews

You can report whether the article helped solve the problem, or whether even after reading it the issue remains open. Voting affects the rating of the article. If the article does not help, it will definitely be improved.

Watch the videos and search all support materials to quickly find the answer. If you searched and didn't find it, please let us know. We will prepare the necessary materials and will definitely notify you when they become available.

Contact the Support24 team

Of course, you can always contact the specialists of the Podderzhki24 team.

We strive to ensure that you are always satisfied with our support. So that help is always at hand at the moment when you need it. So that support becomes available to every employee of the company, and not just to administrators.

1C-Bitrix technical support today


  • In October 2015, technical support responded to 15,000+ of your requests.
  • Customer satisfaction - 91%.
  • Online store

    New adaptive online store

    1C-Bitrix presents a new online store solution, adapted to various devices and working on all popular platforms. The ready-made solution is based on , the functionality of which meets the requirements of modern online stores of any scale. This is a new, completely redesigned online store with room for technological development and scaling.

    Start selling now! The new exemplary store "1C-Bitrix" is included in the delivery of the product "1C-Bitrix: Site Management 16.0".

    Exemplary online store

    What is it like, the new store on 1C-Bitrix?

    The new ready-made online store solution “out of the box” is adapted to all devices and works on all popular platforms.

    Why exemplary?

    Building a modern online store is not so easy. Therefore, more and more 1C-Bitrix clients are taking the ready-made online store solution included in the 1C-Bitrix: Site Management product as the basis for their first Internet project.

    Everything is ready for immediate use: With the new version of a ready-made online store, in just a few hours you can create and launch a full-fledged store of any subject. All features of the 1C-Bitrix platform are included in your store.

    Visually appealing

    You can quickly create a one-stop shop for all types of goods: clothing, food, medicine, building materials, etc.

    With responsive design

    The adaptive interface of the out-of-the-box solution allows you to use the store on any device: computer, tablet or phone. The design adapts to the buyer's device while maintaining functionality. The universal Framework for layout makes it easier and faster to create responsive websites.


    Every page of your store instantly adapts to any device. Your website is initially ready for mobile, tablet and desktop versions.

    Meets SEO requirements

    Everything for SEO is in the product card!

    Ergonomic category cards for the online store catalog contain all the fields for SEO. This is a data settings block containing the browser window title, meta description, keywords, title.


    Unique meta tags – automatically

    There is no need to manually fill in SEO fields in shopping catalog cards. The system provides templates for automatically creating unique title, description, keywords.

    Quick and convenient setup of meta tags

    To set up meta tags, an SEO specialist will not have to search for settings throughout the entire online store. Everything you need is collected on a single tab of the catalog category card. All products within this category receive meta descriptions in accordance with the settings.

    Personalized (BigData)

    The 1C-Bitrix BigData cloud service is built into your store, contains an open API for developers and is easy to customize. The use of the service is aimed at growing online businesses through more personalized relationships with customers. The service improves the quality of management, sales level and conversion in the online store.


    The service processes huge amounts of data. Owners of online stores on the 1C-Bitrix platform receive this service for free.

    A/B tested

    Your store contains a unique tool that allows you to launch A/B testing on your own in 5 minutes.


    Using the new tool, find out how changing the website design, restructuring the main page, new presentation of the product card, different sorting of goods in the catalog and other changes will affect the conversion of the store. See graphs and summary data: is conversion growing or falling? What is the dynamics of growth or decline? What changes will bring you: loss or profit? Draw conclusions: implement or abandon innovations.

    Real-time integration with 1C

    The technology of two-way continuous communication between an online store running on 1C-Bitrix: Site Management and 1C ensures real-time data exchange between software products.


    Real time exchange with 1C does not require the installation of a separate server and special settings. The system works stably on almost any hardware, minimally loading the online store and 1C.

    And one more thing: all new 16.0

    And, of course, the new online store includes all the new products of the D7 e-commerce platform. The platform meets the requirements of Google and Yandex for SEO optimization. It provides a set of marketing and analytical tools to improve the efficiency of an online store.

    The store version 15.5 has completed its development, updates are not released, the next path is conversion. Installing updates is not enough to make the transition! Migrate to a new platform quickly and easily with the Migration Wizard.

    Start trading now!
    With an exemplary store "1C-Bitrix"!

    D7 platform

    New e-commerce platform D7

    The new platform for developing an online store based on D7 architecture supports omnichannel, real-time data exchange with 1C: ERP 2.0. The D7 architecture significantly increases platform performance and allows sites to withstand high loads during peak traffic times.
    The platform meets the requirements of Google and Yandex for SEO optimization. It provides a set of marketing and analytical tools to improve the efficiency of an online store. The transition to a new platform is carried out using the Migration Wizard.

    Platform with new D7 architecture

    The development of a completely new e-commerce platform as part of the 1C-Bitrix: Site Management product has been completed. Now it is a completely redesigned online store with plenty of room for technological development and scaling.
    The time of competition comes when only the strongest and most professional players with special requirements for systems for developing an online store remain on the market.

    We develop following trends:

    • Customer Requirements
    • Demands of the time
    • New D7 architecture

    “We have come a long way in developing our platform for online stores, spanning ten years. The platform occupies a leading position among commercial solutions in the leading ratings of online stores. It's time to launch a completely new platform with the new D7 architecture, which will be the most advanced on the market. The transition to a new platform is an important step for us and our clients. This is the beginning of the development of the platform for the next decade.”

    General Director of 1C-Bitrix Sergey Ryzhikov

    Online store on the new D7 core

    Why are we moving the online store to the new D7 core?

    How to switch to a new platform

    Installing updates is not enough to make the transition!

    Store version 15.5 has completed its development and no updates are being released. The transition to the new D7 platform is carried out using a convenient migration wizard.

    It is necessary to convert the old platform to the new one:

    • Table structures change
    • New tables are created
    • Module files are copied
    • Data is migrating
    • Delivery services and payment processors are being converted


    Conversion: 1,500,000 orders in 10 minutes!

    The transition is carried out quickly and without losses:

    • High conversion speed
    • API compatibility
    • Conversion is done by a wizard

    New e-commerce platform

    The new e-commerce platform within the framework of “1C-Bitrix: Site Management 16.0” includes:

    New order processing system

    OMS (order management system)

    The new e-commerce platform includes an order management unit - OMS (order management system) with multi-channel support.

    The new order processing system allows you to collect and manage orders coming from different channels: through the website, offline sales points, by phone, via e-mail or landing page.


    Order Analysis page

    A special page “Order Analysis” has appeared, where you can see detailed information on the order. For example, check whether the order has been shipped in full. You don't have to count shipments based on documents. Here, if necessary, you can re-ship the order to the client in full.

    Have you shipped everything to your customers?
    For example, an order has been received for which you cannot make the entire shipment to the client. You do not need to create a new order.
    - it is enough to delete the shipment that the system made automatically,
    - create a shipment for the quantity of goods that is in stock,
    - select a warehouse and quantity, generate a document,
    - shipment completed!
    As soon as another item arrives, you will make a new shipment in the same order.

    Logistics integration bus

    A new level of interaction with delivery services

    The new e-commerce platform provides the opportunity to work with all major logistics operators. Integration through an open API allows you to flexibly configure delivery business processes. This makes it possible to work with external delivery services without building your own order delivery system.

    • Automatic order placement at the end of the day
    • Automatic tracking of customer and store delivery statuses
    • API exchange
    • Status synchronization
    • Request additional delivery options for final cost calculation
    • Possibility of multiple clarification and recalculation of data
    Delivery services completely take over the entire logistics chain. Business owners are given the opportunity to build a convenient business with delivery services. Letters and notifications are sent to clients throughout the entire supply chain.

    New payment system management scheme

    Store ID, login password...

    Now setting up payment in one of the popular systems is done in one click. You only need to know your account information in this payment system. The e-commerce platform will do the rest.

    How much does it weigh in grams?

    You can sell any goods in units of measurement convenient for you - for example, tea in 50 gram bags. You will be able to ship your order in parts from different warehouses.


    All popular payment systems are supported!

    • Support for the most popular payment systems
    • Setting up a payment system in one step (store ID, login password)
    • Support for units of measurement, support for properties that affect price
    • Support for odds and the ability to sell not only piece goods, food support, etc.
    • Support modern circuits returns cash without the need for cash transfer
    • The ability to pay for your order later or pay in two ways, splitting the payment
    Easy refund to the client

    Your customers can pay for goods using any methods available to them, and in case of order cancellation it is easy to get a refund. The system has a built-in “easy money back” feature. You see all transactions and can return money to the client using the same method in which the order was paid.

    New user profile management system

    Your customers will feel comfortable choosing and purchasing products in your online store. Now the order form in the store requests from the client only the necessary information for delivery and payment of the order.


    The new system contains all information about clients:
    • Detailed client card
    • The whole history by user: orders, views, abandoned carts
    • User orders in various statuses: active, all, completed, canceled
    • Details of any order
    User Profiles

    The system stores data about all visitors and customers of the store, placed and canceled orders, viewed products and abandoned carts. All this information can be used to personal offers clients or for promotions.

    A customer call will no longer take the store manager by surprise. He sees in the profile the entire history of the client’s actions, his preferences, and can help him choose products and place an order.

    New warehouse management system

    Support of warehouses as pick-up points

    The biggest change in the warehouse management system has occurred in the principles of working with pickup points. The client will not have to go through dozens and even hundreds of pickup points in your city. Now your client instantly selects a pickup point from a small list of places where it is convenient for him to pick up his order. The system automatically selects pickup points based on the client’s address and displays those closest to his street.


    • Unlimited number of warehouses
    • Accounting for warehouse balances
    • Support for multiple unit factors
    • Ability to ship from any warehouse while managing orders
    • Supports time-configurable reservations
    • Support of warehouses as pick-up points

    And also many important useful things

    In addition to large and important modules, the new e-commerce platform has a number of additional features. The platform includes many tools designed to meet the growing needs of online store customers.

    Trade offers (SKU)

    Offer only what is relevant!

    New opportunities for working with trade offers increase the productivity of the online store. You can now remove individual trade offers from the list or move them to the end. This sorting of trade offers by availability allows you to show customers only the offers that are currently available.


    • Multiple Odds
    • Sorting trade offers
    • Subscription for temporarily unavailable products
    • New product comparison component
    • Improved performance when working with trade offers
    Right down to the sales proposal!

    Your customers can compare and subscribe for temporarily out-of-stock items until they become available. There is a new product comparison component in your store.

    For example, a client needs a product with a certain color, size and other characteristics. He can subscribe to a specific trade offer SKU - red T-shirt, size 50.

    Sets and Kits

    Increase the average check!

    Sets - one of key tools, allowing you to increase the average check of an online store. Now you can increase your average check by adding as many products as you like to the set. In the new version, the limit on their number has been removed. The client will buy more products in one click, which means the average check will increase.

    New template and new presentation of sets in the product card

    The set component has been reworked. Thanks to the new adaptive template, the set is better displayed in the product card on small screens, tablets and touch devices. It is more convenient for the client to work with the product card and it is easier to change the list of selected items.


    Kits:

    • Auto balance calculation
    • Automatic weight calculation
    • Automatic price calculation
    • Replacing or removing bundle items in a specific order
    Creating kits is even faster and more convenient. You simply select the items for the kit, and the system calculates automatically. A complete recalculation of the balances, weight and price of the goods is performed.

    Responsive checkout component template

    All possibilities - on mobile!

    The entire procedure for purchasing a product is made adaptive - working correctly on all mobile devices. All features of the online store, including the newest ones, are fully supported on mobile devices.


      Support for new store features:
    • Support independent payment for parts of an order
    • Different fields depending on the selected delivery or payment service
    • New mechanism for displaying and selecting pickup points with support for an unlimited number of these points
    • Possibility of multiple recalculation of delivery costs depending on the selected specific delivery options
    • Request additional information(options) from the client
    • 2 types of presentation: one-page and step-by-step wizard
    The client fills in the fields required for the selected delivery method. For example, for self-pickup, a phone number is enough. The mechanism for displaying the nearest pickup points works. The client can pay for his order in parts, change its composition as much as he likes and recalculate the cost, add or remove options.

    Gifts in components


    Gifts are everywhere!


    Gifts are an excellent tool for building long-term relationships with clients. And now your client sees gifts wherever they are in the store: in sections, in the product card, in the basket (depending on its contents).


    Gifts are shown:
    • Depending on the items in the cart
    • Linked to a specific product
    • Adaptive Components

    Marketing promotions

    Marketing promotions: Constructor

    The block of tools for marketers in the new platform for online stores contains “Product Marketing”, which contains 25 templates for marketing campaigns for clients. Marketers no longer need to think about the technical aspects of setting up promotions, which significantly reduces launch time.

    25 ready-made shares!

    25 ready-made solutions are included as presets in the product delivery. Blanks allow you to quickly create shares and put them into action. The marketing department no longer needs to think about technology. You can concentrate on the task of better conveying information to the client and getting maximum results.


    Pay attention to the promotions marked with the “1C” icon. These are promotions that take place simultaneously both online and offline; they are synchronized between 1C and the online store.

    A whole set of marketers!

    The new e-commerce platform provides a whole range of marketing and analytical tools to improve the efficiency of an online store.

    Discounts

    • Consolidation of discounts into a single interface
    • Tree structure for a list of discounts
    • Discount presets: easy creation of complex discounts
      • For goods
      • For delivery
      • For payment
    • Additional types of discounts
      • Buy a product, get a discount on your next purchase of the same product
      • Gift coupon (select from the list of gifts)
      • Free shipping second (3, 4...) product
    Any, even the most complex, discount can now be made using ready-made discount presets. An additional discount or gift coupon can be offered to the customer as a thank you for their purchase.

    Integration with trading platforms

    The development of integration with trading platforms continues.
    We support Yandex.Market: We support eBay:

    • If you contact eBay, they will help you connect your store within a month.
    • Uploading of goods to the trading platform is supported.
    • Exchange of orders and statuses is supported.
    The integration process with eBay has been completed and launched. Connecting an online store is done using step-by-step wizard. The opportunity to quickly connect to the trading platform is provided.

    Integrations with trading platforms are presented as a separate block in the administrative section of the online store.

    Multichannel sales

    The new product architecture and e-commerce platform are presented in the diagram. All blocks are connected through a single integration bus.

    This technology solution supports Elastic Web Cluster, scaling technologies, composite technologies, visualization systems and adaptation to various devices.

    For a store of any size

    Out of the box solution

    The new e-commerce platform D7 is the only industrial out-of-the-box solution whose functionality meets the requirements of a store of any size.

    • Compliance with new development patterns.
    • API documented using PHPDoc.
    • Modern technologies OOP.
    • Integration with external systems.
    • Increased operational stability.
    • Performance optimization.
    • Support Master-Master replication.
    • Web cluster support.

    Email marketing

    Email marketing

    Unsubscribe from external mailing services!

    One of the most common tasks is to quickly create and send emails. Now, with new email tools marketing, it's much easier.

    Convenient E-mail marketing:

    • New convenient editor - easy to create and edit letters.
    • Ready-made letter templates and layouts.
    • A set of basic blocks - choose the structure of the letter, place text, buttons and other elements.
    • It's easy to check how the letter looks on all devices - on a computer, on a tablet, on a mobile phone.


    Why do you need email marketing:
    • One of the most effective advertising channels.
    • Informing customers about new offers, products and promotions in order to increase sales.
    • Expanding the customer base, repeat sales.
    • Increasing audience loyalty.
    • Increase in conversion and average check.
    • Increase in Life-Time Value (LTV).
    • Conducting marketing research.
    And one more thing:
    • Header and footer - a single template for mailings
    • Ability to indicate importance
    • Simple addition of any field to a letter, for example, data that is in the fields when ordering (check the box in the information block - display this field in the letter)
    • Blacklist (unsubscribe from everything) – settings for each mailing list
    • Adaptive layout of basic templates

    BigData: personalization in mailings and triggers

    BigData increases the conversion rate of email campaigns

    Using BigData technology in the new e-commerce platform allows you to segment your customer base in such a way as to send only relevant offers that will receive a high response, increasing conversion into sales.

    3 scenarios for personalizing mailings

    Letters are not sent to all your clients, but only to those interested in receiving an offer.
    Scenario #1. New catalog items
    • Launch the convenient wizard
    • Select the trigger mailing “Informing about new arrivals”
    • Write the text
    • Start a newsletter
    • BigData will automatically send new products only to those customers who may be interested in them
    Scenario #2. Related Products



    Trigger mailing “Related Products”

    • Launch the convenient wizard
    • Select the “Related Product” trigger email
    • Write the text
    • Start a newsletter
    • BigData will automatically collect and send the necessary goods to the client
    Scenario #3. Warehouse balances
    • There are 10 products in stock
    • Launch the “Warehouse Remains” newsletter
    • BigData will find only those customers who may be interested in any of the 10 products and send newsletters only to them
    Use personal newsletters. Love your clients!

    E-mail marketing: Constructor

    A convenient tool for preparing marketing campaigns

    The block of tools for marketers in the new platform for online stores contains “Product Marketing”. It contains 25 templates for various marketing campaigns for clients. Marketers no longer need to think about the technical aspects of setting up promotions, which significantly reduces launch time.

    Disaster Resilient Elastic Web Cluster
    • Heavy seasonal loads
    • Large-scale promotions and sales
    • Powerful DDOS attacks
    • Major events (state, sports)



    Web - auto scaling

    "Elastic" license
    Licensed only:
    1. Minimum number of servers to handle typical load
    2. Time periods per year in which scaling to any number of servers is required
    • 1 month
    • 2 months
    • 4 months...
    Save several times on server licenses!

    Mobile application 3.5

    • Offline mode for applications.
    • New parameters in the mobile application designer.
    • Changing the design of native elements using CSS.
    • Support for 64-bit architecture in client applications.
    • New interface elements.
    • Cross-platform: Android (from 4.0 to 6.0) and iOS (from 7.0 to 9.1).


    200+ applications on “1C-Bitrix: Mobile application”
    • Online stores
    • Delivery services
    • Community apps
    • Newspapers
    • Applications for municipal organizations
    • Promotion for festivals and concert tours
    • Services for making an appointment with a doctor, ordering a taxi
    • Fitness trainers

    Updated banner management module

    On to D7!

    The banner management module has been completely translated into new architecture D7. You can use banners with video and parallax effect. Banners adapt to various devices, including mobile ones. Multi-page banners are supported on touch screens.

    • Multi-page banners with touch screen support.
    • Video banners.
    • Banners with parallax effect.
    • Adaptive banners.

    "1C-Bitrix: Enterprise"

    • Full functionality of platform modules.
    • New e-commerce platform D7.
    • Complete solution for multichannel retail.
    • Performance and scaling.
    • Elastic and disaster-resistant web cluster.
    • Extended support and consulting from 1C-Bitrix.

    Update release dates

    • Single Sign-On (SSO)
    • Support24
    • Banner management module
    • e-commerce: Gifts in components
    • e-commerce: New order management system
    • e-commerce: New delivery service management system
    • e-commerce: New scheme for managing payment systems
    • e-commerce: Multichannel
    • BigData in personal and triggered mailings
    December 23:
    • Trade offers (SKU)
    • Designer for letters and trigger mailings
    Prices do not change!

    I promised to devote a separate article to 1C-Bitrix software products, and now I am fulfilling this promise. The article is a review, in it I will not delve into the technical details and features of using the program code; for this there is detailed documentation available to everyone on the company’s official website.

    Here I will talk about the important features of the Bitrix Framework, as well as the software products created on this platform. The article is intended primarily for users who want to understand whether their business needs certain Bitrix developments and what their features are. Also, the information from this article may be useful to developers who work with other CMSs, but also want to get some insight into Bitrix.

    Lately I often come across website integration with CRM systems and programs for accounting for the movement of goods and funds. Most often in our country, integration is required with different versions and configurations of 1C. Also, often, by the time they contact me, customers have either already created a Bitrix website, or are interested in the possibility of switching to this engine, since the 1C company recommends it as a system that has everything necessary to automate data exchange. Numerous questions and the accumulated practical experience of working with Bitrix sites became the factors due to which I remembered my long-standing promise to talk in detail about Bitrix and nevertheless wrote this article.

    What is Bitrix?

    I propose to start with the definition of the very concept of Bitrix. Typically this name is used in two versions:
    1. Bitrix is ​​the name of the software developer company.
    2. Bitrix is ​​an environment for developing web applications, the so-called Bitrix Framework.
    A little history
    First, let's talk about the company in order to understand where the Bitrix software product came from and why its name turned out to be exactly that. The Bitrix company was founded back in 1998, immediately after the financial crisis, as a web studio specializing in the development of custom-made websites. In the early 2000s, the company created and began to develop its own CMS system, which it also called Bitrix. First versions CMS Bitrix were not fundamentally different from many other website engines, until in 2007 the 1C company bought out a controlling stake in Bitrix, after which the site management system received the name 1C-Bitrix.

    It is important to understand that after such a merger of companies and the subsequent change in the name of the product occurred at the business and marketing level, i.e. The companies merged, the brand merged, but the technical solutions for the most part remained the same - each software product (1C and Bitrix) had its own.

    Very often, users, focusing on the name and advertising from the 1C company, come to the conclusion: if the company uses 1C and seeks to create an online store, then it is best to choose the Bitrix CMS for this, because these are products under the same brand and 1C developers also recommend It is this engine that is the best for exchanging data with the 1C program.

    Likewise, and vice versa, if there is an online store on Bitrix and the owner comes to the conclusion about the need to automate sales, then of all the options for accounting systems he will most likely choose 1C software products.

    In fact, Bitrix and 1C are different products created by different companies, and the developers of these products work completely independently of each other. It cannot even be said that 1C developers focus their work on the needs of Bitrix users or, conversely, that Bitrix developers take into account some innovations from 1C in their work. And the combination of names is exclusively marketing a move that must be admitted was very successful. That is, this move can be considered a successful move precisely from the marketing side; from the technical side, I cannot give positive examples from the merger.

    Bitrix as a software product
    All Bitrix software products are based on the Bitrix Framework. If you refer to the help section on the 1C-Bitrix website, you can see the following definition:
    Bitrix Framework is a PHP-based platform for developing web applications. On this platform, 1C-Bitrix has created two popular products: “1C-Bitrix: Site Management” and “1C-Bitrix: Corporate Portal”.

    This definition is clear to web developers, but does not tell users anything. Therefore, I will try to explain in a simplified way what we are talking about.

    Framework is a kind of “framework”, a platform for creating software products.
    PHP is the programming language in which this “framework” is written.

    Based on this “framework”, this platform, the Bitrix company created the software products “1C-Bitrix: Site Management” and “1C-Bitrix: Corporate Portal”. These are ready-made CMSs that can be installed on your hosting, configured and worked with, just like with any other content management system.

    From a technical point of view, Bitrix software products (websites and mobile applications) are created on the basis of its own Bitrix Framework platform.

    1. Today these software products are represented by the following solutions:
    2. 1C-Bitrix: Website management. A system for creating websites and online stores.
    3. 1C-Bitrix: Corporate portal. Platform for creating powerful corporate portals.
    4. Mobile applications based on the Bitrix Framework (mobile versions of websites, etc.)
    5. Various ready-made industry solutions.
    In addition, Bitrix supports own store“App Store” called MarketPlace, where you can also buy or download for free various solutions, for example, templates, additional modules, add-ons for software products, ready-made solutions for connecting telephony, integration with other services, etc.

    The development of software products on the Bitrix Framework platform is carried out by a narrow circle of programmers consisting of company specialists. This is a commercial product, and therefore this limitation can be considered an advantage. Software updates are predictable and clear, the approach to work is comprehensive, and new features usually work exactly as advertised.

    The company also takes a very responsible approach to the operation of its MarketPlace add-on and application store. Not only company employees, but also third-party developers can offer development for this store. But any proposed product undergoes strict pre-moderation, the solution is tested by Bitrix specialists, and only after their approval appears in the public domain.

    Among the disadvantages of this approach, it should be noted that the number of extensions (modules) is much less than that of products with a free license, and they are much less diverse. This is understandable - the number of developers is not limited by the size of the company.

    What is a "framework"? More about Bitrix Framework

    Bitrix Framework is a certain set of ready-made modules and components, i.e. “bricks” from which Bitrix programmers create software products. In principle, any programmer can, if desired, use the Bitrix Framework platform to create their own software solutions; it is also quite possible to modify ready-made Bitrix products in the way the user needs.

    Bitrix Framework is an open source solution, i.e. a programmer can modify your Bitrix software product in any way he likes; there are no restrictions on access to software modules and their code in this system. But at the same time, Bitrix Framework is a solution supplied on the basis of licenses. Those. You can install and use software products based on the Bitrix Framework on as many computers as the number of licenses you purchased.

    For comparison: 1C software products also come with licensing, but only the configuration can be modified; the kernel (the basis of the software product) is not available to programmers. In Bitrix, a programmer can make any changes, including to the core. And, for example, DRUPAL is an open source system, but without licensing.

    In order to understand how Bitrix software solutions work, you need to know that each of them consists of a core (platform) and add-on modules. Those. There is a programming language (php) in which the core is written. The kernel contains certain capabilities, rules, and tools that can be used by the developer. When creating a software product, the necessary tools are connected and configured; if necessary, the kernel can also be modified. And when working with a finished software product, you can also adjust the platform, but more often it remains untouched, and improvements are made using various external modules.

    You also need to take into account that the platform already includes a certain list of basic modules that can be connected or disabled if necessary. That’s why, for example, the corporate portal has a “shopping cart” module, which would seem to be completely unnecessary. But, since it was included in the basic set, it is present in all Bitrix software products.
    Next, the user (moderator, site administrator, etc.) can work with ready-made tools and use them to create content, post products, and so on.

    Bitrix software products

    Bitrix software products differ from each other mainly in the set of modules that are included in the ready-made solution, and are divided into categories according to the type of site that may be required in a particular case:
    1. The “1C-Bitrix: Site Management” solution is a software product that is used to develop online stores, business card sites and similar projects.
    2. The 1C-Bitrix: Corporate Portal solution is best suited for large companies and for any business that requires a corporate portal to operate.
    3. Industry solutions are specialized solutions based on the Bitrix Framework, which provide modules for organizing work in a particular industry.
    1C-Bitrix: Enterprise – a solution for large Internet projects.
    Also in a separate area it is worth highlighting the product “1C-Bitrix: Mobile application”, which is used to create mobile versions of websites or online stores, as well as other types of applications for mobile devices, which, after creation, can be uploaded for download or sale in the App Store or Google Play. This software product is also a ready-made platform, making the creation of mobile applications much faster and easier than working as a programmer from scratch.

    Let me also remind you once again that any 1C-Bitrix product after purchase can be modified at any level, starting from the familiar external modules and add-ons to core modifications.

    1C-Bitrix. Site management
    “Site Management” is a software product designed for creating and managing online stores, business card sites, etc. There are a huge number of editions of this software product, but they are all designed for one purpose - creating a website and its further maintenance (filling, editing, etc.).

    Initially, Bitrix was created as an engine (CMS) for creating online stores, and therefore Site Management has a very wide range of capabilities and rich functionality. On the other hand, all the rich capabilities of this engine are rarely used. It is rare to see several catalogs on a Bitrix website; marketing opportunities are practically not used, since most online stores do not need all these functions, but they are still included among the capabilities of the software product and, if the need arises, they can be connected at any time.

    When creating an online store using the Site Management product, you must:

    1. Install the “engine” itself on the hosting;
    2. Set up a design, set up information pages;
    3. Set up a product catalog and cart management (checkout);
    4. If necessary, connect payment systems, data exchange with an accounting program, etc.
    Most of the functionality that may be required to implement any type of online trading is already included in the “Site Management” product, but you can also use your own developments or buy solutions from MarketPlace.

    Important! System "1C-Bitrix. Site management" requires a wide range of hosting capabilities; some hosting companies even introduce special tariff plans for “online stores on Bitrix”, this is important to remember when choosing hosting and calculating the cost of website support.

    1C-Bitrix: Corporate portal
    An enterprise portal is, in general, a web interface for employee access to corporate data and applications. Wikipedia

    1C-Bitrix: A corporate portal is a kind of platform where information is collected, the company’s information center. This is a multifunctional product where you can combine information in a variety of areas. For example, a company maintains accounting data in 1C. Accounting, movement of goods through warehouses and sales - in 1C. Trade and warehouse, work with potential and real clients - in a CRM system, technical support is provided in a specialized customer support service.

    A corporate portal allows you to manage all these areas in one place, collect data for management reporting, and get an overall detailed picture of the company’s work from different points of view. In some ways, the Bitrix corporate portal is reminiscent of a Swiss knife: this tool has no specialization, but with its help you can perform a variety of actions, since the product contains tools for working with clients, users, and much more, albeit at a minimum level.

    1C-Bitrix: The corporate portal is also positioned as a product that allows the manager to control the entire work process of the company, for which a variety of reporting is used; the manager can also set functions, for example, the start and end of the working day, set tasks (projects) for departments, set for them the timing and main stages of implementation. Also, a CRM system, telephony, accounting, accounting programs, etc. can be integrated with the portal.

    There are two products from Bitrix designed for corporate work:

    • Bitrix24 is a SAAS solution where you pay for access to the cloud service. Here you do not need to pay for your own hosting and specialist services; all service updates will be available to you without any action on your part. But at the same time, you will be able to use only the functionality that the developer offers, as well as solutions from MarketPlace. Custom modifications are not possible in Bitrix24.
    • A corporate portal is a software product with open source code for customers, which must be installed on your own hosting after purchase. You will need to make all the settings for this software product yourself. To receive updates, you will need to download them and install them yourself. But at the same time, your specialists have access to all functions of the software product and any modifications will be available to you.
    Industry Solutions
    Specialized industry solutions are a “Site Management” system with all the functions available in the basic version, supplemented by pre-installed add-ons for organizing work in a particular industry. For example, such solutions are very popular for organizing work medical institutions, budgetary organizations, educational institutions etc.

    There are already special questionnaires for creating a patient’s medical record or registering an entrepreneur, tax payer, future property owner, etc. etc. Options for the sequence of actions when making an appointment with a specialist, paying state fees, invoices for services, as well as other modules necessary to create a convenient website for a particular industry have been implemented.

    1C-Bitrix: Enterprise
    This solution, designed for large and complex projects, is sold at very high price(from RUB 1,499,900) Bitrix positions this product as a solution for companies ready to make the most of the opportunities of the Internet and e-commerce. The product includes all existing modules and add-ons and the implementation of the most diverse capabilities that you can imagine. The developers claim that the product, along with a huge number of capabilities, also has an incredible degree of scalability and flexibility and guarantees extended technical support.

    Whether it is worth using such an expensive and powerful product is up to you to decide. Some large ones retail chains successfully work with this solution, others prefer to implement the work based on the usual “Site Management” functionality. It all depends on the scale of the project and the demand for the wide range of features that developers offer for the price indicated above.

    A few words about MarketPlace

    If you wish, you can also buy or download ready-made solutions for any of the software products through your own application store 1C-Bitrix MarketPlace. There are a lot of different templates, solutions for integration with various software products and systems, and additional modules for implementing a variety of functions. These solutions also come as open source, i.e. If desired, they can be modified to suit your own needs. But it is important to understand that after making any changes to the code technical support not provided for these solutions.
    Important: the Bitrix core, like the 1C core, also needs to be updated regularly. Although these updates are not as critical as for 1C software products, they also have their own nuances.

    When updating the core of a software product, any add-ons and applications from the MarketPlace may stop working, and therefore, after the update, you will need to re-test these features and, if necessary, download and install updates for them separately. Also, the update becomes unavailable or problematic if changes are made to the software product code.

    A composite site is another technology that is actively promoted by 1C-Bitrix developers. They position composite sites as an opportunity to combine high loading speeds with all the features of a modern, dynamic site.
    How does this work:
    1. Site pages are divided into static and dynamic parts.
    2. To quickly display the static part, caching is actively used.
    3. The system loads the dynamic part in the background and also caches it in the browser.
    Active use of caching allows you to reduce the amount of information that the site sends to the user each time the site is accessed again.

    Those. When you first access the composite site, the page loads normally
    A call is made from the user's browser to the hosting site. The site generates a response, i.e. a full page along with all the images and other types of content. The user waits for all the information to be downloaded to the computer and sees a full page.

    Composite sites then store most of the page (images, videos, other static information) in the system cache. And when accessing again, the presence of a copy of the static part of the page in the cache is taken into account, and therefore only the dynamic part is generated and transmitted, the rest is loaded from the cache. Due to this, the download speed increases significantly.

    Usability of 1C-Bitrix products

    The usability of Bitrix software products is very unique. Initially, the Bitrix developers used a special approach for their CMS, which in many ways did not coincide with other popular website content management systems. The number of features included in Bitrix software products is very large and increases even more with each release. And while many other CMSs are designed according to the principle of having a small and relatively simple core to which you can connect a wide variety of solutions as needed, Bitrix tries to put “everything at once” into the software product.

    As a result, there is a phenomenon called overcoding; in 1C-Bitrix software solutions there is too much code and capabilities that are most often not used. This, in turn, leads to increased complexity of the entire system. As a result, not only users, but very often even programmers find it difficult to understand the usability of software products and understand where each feature is configured. Unfortunately, this drawback is the downside of powerful and multifunctional solutions, which is important to consider when choosing a product for creating a website or corporate (collaboration) work.

    Resume

    1C-Bitrix software products are very powerful modern instruments for creating websites, corporate portals and mobile applications. But we must understand that these technologies are only one of the solutions available on the modern market. Bitrix has a high entry rate and certain specifics. Therefore, before deciding to use a particular software product, it is very important to familiarize yourself with the various offers on the market, as well as consult with specialists.

    Among the advantages, in addition to the opportunities listed above, it is also worth noting that the software products and all documentation are in Russian, as well as the presence of many partner solutions for integrating Bitrix with other systems.

    The disadvantages are the complexity of the software products for users (administrating websites on their own is difficult, and setting up without the help of specialists is almost impossible), as well as not the most affordable price.

    Whether or not to work with these software solutions is everyone’s personal choice. I believe that even for integration with 1C, the use of Bitrix is ​​not necessary; there are other methods for organizing data exchange. On the other hand, for complex and major projects this powerful system with extensive capabilities may be the solution.